1. Product Design as a Marketing
Tool
Created By Cygnis Media
http://www.cygnismedia.com/

2. Overview
• As technology evolves, so do products and
packaging. The world is moving into the digital
lane and your product may be a website or an
application that will only ever exist in the
virtual space. In this day and age, your
product’s design should speak for itself to
convince the prospective buyer.

3. Product Design And Marketing
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The “Welcome Home” mat
Avoid Labyrinthine Navigation
Aesthetic Display
Standards of UX Design
Evoke the Senses
Talk to me, Goose

4. The “Welcome Home” Mat
• Your product’s front face should be a starting point that
immediately engages your user. For a website, this is the
landing page or the Home Page while for an app it is the first
screen that your user interacts with. The welcome screen
should be inviting, have only the most relevant information
about your product and should lead your user into the second
page of your site. Consider your site or app as a book and
write a “blurb” on the home page. The main page’s content
should immediately distinguish you from your competitors
and should ideally emphasise on your unique selling point.

5. Avoid Labyrinthine Navigation
• Once your user is on-board your site, give him easy access to
the inside pages of your product. Convenience is key. Your
user will lose interest if he doesn’t know how to get where he
wants to. Guide the user along the easiest path around your
product so that he can experience more and more of your site
or app. Navigation should be smooth and simple. The more
the user will delve deeper into your site, the more
information you can help him learn about your product which
means that you’ll only increase chances of gaining another
satisfied customer.

6. Aesthetic Display
• In a design, forms, colours, textures, typography and lines play
a very important role in communicating a message. The
interface of your app or site should be visually appealing. Use
ample amount of negative space so the user’s eyes can rest
on your design. Guide the eye around the most important
features and lead it into your design for more exploration.
Attention to detail never goes unrewarded. Your design
should be according to your brand’s design philosophy and
language so you can help the user relate with your brand.

7. Standards Of UX Design
• Read “expectations”. Around the world, experts have studied
UX design and come up with certain standards. These rules
will help you understand what your user expects from your
website or application. Certain images and terms have
become familiar symbols such as the Home button.
Furthermore, the user expects to see links for contacts and
about. Don’t forget these rules when you’re designing a
product. You can only break the rules if you know them so put
yourself in the user’s shoes and think what questions you will
ask yourself when you surf through your own product.

8. Evoke The Senses
• The most memorable product designs are ones that
evoke the human senses of sight, taste, smell, sound
and touch. Human beings can remember better if
they engage two or more senses in an event. Let your
users “experience” your product with their senses so
that they can take away long lasting impressions
from the interaction.

9. Talk To Me, Goose
• Talk to the user. Don’t talk at them. Pay close attention to the
copy of your product and keep the words in line with your
overall brand strategy. Choose the right tone and voice to
attract your user and make him feel at home. The same text
that simply states your product’s features can be modified to
help the user relate to those features as benefits of
purchasing your product. Remember that your digital
presence will appear cold and robotic if you don’t enforce a
human element into it. Creative copy is one of the most
effective ways of making your user trust your product and feel
like he is interacting with a real-life product that was made by
real people rather than just a binary code.

10. Thank You
Product Design as a Marketing
Tool
Data Collect :
http://www.cygnismedia.com/blog/product-design-as-a-marketing-tool/