Neo4j Innovation Lab, Stefan Wendin, Neo4j

Accelerating Innovation Through Graph Thinking
Neo4j Innovation Lab

IN THEORY THERE IS NO
DIFFERENCE BETWEEN
THEORY AND PRACTICE.
IN PRACTICE THERE IS.
– Yogi Berra / Jan L. A. van de Snepscheut

!Hi!
Stefan Wendin
Neo4j Innovation Lab Leader EMEA
PLEASE CONNECT:
stefan.wendin@neo4j.com

linkedin.com/in/stefanwendin

INNOVATION
/ɪnəˈveɪʃ(ə)n/

noun

Innovation is a "new idea, creative thoughts, new imaginations in form of device or method".
However, innovation is often also viewed as the application of better solutions that meet new
requirements, unarticulated needs, or existing market needs. Wikipedia

CURIOUS
We where all creative geniuses…

90% OF ALL THOUGHTS
ARE REPETITIVE
– Fred Luskin Oxford University

MENTAL 
MODELS
Artificial flying: The Frost flying Machine

UNLEARN
Unlearning is not about forgetting.
It’s about the ability to choose an alternative mental model or paradigm.
LEARN: We add new skills or knowledge to what we already know.

Neo4j + Design Thinking =
A story where the whole is greater than the sum of its parts.
"

Accelerating Innovation Through Graph Thinking

Help companies accelerate innovation and
digital transformation through graph thinking
What we do

We generate and prototype graph projects
together with customers and prospects
How we do it

Expected Outcome
To provide a deep understanding of graph thinking and the
new possibilities in innovation and digital transformation
that is enabled by adopting Neo4j and graphs
Guaranteed

A 3,5 day workshop — The Innovation Lab Sprint
Methodology

Value
“Graph Thinking” is about
considering connections in
data as important as the
data itself.
Graph Platform
Neo4j is a native graph platform which
executes connected workloads faster than
any other database management system.
Prototyping
The use cases, products and
services that will be available as
a possibility for your company

PrototypingValue Graph Platform
See it
materialiZe in
Neo4j
Reveal your
potential with
connected data.
Experience the
difference with
something tangible

1 2 3
Methodology
See it
materialiZe in
Neo4j
Reveal your
potential with
connected data.
Experience the
difference with
something tangible

The Lab in A Nutshell #

Identify Target
Use Case
Generate
Data Model
Related “Graph
Questions”
Executive Feedback
Presentation
Build Prototype/
Wireframes

Executive Feedback
Presentation
Executive Feedback
Presentation
Build Prototype/Wireframes
Key entitiesNorth StarOpportunitiesChallenges Identify Target
Use Case
Generate Data
Model
Related “Graph
Questions”
Source data to
populate model
Storyboarding/
Mockups
Identify Stakeholders /
Personas / Synopsis
Build QueryImport Data
Finalize & Present
Day 3.5

The Neo4j Innovation
Lab Experience

Generating
Use Cases

CIO
BI Analysts
Chief Architect

Head of Digital Innovation
UX Designer
Lead Developer
Machine Learning/
Data Scientist

Data Modeling

Adam Cowley, Neo4j
Field Engineer
Data Modeling

Data Modeling
Eric Monk, Neo4j PS-
consultantData Scientist
Director of AI
Data Scientist
Innovation Lab
Leader

UX-Designer
Risk Analyst
CIO
Building
Prototypes

Building
Prototypes

“Strategy”
Customer’s Team
(Between 3-7 participants)
+
“IT”
“Digitization” “Sales”
“Operations” “R&D/Innovation”
Who should participate in a sprint?
Neo4j Field Engineer
• Facilitates graph-modeling exercises
• Expert in Neo4j/Architecture & Data Science
• Cypher-queries for prototype
UX-designer
• Facilitates storyboarding/wireframing
• Builds UI-tool for prototype
Labs Leader
• Head facilitator & Team Leader
• Facilitates the use case generation-segment
• Project manages prototyping
Neo4j Innovation Lab Team

Measuring
Impact

Software Companies
Heavy Industry
FMCG
Cruising Companies
Logistics
Financial Services
Media
Health Care
Energy
Telco
Industries Use Cases
Recommendation Engines
Smart Cities
Personalization
Fraud Detection
Data Lineage
Construction Planning
Regulatory Compliance
Media Advertising Systems
Supply Chain
Preventive Health Care Tools
Churn Prediction
Customer Service Automation
Adaptive Customer Journey Mapping
Retail
Churn Prediction

Measuring
Impact
“The productivity and output enabled by
how the days were structure and the
exercises within the sessions has been an
eye-opener.”
— Procter & Gamble
“Very impressed. Intense and fun! We got
a lot done in just a week. Great experience
and super effective.”
— Santander Consumer Bank
“Unexpected and pretty incredible that it’s
possible to achieve such relevant and
applicable results in such a limited time
period.”
— Schibsted Media Group
“Involving. Knowledge building. Fun!
Extremely valuable and mind opening”
— Alfa Laval

Fraud Detection
Customer
Journey Lab
Master Data
Management
NLP 
Customer Service
16-18 April08-10 Jan 20-22 Aug 12-14 Nov
Q1 Q2 Q3 Q4
Preexisting
Backlog
LABX4

LABX4
4 labs delivered during a year on a quarterly basis
STANDARD LAB
A 3,5 day workshop — The Innovation Lab Sprint
How to start?

Thanks!
Stefan Wendin
Neo4j Innovation Lab Leader EMEA
PLEASE CONNECT:
stefan.wendin@neo4j.com

linkedin.com/in/stefanwendin

Eventually everything connects - people,
ideas, objects. The quality of the
connections is the key to quality per se
– Charles Eames

Neo4j Innovation Lab, Stefan Wendin, Neo4j

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