Tips for
LinkedIn
Growth
FOR ENTREPRENEURS
AND SMALL BUSINESSES

LINKEDIN
GROWTH TIP #1
USE HASHTAGS
Hashtags are a great way to keyword
your content when you post. It allows it to
reach other people outside your network
that may be following that #hashtag. You
can also establish a hashtag for your
brand that connects it to the other social
media platforms
SOCIAL MEDIA SUCCESS NETWORK

SOCIAL MEDIA SUCCESS NETWORK
LINKEDIN GROWTH
TIP #2
CREATE A COMPANY
PAGE
After you've created a personal profile you can
also create a business profile called a Company
Page. This is a terrific way to tell your business's
story, expand your brand as a business, and to
even find qualified contractors or employees
through job postings.

SOCIAL MEDIA SUCCESS NETWORK
LINKEDIN GROWTH
TIP #3
CREATE YOUR OWN
GROUP
You can create a group where your potential
market will join, or you can create a group for
people just like you. Well, you can do both. If your
goal is to make sales, then create a group for your
target audience with you as the leading expert.
Share freely information with the group and again,
they'll come to you if they need to hire an expert or
use your products and/or service.

SOCIAL MEDIA SUCCESS NETWORK
LINKEDIN GROWTH
TIP #4
USE EVENTS
Getting an invitation to an event is a great way to
remind your connections that your business is
active. The EVENT Function in LinkedIn is a way
you can describe you in person or virtual event
and invite your connections. Don't forget to
include flyers and other branding materials
associated with your event. Events are currently
only available for personal profiles.

SOCIAL MEDIA SUCCESS NETWORK
LINKEDIN
GROWTH TIP #5
USE SEARCH TO FIND
PROSPECTS
Using LinkedIn's search feature to
gather lists of potential prospects is an
excellent way to use LinkedIn's database.
You can see how these decision makers
are connected to you. If you find any with
first to third-degree connections, envision
a way to become first degree
connections. Sometimes it's as simple as
asking for an introduction.

SOCIAL MEDIA SUCCESS NETWORK
Groups are an excellent way to market your business,
products and/or services to interested parties. The trick with
groups is not to become a spammer by only using the group
to promote your stuff. Instead, become a resource to the
group within your expertise. By demonstrating your
expertise, people will come to you.
JOIN TARGETED GROUPS
LINKEDIN GROUP TIP #6

TBC • 2020
www.TheLinkedInHotspot.com
An online community of entrepreneurs and small business
owners learning to leverage LinkedIn for their business
growth.
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Nena B. Abdul-Wakeel