This document discusses how to use audience awareness to engage readers by analyzing the audience and tailoring content to them. It recommends performing audience analysis by determining who the audience is, what they value, any needs or accommodations, the demographics of social media platforms used, and what readers want. Tools like Google Analytics, Keywords, Adwords, Facebook Insights, and Twitter Analytics can help with analysis. Content should then be tailored to the analyzed audience using methods like considering overlapping interests and inventing audience-focused characters.
2. If a post is great, is it great for every audience?
3. What does classical rhetoric have to do with
modern blogging?
By Matt Neale from UK (Greek philosophers Uploaded by NotFromUtrecht) [CC
BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
10. Performing Audience Analysis
Step #1: What Do I Know About My Audience?
Who are my followers?
Consider: age, gender, location, marital
status, occupation, educational level,
and income
11. Performing Audience Analysis
Step #2: What does my audience value?
What values do my followers share in
common?
Consider: political views, religious
beliefs, interests, and hobbies
12. Performing Audience Analysis
Step #3: Does my audience need any accommodations?
Does my audience have any disabilities?
Consider: hearing, vision, physical
limitations, cognitive impairments,
illness
By NPS Graphics, put together by User:Wcommons
(http://www.nps.gov/hfc/carto/map-symbols.htm) [Public
domain or Public domain], via Wikimedia Commons
13. Performing Audience Analysis
Step #4: What are the demographics of my social media platform?
What social media platforms am I using
to promote my content?
Consider: average user and platform’s
most common demographic