Presenter: Frances Croke Page, PureFoodsProject Title: Brands and Blogs

1. BRANDS & BLOGS

2. ….Do not adjust your set….

3. Brands & Blogs
Brands
1,280
Brands* Available in the US
Source: Strategic Name Development, Inc.
*Brands may sell many products
Blogs
240,000,000
Probably a conservative estimate….
Source: Snitchim 4/7/13

4. Examples: Roll Tape!

5. YoungMarriedChic.com’s Kris Schoels demonstrates Perdue Chicken

6. Chef Jamie Gwen
teams up with Heluva Good!® Dips

7. It Comes Down to Influence
Authenticity
• Your Voice
Footprint
• Your Audience

8. A Blogger’s Perspective
“Remarkable social media content and great sales copy
are pretty much the same–
plain spoken words designed to focus on the needs of
the reader, listener or viewer.”
Brian Clark
founder COPYBLOGGER

9. Best Practices
• Disclosure (now a FCC requirement)
• Disclose any material relationships with brand
• Disclose clearly and conspicuously in proximity to your endorsement and
in the same media/format
• Be accurate in your claims about a product
• Keep up your end of the bargain
• Clarify your boundaries upfront
• Stay on schedule
• Deliver the deliverables
• Be professional and agreeable
• Get invited back
• Deliver more than promised—be creative, use social media,
report back to the brand

10. Develop Your Skill Set
• Take the time to train

11. Get Discovered
• How to be found
– Conventions (like this) – talk to the sponsors
– Blog Networks- SayMedia, BlogHER, MomCentral
– Crowd Sourcing: BloggersRequired.com
– Local Publishers—Build readership as a column
– Guest writer, blogger, radio/TV—start local
– Contests for bloggers (North Caroline Sweet Potato)
– Get experience and make a name- become a Vlogger
• youtube channel, Vimeo, Drtcr app
– Agents?? Perhaps a coming thing

12. Then and Now and Now What?
Mid-1990s 2002-2009 2010-2014 2015+

13. Thank You for Your Time