Indicators and metrics which one should track while building up an e-commerce business. Doesn't include the common analytics like pageviews, which anyways should be tracked by every business.

1. Quick
*
Guide
Metrics an e-commerce business
should pay attention to
@netcurate

2. Conversion
1
Rate
Number of conversions to the
number of visitors over a given
period of time.
Industry Av : 3%

3. Average
2
Order Size
The average dollar amount for
each order made.
Amazon's is $49

4. Number
3
of Orders
The total number of transactions
for a given time period.
Amazon's average is 1.5

5. Per Visit
4
Value
The average value of each visitor
to your website. Calculated by
dividing the revenue of your site
by the number of visitors in a
given time period
What's yours?

6. Cart
5
Abandonment
The percentage of people who
start the checkout process but do
not complete it
Industry Av - 67.44%

7. On-site searches
6
per perchase
The average number of searches
made before a visitor makes a
purchase.
52% say their search is very poor

8. Built by
Netcurate.com
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