1. HOW TO “LIKE” YOUR Jerri Hammonds
& Marissa Stone
FACEBOOK PRESENCE

2. FAVORITE QUOTE

4. DIFFERENCE BETWEEN FB PAGE & PROFILE
 Now I have clear objectives, where does Facebook fit in?
 Facebook Pages are designed to:
 Allow businesses and organizations to have distinct presence on Facebook
 Provides you with tools to reach out to, and communicate with your target
audience by:
 Allow you to share information/content
 Draw attention to timely information
 Ask directly for feedback and engage in conversation
 Create to be a media rich, valuable presence for any artist, business or brand.
 If you create a profile for your business, your account may be disabled
for violating our Terms of Use.
 So, what is the difference between a PROFILE and a PAGE?

5. WHAT DO PROFILE/PAGES LOOK LIKE?
 Facebook profiles are meant to represent a single individual.
 Organizations of any type are not permitted to maintain an account
under the name of their organization.
 A Facebook Profile can be easily converted to a Facebook Page
PROFILE PAGE

6. SET CLEAR SOCIAL MEDIA OBJECTIVES
If some or all of these are what I want to accomplish,
where do I begin to put to work for me?
Objective of Social Media
 Build your email list
 Drive traffic to your website/blog
 Build awareness


Get audience/media attention
Create/improve relationships with audience
social media
 Increase referrals
 Establish yourself as a leading authority
 Be the thought leader in your field

7. BEST PRACTICES
 Welcome page converts to fans at 47% vs. Timeline at 23%
 Content:
 50/50 (Yours + “OPC: Other People’s Content”)
 Blogs
 Twitter Lists
 Facebook Lists
 E-zine subscriptions
 Alltop.com- the “online magazine rack” of the web
 88% of Facebook users do not return to the fan page once they
click the Like button…
 …they only see and interact with content in the News Feed
(Home)!

8. IT TAKES A VILLAGE TO RAISE A FB PAGE
 Engage your core group… there is something they can do to help
Promote core group to Administrator status

9. CREATE YOUR COVER IMAGE
 Develop a nice, well-designed profile pic (850 x 315 px)
 Quickly remove duplicate posts

10. CREATE A CALL TO ACTION
 Create a “call to action”

11. BEST PRACTICES
 Populating your page automatically
BLOG RSS -> Facebook Posts

12. BEST PRACTICES
 Populating your page automatically
BLOG RSS -> Facebook Posts

13. BUILD YOUR FOLLOWING
 Involve your core group… there is something they can do to help

14. Engage Your Audience
 Engage with your audience

15. MY PAGE HAS “LIKES” (NOW WHAT?)
Keeping people engaged:
Provide great content (not only most popular
sources).
Write captions for all Facebook photos -include links
to other content.
“Like” comments that your fans posting to let them
know you’ve read it.
Respond to your fans’ questions and comments
every day.

16. MY PAGE HAS “LIKES” (NOW WHAT?)
Keeping people engaged:
Ask, “ What are your top 3 questions about…?” or Use
Facebook’s Question function (enhanced news feed presence)
Offer a free webinar or a blog post featuring Q&A from FB.
Create a Facebook event (invite people on/off Facebook).
Use social plug‐ins (Add Like button to your website)
On your blog, use the Like button, but you can change the
word “Like” to “Recommend.”

17. WHY DON’T THEY COME?
 Once you build it, they will come?

18. PROMOTIONAL STRATEGIES
 Facebook friends, Chats, Events, Groups, other
Pages?
 “Think outside Facebook!”
 Twitter, LinkedIn, Google+
 Your blog and ezine
 Offline
 Print media
 Showcase your Facebook page at conferences

19. QUESTIONS/COMMENTS?
@JL_Hammonds
@Marissa_Stone