The conceptualization of a holistic, Digital Strategy for a business, is a matter of understanding each phase of a 360 degree lifecycle, from an end-user's perspective.

1. The Engagement Cycles
of Business
Ecommerce
Travel & Hospitality
Plan Trip
Discover
Products
Shop
Check-out
Loyalty
Get Inspired
to Travel
Customize
Trip
Book Trip
Loyalty
Save Itinerary
Healthcare
Automotive
Research Issue
Experience
Symptoms
Maintain
Wellness
Seek Diagnosis
Get Treatment
Experience
Issue/Trigger
Seek Advice
Shop for
Service
Service Issue
Make
Appointment
Financial Services
Online Video Entertainment
Discover
Content
Share
Authenticate
Set Goals by
Life Stage
Seek Advice
Play
Content
Monitor
Investments
Engage w/
Second Screen
JONATHAN LUPO
@userexperience
Make
Transactions