Abercrombie & Fitch is a retailer of high-end casual clothing based in Ohio with annual sales of $3 billion. Founded in 1892, it sells clothing under brands such as Abercrombie & Fitch, abercrombie kids, Gilly Hicks, and Hollister. Known for its all-American lifestyle branding that targets women and children, Abercrombie & Fitch focuses on in-store advertising and has faced criticism for oversexualization and discrimination.