1. What is UI and UX design?
Ji Sun Lee

2. 1
Understand Design

3. We feel safer here
We need
to be
Logic somewhere Gut Feel
in here
Lots of Bad Ideas Out Here

4. ?
“Design start with a question”

5. world view framework
question answer
design brief design solution

6. “Design is Not about decoration.
It’s about communication and
problem solving.”
Steve Jobs

7. “Design is not just what it looks like and feel
like. Design is how it works.”

9. 2
Understand
Interface & Interaction
Design

10. Recognizing the needs

11. “We tend to project our own
rationalisations and beliefs onto
the actions and beliefs of others.”
Don Norman - the design of everyday things

12. being objective

13. “A lot of times, people don’t know
what they want until you show to
them...”
Steve Jobs

14. Apple iPhone

15. Apple iPhone

16. “It’s not enough to design interfaces we’ll
need to design Experiences.”

18. interacting is bit like a chatting

19. 3
UX Design Rules

20. Tuesday Week 6: Human Centered Design Theory and Practice of Tangible User Interfaces
IDEO Method Cards
Look: A Day in the Life
Understand the User
18

22. Content, Content!

23. 95% of web users do not
read 80% of your content!

24. This doesn’t mean that
your content isn’t
important, it means it’s
more important.

26. Innovate, do not Imitate!

28. 4
UX Design
Possibility & the Future

29. Data Visualization

30. We feel fine

31. Multi-touch

32. Apple - iPad - App - iBooks
http://www.youtube.com/watch?v=dwCUXbL2LwI&feature=related

33. Alice for the iPad
http://www.youtube.com/watch?v=gew68Qj5kxw

34. Augment Reality

35. Blaise Aguera y Arcas demos augmented-reality maps
http://www.ted.com/talks/lang/eng/blaise_aguera.html

36. Conceptual Design

37. TAT : open innovation

38. KT Qook

39. beyond expectation...
Designing new experience

40. For more info...
• Class Blog
• http://visualcommunication.tistory.com/
• email : neofuture@yahoo.co.kr