Neo4j GraphTalks Suttgart Stefan Kolmar, Neo4j

1. Neo4j Services
“How to make your Graph DB
Project successful”
October, 2017
Stefan Kolmar
VP Field Engineering

2. Industry’s Largest Dedicated Investment in Graphs
Facts About Neo4j
• 170+ employees
• Backed by $80M+ in funding
• 50+ Full-Time Product Engineers
• Growing to 65+ in 2017
• 35+ Full time employees in Field
services
• Nearly a decade of product maturity
& use
• Strong delivery capabilities include
training, support, PS
100% focused on graphs!
Facts About Neo4j
• Written from the ground up "
for graphs
• Strong emphasis on trust & quality
• Secure by default
• Scales to 100s of Billions, often
using 10x less hardware
• World’s largest graph user
community
• Nearly 100 of the world’s largest
businesses now run on Neo4j

3. We
are the Creator of
a highly scalable, native graph database.
Neo4j gives any organization the ability to leverage
connections in data — in real-time
to create value

4. Our core belief is — connections between data
are as important as the data itself

5. The Rise of Graph in the Enterprise
Connected
Enterprise
Employees,
Customers
and Partners
Digital
Mesh
Internet of
Connected
Things
Knowledge
Network
5

6. GRAPH vs Relational?

7. A way of representing data
DATA
DATA

8. Relational
Database
Good for:
• Well-understood data structures that
don’t change too frequently
A way of representing data
• Known problems involving discrete
parts of the data, or minimal
connec?vity
DATA

9. Graph
Database
Relational
Database
A way of representing data
Good for:
• Dynamic systems: where the data
topology is difficult to predict
• Dynamic requirements:
the evolve with the business
• Problems where the rela?onships in
data contribute meaning & value
Good for:
• Well-understood data structures that
don’t change too frequently
• Known problems involving discrete
parts of the data, or minimal
connec?vity

10. Different approaches / skills required to adopt Neo4j:
• Data Modeling
• Data Querying
• Agile development
• New Architecture approaches
• Data Loading
• APOC: Development of stored procedures
• Performance Tuning
• Opera?onal aspects (High Availability, Horizontal
Scaling)
10

11. Data Modeling

12. Cypher
Typical Complex SQL Join
The Same Query using Cypher
MATCH (boss)-[:MANAGES*0..3]->(sub),
(sub)-[:MANAGES*1..3]->(report)
WHERE boss.name = “John Doe”
RETURN sub.name AS Subordinate,
count(report) AS Total
Project Impact
Less time writing queries
• More ?me understanding the answers
• Leaving ?me to ask the next ques?on
Less time debugging queries:
• More ?me wri?ng the next piece of code
• Improved quality of overall code base
Code that’s easier to read:
• Faster ramp-up for new project members
• Improved maintainability & troubleshoo?ng

13. Connectedness and Size of Data Set
Response Time
0 to 2 hops
0 to 3 degrees
Thousands of connec?ons
Tens to hundreds of hops
Thousands of degrees
Billions of connec?ons
Rela?onal and
Other NoSQL
Databases
Neo4j
Neo4j is
1000x faster
Reduces minutes
to milliseconds
Benchmark real-Xme query performance
Neo4j Vs Rela?onal and other NoSQL Databases

14. Different approaches / skills required:
• Data Modeling
• Data Querying
• Agile development
• New Architecture approaches
• Data Loading
• APOC
• Performance Tuning
• Opera?onal aspects
• High Availability
• Horizontal Scaling
14
Intui?ve
Intui?ve / Declara?ve
Quicker / faster results
“Fit to environment”
From easy to complex
Programming skills
From easy to complex
Fit the graph to the reqs
Complex
Can get complex
Hard to achieve
“Fit to environment”
From easy to complex
Programming skills
From easy to complex
Fit to the reqs
Relational
Databases

15. Does this mean all this
advantages come for free with
Neo4j?
15

16. “Environmental changes” needed
• “Think Graph”: change in mindset
• Re-think exis?ng architectures
• Take advantage of the connected data and don’t
redo what you have done in the past
• New approaches can be adopted (Agile)
• New tools / query language
• New opera?onal environment
• New op?ons you can take advantage (eg graph
algorithms)
• implement Graph-based func?onality
16

17. Who can help?
Facts About Neo Technology
• 170+ employees
• Backed by $80M+ in funding
• 50+ Full-Time Product Engineers
• Growing to 65+ in 2017
• 35+ Full time employees in ww
Field services
• Nearly a decade of product maturity &
use
• Strong delivery capabilities include
training, support, PS
100% focused on graphs!

18. Services offered by Neo4j
• Training
• Proof of Concept
• Bootcamp
• Generic Neo4j / GraphDB Services to kick-start projects
• Expert Services
• Health Check
• Technical Account Management
• Prime Projects
18

19. Training
• Neo4j Trainings:
• Fundamentals
• Data Modeling
• Advanced Cypher
• Opera?ons / Deployment
• Recommenda?ons
• Delivered as chargeable service -> 1 day each per training
• Mature training material - Including “exercises”
• OnSite at customer or eg Neo4j offices
19

20. PoC
• Jointly with customer: evaluate the feasibility of Neo4j for selected use case
• Supported by Neo4j field experts
• Customer specific use case
• Typical tasks performed:
• Data modeling
• Data loading
• Query data
• Sample visualiza?on of the concept
• Typically 5 - 10 business days / SOW
• Agile development -> founda?on to build project on first selected use case(s)
20

21. 4(+1) day Bootcamp Service – 2 day training, 2(+1) day PoC
• Customer Value Proposi?on
Comprehensive on-site training (up to 12 students) by Neo SME, allowing
client team to quickly hit the ground running, learn the fundamentals and
create a small PoC with simple data set. Training on the job / hands-on.
Key outcome is to give project sponsor ability to shore value Neo to key
stakeholders.
Fast ?me to Value
• Day 1 Intro to Graph DB and Cypher
• Day 2 Workshop, Data -Import, Modeling and Cypher Best
Prac?ces
• Day 3 Neo4j Produc?on aspects , Setup Environment, Load
Data in Model
• Day 4 Customer Data Model and Query Review
• (Op?onal: Day 5 Con?nue from day 4, Review and Q&A)
• Out of scope / custom
• Advanced topics such as APOCs (Neo4j Core and
Traverser API’s)
21
ü Service Descrip?on
Onsite bootcamp/training, split into 2 parts - 2 days of
training and 2(+1) days of custom work building a small
POC, side-by-side knowledge transfer, sharing best
pracIces, and development on POC with a Neo4j expert

22. Generic Neo4j Services offered
22
EvaluaXon Phase Development Phase Deployment Phase
Neo4j Core DB Services • Data Modeling
• Cypher Query Language
• Data Import based on Neo4j
tools
• Sizing and configura?on
assistance
• APOC / Stored procedures
• Data Modeling Service
• Architecture Design Service
• Cypher Query Language
• Data Import Neo4j tools
• Sizing and configura?on
assistance
• APOC / Stored procedures
• HA and Cluster setup,
architecture and Configura?on
• Architecture Review Service
• Health Check and performance
tuning /review DM, HA, Cluster
and Cypher
• Data Import Neo4j tools
op?miza?on
• Sizing and configura?on
assistance review and
op?miza?on
• Deployment Services
• Opera?onal Management
• APOC / Stored procedures
Neo4j Integra?on Services • Data Import and ETL
• Customer specific Visualiza?on
• .Net and SDN integra?on
services
• Data Import and ETL
• Customer specific Vizualisa?on
• .Net and SDN integra?on
services
• Data Import and ETL review
• .Net and SDN integra?on review
GraphDB Domain Exper?se • Applica?on related Services:
Domain exper?se in
Recommenda?ons, Fraud, IDM/
IAM etc
• Applica?on related Services:
Domain exper?se in
Recommenda?ons, Fraud,
IDM/IAM etc
• Applica?on related Services -
review

23. 23
EvaluaXon Phase Development Phase Deployment Phase
Neo4j Core DB Services • Data Modeling
• Cypher Query Language
• Data Import based on Neo4j
tools
• Sizing and configura?on
assistance
• APOC / Stored procedures
• Data Modeling Service
• Architecture Design Service
• Cypher Query Language
• Data Import Neo4j tools
• Sizing and configura?on
assistance
• APOC / Stored procedures
• HA and Cluster setup,
architecture and Configura?on
• Architecture Review Service
• Health Check and performance
tuning /review DM, HA, Cluster
and Cypher
• Data Import Neo4j tools
op?miza?on
• Sizing and configura?on
assistance review and
op?miza?on
• Deployment Services
• Opera?onal Management
• APOC / Stored procedures
Neo4j Integra?on Services • Data Import and ETL
• Customer specific Visualiza?on
• .Net and SDN integra?on
services
• Data Import and ETL
• Customer specific Vizualisa?on
• .Net and SDN integra?on
services
• Data Import and ETL review
• .Net and SDN integra?on review
GraphDB Domain Exper?se • Applica?on related Services:
Domain exper?se in
Recommenda?ons, Fraud, IDM/
IAM etc
• Applica?on related Services:
Domain exper?se in
Recommenda?ons, Fraud,
IDM/IAM etc
• Applica?on related Services -
review
• Delivering Services as required on a SOW “per day” basis
• SOW defini?on together with customer
• GOAL: kickstart project and ensure successful deployment using the exper?se of Senior
Neo4j Consultants
Generic Neo4j Services offered

24. 24
EvaluaXon Phase Development Phase Deployment Phase
Neo4j Core DB Services • Data Modeling
• Cypher Query Language
• Data Import based on Neo4j
tools
• Sizing and configura?on
assistance
• APOC / Stored procedures
• Data Modeling Service
• Architecture Design Service
• Cypher Query Language
• Data Import Neo4j tools
• Sizing and configura?on
assistance
• APOC / Stored procedures
• HA and Cluster setup,
architecture and Configura?on
• Architecture Review Service
• Health Check and performance
tuning /review DM, HA, Cluster
and Cypher
• Data Import Neo4j tools
op?miza?on
• Sizing and configura?on
assistance review and
op?miza?on
• Deployment Services
• Opera?onal Management
• APOC / Stored procedures
Neo4j Integra?on Services • Data Import and ETL
• Customer specific Visualiza?on
• .Net and SDN integra?on
services
• Data Import and ETL
• Customer specific Vizualisa?on
• .Net and SDN integra?on
services
• Data Import and ETL review
• .Net and SDN integra?on review
GraphDB Domain Exper?se • Applica?on related Services:
Domain exper?se in
Recommenda?ons, Fraud, IDM/
IAM etc
• Applica?on related Services:
Domain exper?se in
Recommenda?ons, Fraud,
IDM/IAM etc
• Applica?on related Services -
review
• Delivering Services as required on a “per day” basis
• SOW defini?on together with customer
• GOAL: kickstart project and ensure successful deployment using the exper?se of Senior
Neo4j Consultants
Pre-Defined Service
Bundles in prepara?on …
stay tuned
Generic Neo4j Services offered

25. Expert Services and Health Checks
• Provide in-depth Neo4j database relevant services:
• etc
• Delivering services as required on a SOW „per day“ basis
• Project Managed by customer or Neo4j
• Goal: ensure success and get the project on the right track with the
exper?se of Neo4j Senior Consultants
25
Configura?on / Selngs Performance Tuning/op?miza?on
Deployment / HA Scalability
Architecture Review Cypher Tuning
Root Cause Analysis / App to Graph DB APOC / Stored procedures
Pre-Defined Service
Bundles in prepara?on …
stay tuned

26. Prime Projects: Neo4j PS leading
Graph DB Training Graph DB Modeling
Graph DB Installa?on,
Performance Tuning,
Health Check etc
Neo4j
Services
Graph DB
Development
(eg Applica?on Logic)
Customer /
Partner / SI
Example for
Illustra?on

27. Neo4j PS with Partner / Customer
Graph DB Training Graph DB Modeling
Graph DB Installa?on,
Performance Tuning,
Health Check etc
Neo4j
Services
Graph DB
Development
(eg Applica?on Logic)
Customer /
Partner / SI
DataBase Core Services
Example for
Illustra?on

28. Neo4j PS with Partner / Customer
Graph DB Training Graph DB Modeling
Graph DB Installa?on,
Performance Tuning,
Health Check etc
Neo4j
Services
Graph DB
Development
(eg Applica?on Logic)
Customer /
Partner / SI
DataBase Core Services
Project
Management
Interfaces
to 3rd Party
Opera?ons
Applica?on
Logic / Services
Outside
GraphDB
GUI
Architecture
Example for
Illustra?on

29. Neo4j PS within Neo4j Prime Responsibility
Graph DB Training Graph DB Modeling
Graph DB Installa?on,
Performance Tuning,
Health Check etc
Neo4j
Services
Graph DB
Development
(eg Applica?on Logic)
Customer /
Partner / SI
DataBase Core Services
Interfaces
to 3rd Party
Opera?ons
Applica?on
Logic / Services
Outside
GraphDB
GUI
Project
Management
Architecture
Example for
Illustra?on

30. • Neo4j leading smaller to medium sized customer projects
• Prime responsibility with Neo4j
• Neo4j provides (graph) database exper?se and Project Management
• Engaging Neo4j Solu?on partner network where needed and possible
• Working with Partner/SI and/or customer embedded in the broader
project team
• Goal: overall responsibility with Neo4j. Success of the project ensured by
using the exper?se of Neo4j Senior Consultants for the cri?cal DB core
services
Neo4j led Prime Projects
30

31. Partner/SI led Prime Projects
• Partner/SI Prime leading customer projects
• Neo4j provides relevant (graph) database and/or (graph) domain exper?se
• Working with Partner/SI and/or customer embedded in the broader
project team
• Goal: overall responsibility with Partner/SI. Success of the project ensured
by using the exper?se of Neo4j Senior Consultants for the cri?cal DB core
services
31

32. 10+ Healthchecks delivered in
2017 for EMEA
Data Model reviews delivered
2017 EMEA Engagements:
32
100+ days of training
delivered in 2017 for EMEA
20+ bootcamps delivered in
2017 for EMEA
17 PoCs delivered in 2017 for
EMEA
Performance Improvement
from 130sec to 40ms
Stability Improvement HA and
Cluster
Architecture Reviews
delivered

33. The Neo4j EMEA Field team:
33
12 Senior Consultants
30+ years Neo4j Consul?ng
know-how
100+ Neo4j Opportuni?es /
Customers engaged
5 Consultants worked at
customers in Neo4j projects
before
… fluent in Java, .Net,
JavaScript, Sigmajs, D3, viz.js
and others ...
100+ years background in
rela?onal databases and
technologies
6 Consultants with Enterprise
Architecture Skills /
Cer?fica?ons
xxx Meetups, Hackatons,
Trainings, Webinars,
delivered
Domain exper?se in Finance,
Industrie, Security, IDM/IAM,
Retail etc

34. Lessons learned in Customer Neo4j Service Engagements
• While the graph approach is more intui?ve than rela?onal DBs, it s?ll needs
training to “do the things right”
• Frequently made mistakes:
• Re-use exis?ng rela?onal concepts will prevent the chance to re-design and be
successful with graphs
• Trying to do it all by yourself aqer first “quick win” because learning curve is very
fast
• Over-engineer in the beginning and miss the chance to build on top of first use case
in an agile way
• Proper sizing and configura?on of machine / memory / network / cluster -> ask for
help from the experts
• Traversing a graph is fast, but, if you traverse the en?re graph then physics are s?ll
against you
• Using Neo4j Services allows you to bring Senior Graph Database experience into
your project, accelerate the delivery and ensures success
34

35. How to get in touch:
Contact your regional Neo4j Representa?ve,
or,
Contact for EMEA / APAC:
stefan.kolmar@neo4j.com
or,
Find us under hsp://Neo4j.com
35

36. Some Resources:
• Neo4j Professional Services:
hsps://neo4j.com/professional-services/
• Bootcamps: hsps://neo4j.com/professional-services/#bootcamps
• Produc?on Services:
hsps://neo4j.com/professional-services/#produc?on-services
• Graph Applica?on Services: hsps://neo4j.com/professional-
services/#graph-applica?on
• Neo4j Solu?on Partners: hsps://neo4j.com/partners/
36

37. Summary
• Neo4j offers a broad range of Services
• Engage us early to ensure success
• Your success is our success!
37

38. Neo4j Services
“How to make your Graph DB
Project successful”
October, 2017
Stefan Kolmar
VP Field Engineering