Changing the way students learn: 4 stories from Europe
•
0 gefällt mir•290 views
Presented by Jonathan Clark (Elsevier), Carlos de Paladella (Elsevier Iberoamerica). Medical education is evolving. Passive absorption of delivered information is giving way to active learning, based on curiosity and problem solving. Big expensive textbooks are being replaced by resources built by teachers and students. This move to self-directed learning creates a new generation of more demanding students. Four stories illustrate the new environment for publishers in Europe.
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Changing the way students learn: 4 stories from Europe
Ähnlich wie Changing the way students learn: 4 stories from Europe (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Changing the way students learn: 4 stories from Europe
- 1. TOC O’Reilly 2010 Changing the Way Medical Students Learn: Four Stories from Europe Jonathan Clark & Carlos de Paladella
- 2. Welcome to Our World
- 4. ..... it’s about them.
- 5. Medical students: 70,000 in Germany 75,000 in France 140 medical schools 40,000 in U.K. in these 4 countries 38,000 in Spain average spend per student on study resources is $500-900 per year total market for study resources is $175M p.a.
- 6. The happy story A scary story A very scary story A hopeful story
- 7. The happy story ArenaMIR Spain
- 8. The MIR Exam • Learn • Test • Pass
- 9. The MIR Exam
- 10. Testing engine + Real simulation + Metrics & Scores
- 11. The MIR Exam • Success • Status • Pills
- 12. A scary story Mediscript Germany
- 18. 'And never forget who is the boss of you--Me! I am the boss of you!'
- 19. A very scary story Université Médicale Virtuelle de France France
- 26. A hopeful story King’s College Virtual Dental School United Kingdom
- 28. Market ?
- 37. Virtual LearningEnthusiasm Very Little Environments
- 38. Maybe we can change the rules..... together
- 39. Life after Content User, User, User, User Rules of engagement The Art of Publishing
- 40. What’s next?
- 41. The Evolution of Publishing
- 42. The Evolution of Publishing
- 43. The Evolution of Publishing
- 44. The Evolution of Publishing
- 45. Thanks! Join our conversation @jonathanatwork @paladella
Hinweis der Redaktion
- Thanks for attending this talk. Jonathan and Carlos presentation (10 words max).
- We will tell you 4 true stories (10 minutes each) from 4 different countries in Europe: Spain, France, Germany and UK. Each story tells us about real change in our publishing industry.
- We will tell you how we changed our mind. We are publishing textbooks for medical students, but we are selling a totally different thing.
- The MIR exam is what allows spanish students to obtain their medicine degree and the right to choose specialty (pediatry, ginecology, etc.) and destination (Madrid, Barcelona, etc.). Their status in the futur will depend a lot on the result of this exam. There is a BIG BIG BIG textbook needed to study the exam. But it’s a fact that students hate textbooks and, in general, just want to pass the exam: more than learning they want to succeed. They would like to have pills of content with the solutions for the exam.....and train with them as much as possible.
- So we followed their needs: 1. we built a database with 10.000 mutiple choice questions (including all exams from the past 10 years); 2. we applied a real simulation environment so they could reproduce the exact conditions of the exam; 3. we also applied a whole bunch of metrics and scores so they could, at any time, compare their results among all the others students; 4. and we sliced the textbooks to put all the content chunks inside every explanation of the correct and incorrect questions. 5. Finally, we opened up the solution for some months. 6. 70% of the total population was registered in our platform in one year.
- The change is in the perception of our students. That made us changing our approach to them and to our content: Today they buy success instead of a series of tests and and a book to pass the exam; Today they analyze the metrics and the scores to measure their improvement and the possibilities on being better than the other students: they visualize their potential status. Today they use the pills of content instead of big heavy books, and they pay less money for more solutions.
- A very similar situation in Germany but with a different learning there. 1. 90% of the students buy the Mediscript CD or DVD to do tests and pass the national exam. 2. We decided to migrate to online to add some functionalities and content (the kind of content we just talked about with the arenaMIR case). 3. We tested with them the application and....
- 1. They enjoyed having new functionalities and contents available in the new platform...... 2. But they told us they have lost control and have gain dependency on the telecoms; 3. Online means not available everywhere. So we did listen carefully to them and understood very clearly that......
- 1. They enjoyed having new functionalities and contents available in the new platform...... 2. But they told us they have lost control and have gain dependency on the telecoms; 3. Online means not available everywhere. So we did listen carefully to them and understood very clearly that......
- 1. They enjoyed having new functionalities and contents available in the new platform...... 2. But they told us they have lost control and have gain dependency on the telecoms; 3. Online means not available everywhere. So we did listen carefully to them and understood very clearly that......