Strategic Marketing/Business Services

Strategic Business Development
& Management Consulting

                    Matthew E. Doty
                    NeoKinetics, Inc.
                   Tempe, AZ 85281
                matt.doty@neokinetics.us
Strategic Services Overview
• Current Market Enrichment
  • Tactically build/grow current markets/customers
• New Market Development
  • Identify potential market/product broadening
    opportunities for mid-term business growth.
• New Technology/Product Development
  • Identify new technologies/products/partnerships for
    strategic business growth
• Intellectual Property Value Development
  • Identify revenue opportunities/strategy for Client IP
                          Copyright © 2009
                                                            2
                          NeoKinetics, Inc.
                          All rights reserved
Current Market Enrichment
NeoKinetics will:
• Review current customer/contact lists, product offerings and served
  markets.
     •   Complete Client Due Diligence Report – Engineering, Operations, Sales/CS
     •   Detail current Product Matrix/List and develop current Sales Matrix/List.
     •   Develop current Market/Customer Requirements – pricing/volume, products, and
         technologies.
     •   Complete Product Fit Analysis – align Client capability to market/customer needs.
     •   Develop Sales Coverage and Growth Plan.
•   Establish customer contact, identify key issues, success factors and
    current performance.
     •   Develop Customer Situation Report.
     •   Develop metrics for customer satisfaction, track and report factory performance vs
         metrics in periodic Customer Satisfaction Report
•   Review competitors’ served markets, offered products and customers.
     •   Develop Competitive Analysis – SWOT analysis
     •   Define Client’s Value Proposition
                                          Copyright © 2009
                                                                                         3
                                          NeoKinetics, Inc.
                                          All rights reserved
New Market Development
NeoKinetics will:
• Define key growing markets
    •   Complete Market Opportunity Analysis - identifies and details
        new markets, their potential growth and Client participation.
    •   Complete Market Fit Analysis - identifies alignment and gaps
        between new markets and existing products/technologies.
•   Develop Strategic Market Development Plan
    •   Defines the strategies for success, key goals, and process for
        market penetration.
    •   Details potential customers, market partners or joint ventures.
•   Develop Market Roadmaps
    •   Defines markets, deployment steps and strategic schedule



                                     Copyright © 2009
                                                                          4
                                     NeoKinetics, Inc.
                                     All rights reserved
New Technology/Product Development
NeoKinetics will:
• Asses and define key growing technologies
    •   Complete Product/Technology Opportunity Analysis - identifies and
        details new products/tech, their potential growth and Client participation.
    •   Complete Product/Technology Fit Analysis - identifies alignment and
        gaps between new technology/products and existing products/tech.
•   Develop Strategic Product/Technology Plan
    •   Defines the strategies for success, key goals, and process for
        product/technology introduction.
    •   Details potential customers, market partners or joint ventures.
•   Develop Product/Technology Roadmaps
    •   Defines product/technology deployment steps and strategic schedule
•   Develop Strategic Sales Plan and Pro-forma Financials.

                                      Copyright © 2009
                                                                                  5
                                      NeoKinetics, Inc.
                                      All rights reserved
Intellectual Property Value Development
NeoKinetics will:
• Complete IP Review and Analysis
     •   Detail current IP and define strength/weakness of inventions in
         comparison to published and unpublished competing IP.
•   Develop IP Roadmap
    •    Defines deployment steps and strategic schedule for IP broadening
         and expansion.
•   Complete IP Strategic Plan
     •   Details the required strategies for success, key goals, process and
         opportunities for IP protection and revenue realization.
     •   Details potential customers, partnerships, joint ventures and
         litigation targets.
•   Promote IP standardization and acceptance
     •   JEDEC and other group standards development/introduction
     •   Tech/white paper development and presentation.
                                      Copyright © 2009
                                                                               6
                                      NeoKinetics, Inc.
                                      All rights reserved
Our Process

•   Discovery
    •   On-site or comparative study
    •   Factory, process and equipment evaluations
•   Design
    •   Joint program development and enhancement
    •   Clearly define objectives and deliverables
•   Development
    •   On-site and virtually managed activities
    •   Defined progress reviews
•   Deployment
    •   Program implementation & training
    •   Pilot activities/activation
•   Transfer
    •   Process/Program “handshake” from NKI to Client
    •   Debrief & follow-up
                                    Copyright © 2009
                                                          7
                                    NeoKinetics, Inc.
                                    All rights reserved
Contact

      NeoKinetics, Inc.
        Matthew Doty
     Managing Director
  matt.doty@neokinetics.us
        480.366.5894



            Copyright © 2009
            NeoKinetics, Inc.     8
            All rights reserved
Strategic Services

•   Business Development                               •   Strategic Operations
    •   Due Diligence Analyses                             •   Organizational and infrastructure evaluation
    •   Investor presentations and engagement                  and recommendations
    •   Strategic partnership development                  •   Cultural development and roll out
                                                           •   ‘Greenfield’ factory construction & operations
                                                           •   Distressed or non-profit group, product or
•   Strategic Marketing/Product Development                    division turn around
    •   Product and Technology Launch                      •   Interim management, recruiting assistance &
    •   Gap Analysis and Value Propositions                    placement
    •   Business development & licensing
    •   Customer penetration and business ‘wins’       •   Strategic Product Management
    •   Product and Technology Analysis                    •   Product analysis, planning, and launch
    •   Product Portfolio Management                       •   IP valuation, packaging and licensing
    •   Strategic market & customer planning               •   Standards development and strategies
    •   Product/Technology strategies
    •   Value propositions & Go-to-Market strategies
    •   Market analysis, planning, and launch




                                                                                                          9
Business Services
•   Partner for Outsourced Semiconductor Assembly and Test (OSAT)
    companies
     • Product and Services: Sales/Customer Service
     • Bilateral liaison between factory and customers
     • OE coordination with T’s and C’s negotiations
     • Typical and immediate customer issue resolution
•   Product and Marketing Management
     • Product or Technology benchmark, mix/pricing & roadmap
     • Cost analysis and pricing point strategy
     • Product marketing materials, datasheets, white papers
     • Internet/web presence & development
•   Engineering and Operations support
     • Certification/compliance planning and management
     • Product/process/technology introduction & enhancement
     • Standardization programs and controls
     • Database/information system development & integration
•   Prototype/High volume partnership development & management
•   Interim management, recruiting assistance & placement
                                                                    10
Other Operational Services

•   Process Enhancements                          •   Business Process Re-Engineering
    •   New Product Introduction (Stage Gate)          •   Process analysis & optimization
    •   Product Portfolio Management                   •   Database design and deployment
    •   Factory Physics                                •   Information system integration
    •   ISO9000, ISO14000 & ISO/TS16949
    •   Design of Experiments/SPC
    •   Six Sigma/TQM
    •   Lean Manufacturing
    •   Total Productive Maintenance

•   Manufacturing Support
    •   Package/process design and enhancement
    •   Thermal & electrical modeling & characterization
    •   Quality and Reliability engineering and testing
    •   Manufacturing process analysis & optimization
    •   Technology/Product transfer and standardization
    •   Supplier management services
    •   Manufacturing standards assessment & compliance
    •   Packaging standards assessment & compliance
    •   Interim management, recruiting assistance & placement

                                                                                             11
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Strategic Marketing/Business Services

  • 1. Strategic Business Development & Management Consulting Matthew E. Doty NeoKinetics, Inc. Tempe, AZ 85281 matt.doty@neokinetics.us
  • 2. Strategic Services Overview • Current Market Enrichment • Tactically build/grow current markets/customers • New Market Development • Identify potential market/product broadening opportunities for mid-term business growth. • New Technology/Product Development • Identify new technologies/products/partnerships for strategic business growth • Intellectual Property Value Development • Identify revenue opportunities/strategy for Client IP Copyright © 2009 2 NeoKinetics, Inc. All rights reserved
  • 3. Current Market Enrichment NeoKinetics will: • Review current customer/contact lists, product offerings and served markets. • Complete Client Due Diligence Report – Engineering, Operations, Sales/CS • Detail current Product Matrix/List and develop current Sales Matrix/List. • Develop current Market/Customer Requirements – pricing/volume, products, and technologies. • Complete Product Fit Analysis – align Client capability to market/customer needs. • Develop Sales Coverage and Growth Plan. • Establish customer contact, identify key issues, success factors and current performance. • Develop Customer Situation Report. • Develop metrics for customer satisfaction, track and report factory performance vs metrics in periodic Customer Satisfaction Report • Review competitors’ served markets, offered products and customers. • Develop Competitive Analysis – SWOT analysis • Define Client’s Value Proposition Copyright © 2009 3 NeoKinetics, Inc. All rights reserved
  • 4. New Market Development NeoKinetics will: • Define key growing markets • Complete Market Opportunity Analysis - identifies and details new markets, their potential growth and Client participation. • Complete Market Fit Analysis - identifies alignment and gaps between new markets and existing products/technologies. • Develop Strategic Market Development Plan • Defines the strategies for success, key goals, and process for market penetration. • Details potential customers, market partners or joint ventures. • Develop Market Roadmaps • Defines markets, deployment steps and strategic schedule Copyright © 2009 4 NeoKinetics, Inc. All rights reserved
  • 5. New Technology/Product Development NeoKinetics will: • Asses and define key growing technologies • Complete Product/Technology Opportunity Analysis - identifies and details new products/tech, their potential growth and Client participation. • Complete Product/Technology Fit Analysis - identifies alignment and gaps between new technology/products and existing products/tech. • Develop Strategic Product/Technology Plan • Defines the strategies for success, key goals, and process for product/technology introduction. • Details potential customers, market partners or joint ventures. • Develop Product/Technology Roadmaps • Defines product/technology deployment steps and strategic schedule • Develop Strategic Sales Plan and Pro-forma Financials. Copyright © 2009 5 NeoKinetics, Inc. All rights reserved
  • 6. Intellectual Property Value Development NeoKinetics will: • Complete IP Review and Analysis • Detail current IP and define strength/weakness of inventions in comparison to published and unpublished competing IP. • Develop IP Roadmap • Defines deployment steps and strategic schedule for IP broadening and expansion. • Complete IP Strategic Plan • Details the required strategies for success, key goals, process and opportunities for IP protection and revenue realization. • Details potential customers, partnerships, joint ventures and litigation targets. • Promote IP standardization and acceptance • JEDEC and other group standards development/introduction • Tech/white paper development and presentation. Copyright © 2009 6 NeoKinetics, Inc. All rights reserved
  • 7. Our Process • Discovery • On-site or comparative study • Factory, process and equipment evaluations • Design • Joint program development and enhancement • Clearly define objectives and deliverables • Development • On-site and virtually managed activities • Defined progress reviews • Deployment • Program implementation & training • Pilot activities/activation • Transfer • Process/Program “handshake” from NKI to Client • Debrief & follow-up Copyright © 2009 7 NeoKinetics, Inc. All rights reserved
  • 8. Contact NeoKinetics, Inc. Matthew Doty Managing Director matt.doty@neokinetics.us 480.366.5894 Copyright © 2009 NeoKinetics, Inc. 8 All rights reserved
  • 9. Strategic Services • Business Development • Strategic Operations • Due Diligence Analyses • Organizational and infrastructure evaluation • Investor presentations and engagement and recommendations • Strategic partnership development • Cultural development and roll out • ‘Greenfield’ factory construction & operations • Distressed or non-profit group, product or • Strategic Marketing/Product Development division turn around • Product and Technology Launch • Interim management, recruiting assistance & • Gap Analysis and Value Propositions placement • Business development & licensing • Customer penetration and business ‘wins’ • Strategic Product Management • Product and Technology Analysis • Product analysis, planning, and launch • Product Portfolio Management • IP valuation, packaging and licensing • Strategic market & customer planning • Standards development and strategies • Product/Technology strategies • Value propositions & Go-to-Market strategies • Market analysis, planning, and launch 9
  • 10. Business Services • Partner for Outsourced Semiconductor Assembly and Test (OSAT) companies • Product and Services: Sales/Customer Service • Bilateral liaison between factory and customers • OE coordination with T’s and C’s negotiations • Typical and immediate customer issue resolution • Product and Marketing Management • Product or Technology benchmark, mix/pricing & roadmap • Cost analysis and pricing point strategy • Product marketing materials, datasheets, white papers • Internet/web presence & development • Engineering and Operations support • Certification/compliance planning and management • Product/process/technology introduction & enhancement • Standardization programs and controls • Database/information system development & integration • Prototype/High volume partnership development & management • Interim management, recruiting assistance & placement 10
  • 11. Other Operational Services • Process Enhancements • Business Process Re-Engineering • New Product Introduction (Stage Gate) • Process analysis & optimization • Product Portfolio Management • Database design and deployment • Factory Physics • Information system integration • ISO9000, ISO14000 & ISO/TS16949 • Design of Experiments/SPC • Six Sigma/TQM • Lean Manufacturing • Total Productive Maintenance • Manufacturing Support • Package/process design and enhancement • Thermal & electrical modeling & characterization • Quality and Reliability engineering and testing • Manufacturing process analysis & optimization • Technology/Product transfer and standardization • Supplier management services • Manufacturing standards assessment & compliance • Packaging standards assessment & compliance • Interim management, recruiting assistance & placement 11