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2013 DIGITAL TACTICS
                                                                                RESPONSIVE WEB
       NATIVE APP                                                                   DESIGN




                                             REACH
                                             DEVICE OPTIMIZATION
                                             ENHANCEMENTS
                                             COST




      BEHAVIOR-BASED
     RECOMMENDATIONS                                                         SOCIAL RECOMMENDATIONS




                                             ACCURACY
                                             SERENDIPITY
                                             TECH COMPLEXITY
                                             COST




   SMARTPHONE APPLICATION                                                       TABLET APPLICATION




                                             MOBILE
                                             SOCIAL
                                             E-READER
                                             M-COMMERCE




    APPLICATION DESIGN                                                            SERVICE DESIGN




                                             MULTI-CHANNEL
                                             MULTI-CONTEXT
                                             MULTI-YEAR
                                             USER-CENTRIC




                         for EMPATHY LAB by JONATHAN LUPO          @userexperience



                              an                                   company

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Digital Tactics for 2013

  • 1. 2013 DIGITAL TACTICS RESPONSIVE WEB NATIVE APP DESIGN REACH DEVICE OPTIMIZATION ENHANCEMENTS COST BEHAVIOR-BASED RECOMMENDATIONS SOCIAL RECOMMENDATIONS ACCURACY SERENDIPITY TECH COMPLEXITY COST SMARTPHONE APPLICATION TABLET APPLICATION MOBILE SOCIAL E-READER M-COMMERCE APPLICATION DESIGN SERVICE DESIGN MULTI-CHANNEL MULTI-CONTEXT MULTI-YEAR USER-CENTRIC for EMPATHY LAB by JONATHAN LUPO @userexperience an company