Presentatie gegeven voor Provincie Vlaams-Brabant.

1. Web 2.0Titel tekst
Beschrijving slide
Vlaams Brabant - 17/2/2009
Tuesday, February 17, 2009

2. Goeiemorgen! Ik ben Bart
Tuesday, February 17, 2009

3. Ik werk bij webbureau Netlash
... en nog een paar andere bedrijven:
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4. Dit is mijn zoon Kobe
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5. Mijn grote passie is koffie
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6. Je vindt me hier:
www.ondernemeringent.be
www.netlash.com
www.talkingheads.be
www.kobedewaele.be
www.kopjekoffie.be
www.twitter.com/netlash
(Ja, dat zijn heel wat www’s)
Tuesday, February 17, 2009

7. Web 2.0
Wat is dat beest ?
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8. Web 2.0
Tuesday, February 17, 2009

9. Web 2.0
Tuesday, February 17, 2009

10. Web 2.0
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11. Web 2.0
Web 2.0 is geen ‘look’
Gradients
Pastel kleuren
Afgeronde hoekjes
Spiegeleffecten
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12. Web 2.0
Web 2.0
“small pieces loosely joined”
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13. Web 2.0
quot;Web 2.0 is an architecture
of participationquot;
TIM O’REILLY
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14. Web 2.0
Machtsverschuiving
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15. Web 2.0
Site-centric
User-centric
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16. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

17. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

18. 1. Creatie
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19. 1. Creatie
User Generated Content
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20. 1. Creatie
Blog
Reacties op blog
Facebook, Netlog
Flickr
YouTube
Ning
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21. Tuesday, February 17, 2009

22. Tuesday, February 17, 2009

23. 1. Creatie
Discussie
Zelf een platform bieden?
Aggregeren?
Negeren?
...
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24. 1. Creatie
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25. 1. Creatie
Op eigen terrein
- monitoren
- controle
- fans!
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26. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
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27. 2. Sociaal
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28. 2. Sociaal
Mensen willen samen praten
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29. 2. Sociaal
Community
=
Virtuele plek waar mensen met
gemeenschappelijke kenmerken
op vaste basis bij elkaar komen.
Tuesday, February 17, 2009

30. 2. Sociaal
Waar?
- Facebook, Netlog
- Twitter
- MyBlogLog
- Google Friend Connect
- Blogs
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31. 2. Sociaal
Waar?
- Slideshare
- Issuu
- Soundcloud
- Librarything, Shelfari
- iLike
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32. 2. Sociaal
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33. 2. Sociaal
Online currency =
LINK !
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34. 2. Sociaal
Piramide
1 Creators
10 Commentators
100 Lurkers
1000 Strangers
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35. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
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36. 3. Decentraal
Fundamenteel
Internet is gedecentraliseerd
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37. Tuesday, February 17, 2009

38. 3. Decentraal
De wet van Metcalfe
http://en.wikipedia.org/wiki/Metcalfe%27s_law
Tuesday, February 17, 2009

39. 3. Decentraal
Waar?
- Blogs, Twitter
- Flickr
- YouTube, Vimeo, GarageTV
- Friendfeed
- Tumblr
Tuesday, February 17, 2009

40. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

41. 4. Atomisering
Splitsing in kleinst
mogelijke deeltjes
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42. 4. Atomisering
Portaal
Website
Pagina (permalink)
Artikel
Microblog (140)
?
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43. Tuesday, February 17, 2009

44. 4. Atomisering
Semantische web?
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45. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
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46. 5. Usability & SEO
2 grote succesfactoren
- usability
- SEO
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47. 5. Usability & SEO
Usability
Faciliteer de gebruiker!
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48. 5. Usability & SEO
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49. 5. Usability & SEO
1 mouseclick away
Er zijn zoveel andere sites...
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50. 5. Usability & SEO
1 toegangspoort
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51. 5. Usability & SEO
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52. 5. Usability & SEO
1 toegangspoort
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53. Tuesday, February 17, 2009

54. 5. Usability & SEO
1 toegangspoort: Google
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55. 5. Usability & SEO
Beheers die toegangspoort
- SEO
- SEA
- SMO
Tuesday, February 17, 2009

56. 5. Usability & SEO
Hoog scoren in Google:
1. Technische factoren
2. Links naar je site
3. Inhoud
Tuesday, February 17, 2009

57. 5. Usability & SEO
Weet je nog?
Tuesday, February 17, 2009

58. 5. Usability & SEO
Hoog scoren in Google:
1. Technische factoren
2. Links naar je site
3. Inhoud
Tuesday, February 17, 2009

59. 1. Creatie
2. Sociaal
3. Decentraal
4. Atomisering
5. Usability & SEO
Tuesday, February 17, 2009

60. Web 2.0
Web 2.0 verwijdert het
artificiële membraan
tussen de organisatie
en zijn publiek.
Tuesday, February 17, 2009

61. Web 2.0
Web 2.0 = people
Site-centric
User-centric
Tuesday, February 17, 2009

62. Het ‘Soylent Green’ moment
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63. Het ‘Soylent Green’ moment
The web is
people
Tuesday, February 17, 2009

64. Het web wordt
gebruikt door
mensen
Tuesday, February 17, 2009

65. Echte mensen, niet ‘users’
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66. Mensen met kinderen
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67. Mensen met passies
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68. Web = mensen
Behandel ze dus als
mensen:
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69. Web = mensen
Conversatie
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70. Vragen?
Tuesday, February 17, 2009

71. Bart de Waele
bart@netlash.com
www.netlash.com
twitter.com/netlash
Vlaams Brabant - 17/2/2009
Tuesday, February 17, 2009