Strategy First! Why You Need a Social Media Strategy
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This presentation was given at the Social Media for Small Business seminar held by SCORE Corpus Christi on Thursday, June 10, 2010. We at Neovia Solutions believe strategy should come first in social media marketing.
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Strategy First! Why You Need a Social Media Strategy
- 1. Strategy First! Why You Need a Social Media Strategy
- 3. What is Social Media?
- 4. Social Media Tools & Technologies
- 5. Social Media Tools & Technologies Blogs
- 6. Social Media Tools & Technologies Location-Based & Blogs Review Apps
- 7. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks
- 8. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs
- 9. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing
- 10. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing Article Sharing & Voting
- 11. Why You Need A Strategy
- 12. The P in POST: People
- 13. Social Technographics Females, Age 25-34
- 14. Social Technographics Males, Age 45-54
- 15. Social Network Participation in Corpus Christi by Age Percent of Local Social Network Participation by Age 9% Under 18 21% 24% 18-24 37% 24% 25-34 23% 17% 35-44 9% 14% 45-54 4% Facebook Myspace 10% 55+ 6%
- 16. The O in POST: Objectives
- 17. Why Are You Here?
- 18. Why Are You Here? • Listening - Gathering feedback, doing research
- 19. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing
- 20. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals
- 21. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service
- 22. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store traffic, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service • Embracing - Creating new products
- 23. The S in POST: Strategy
- 24. People + Objectives = Strategy
- 25. The T in POST:Technology
- 26. Tips for Avoiding BSOS
- 27. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives?
- 28. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research
- 29. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness
- 30. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness • Let “efficiency” and “effectiveness” be your watchwords
- 31. Choose Wisely!
- 32. Choose Wisely!
- 35. Questions? facebook.com/neovia twitter.com/neovia holly@neoviasolutions.com www.neoviasolutions.com