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What is Monopoly?
   It is a market system in which one firm
    makes up the whole market.

Pure monopoly = single firm produces a
commodity or service for which there is no
close substitute (no other firms producing
the same product/s varying only in minor
ways from that of the monopolist)
Examples
DEMAND CURVE
Price   Quantity    TR     MR     TC    MC    AC   PROFIT
Cost


 80        -         -      -     60     -    -     (60)

 70        1        70     70     80    20    80    (10)

 60        2       120     50     90    10    45     30

 55       2.5      137.5   35     100   20    40    37.5
                     0
 50        3       150     25     120   40    40     30

 40        4       160     10     200   80    50    (40)

 30        5       150     (10)   350   150   70    (200)
 Marginal revenue is less than market
  price
 For products with large fixed cost,
  marginal cost is lower than the average
  cost and vice versa
 industry demand curve is negatively
  slope
Short Run Equilibrium
1.   At what point would I be losing?
2.   At what point would I break - even?
3.   At what point would I maximize profit?
Rules for Monopoly
MR > MC        = monopolist earns profit by
increasing output

MR < MC       = monopolist earns by
decreasing output

MC = MR        = monopolist is maximizing
profit
Short run Profit Minimization : Total Curves

400

300

200

100

  0

-100

-200
       Total Profit
       Total Cost
       Total Revenue
Short run Profit Minimization Per Unit Curves


160

140
                                                MR
120
                                                Demand of Price
100                                             AC
                                                MC
 80

 60

 40

 20

  0

-20
Short run Loss minimization:
       Per unit curves
Less Than the Most Efficient
    Size of the Plant


   the monopolist market is limited that the
    marginal revenue curve cuts the long run
           average cost curve (LAC)
B. Most Efficient Size of the
    Plant


monopolist market and cost curves are
such that the marginal revenue curve hits
   the minimum point of the long run
           average curve (LAC)
What is price discrimination?
    The practice of charging different prices
     for essentially the same good or service

Why discriminate price?
1.   Monopolist can keep the markets apart
2.   For it to be effective and profitable
Conditions Necessary for
    Price Discrimination
   The firm must have some degree of monopoly
    power — it must be a price setter.
   the market must be capable of being fairly
    easily segmented—separated so that
    customers with different elasticities of demand
    can be identified and treated differently.
   The various market segments must be isolated
    in some way from one another to prevent
    customers who are offered a lower price from
    selling to customers who are charged a higher
    price.
Examples of Price
               Discrimination
   Senior citizens and students are often offered
    discount fares on city buses and trains.
   Children receive discount prices for movie
    theater tickets and entrance fees at zoos and
    theme parks.
   Faculty and staff at colleges and universities
    might receive discounts at the campus
    bookstore/cafeteria.
   Physicians might charge wealthy patients more
    than poor ones.
Types of Price Discrimination
 First
    Degree
    price varies
    by
    customer's
    willingness
    or ability to
    pay
 Second    Degree

   price varies
    according to
    quantity sold
 Third   Degree

    price varies by attributes such as location or by
    customer segment, or in the most extreme
    case, by the individual customer's identity; where
    the attribute in question is used as a proxy for
    ability/willingness to pay.
How Price Discrimination
  Affects Output?
How many manuscript should Carla edit?
        Student         Reservation Price
          A                   $40
          B                    38
          C                    36
          D                    34
          E                    32
          F                    30
          G                    28
          H                    26
Students   Reservation   Total Revenue   Marginal
              Price                      Revenue

   A          $40             40           40

   B           38             76           36

   C           36            108           32

   D           34            136           28

   E           32            160           24

   F           30            180           20

   G           28            196           16

   H           26            208           12
If Carla can price – discriminate, how
many papers should she edit?

     Student          Reservation Price

       A                    $40

       B                     38

       C                     36

       D                     34

       E                     32

       F                     30

       G                     28

       H                     26
   Perfectly discriminating monopolist
     a firm that charges each buyer exactly his
      or her reservation price

   Hurdle Method of Discriminating
     the practice by which seller offers a
      discount to all buyers who overcome some
      obstacle

 Perfect Hurdle
 a threshold that completely segregates
 buyers
Price Discrimination with Perfect Hurdle
Students   Reservation      Total Revenue   Marginal
              Price                         Revenue

                List Price Submarket

   A          $40                 40          40

   B           38                 76          36

   C           36                108          32

              Discount Price Submarket

   D           34                 34          34

   E           32                 64          30

   F           30                 90          26

   G           28                 112         22

   H           26                130          18
Evaluation
                  Total           Total    Profit Economic
                 Revenue       Opportunity          Profit
                                  Cost

Without Price    4 (34) = 136 3 (29) = 87    108   108 – 87 =
Discrimination                                     21



With Price       40+38++36    6 (29) = 174   210   210 – 174 =
Discrimination   +34+32+30                         136
                 =210

With Perfect     3(36) +2(32) 5(29) = 145    172   172-145=27
Hurdle           = 172
ADVANTAGES TO THE FIRM
 Enables producers to gain a higher level
  of revenue
 Enables producers to produce more and
  gain from economies of scale.
 Profits gained in inelastic market segment
  can be used to drive away competition in
  more elastic market segment
ADVANTAGES TO THE
    CONSUMERS
   Poorer consumers may be able to consume
    products.
   Allows people to purchase a product at a lower
    price than they would have had to pay if the
    producer had not been able to secure higher
    prices from others.
   Increased output provides opportunity for more
    consumers to use the product.
   Economies of scale: If total output increases
    significantly, this may result in lower average
    cost and thus lower prices for consumers.
DISADVANTAGES OF PRICE
    DISCRIMINATION
 Any consumer surplus that existed before
  the price discrimination will be lost.
 Some consumers will pay more than the
  price that would have been charged in a
  single, non discriminated market.
 If a firm succeeds in driving rival firms out
  from the market, it can use its increased
  monopoly power to increase prices and
  exploit the consumers.
Regulation of Monopoly by Price control




                            MC

P1

                                          AC
P2
C2

C1



                       MR
                                               D
                  Q1     Q2
Monopolistic Output Restriction




                                SMC



P1                                     SAC


P2




                       MR
                                       D
                  Q1     Q2

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What is Monopoly? Market Power and Price Discrimination

  • 1.
  • 2. What is Monopoly?  It is a market system in which one firm makes up the whole market. Pure monopoly = single firm produces a commodity or service for which there is no close substitute (no other firms producing the same product/s varying only in minor ways from that of the monopolist)
  • 4.
  • 5.
  • 6. DEMAND CURVE Price Quantity TR MR TC MC AC PROFIT Cost 80 - - - 60 - - (60) 70 1 70 70 80 20 80 (10) 60 2 120 50 90 10 45 30 55 2.5 137.5 35 100 20 40 37.5 0 50 3 150 25 120 40 40 30 40 4 160 10 200 80 50 (40) 30 5 150 (10) 350 150 70 (200)
  • 7.  Marginal revenue is less than market price  For products with large fixed cost, marginal cost is lower than the average cost and vice versa  industry demand curve is negatively slope
  • 8.
  • 9. Short Run Equilibrium 1. At what point would I be losing? 2. At what point would I break - even? 3. At what point would I maximize profit?
  • 10. Rules for Monopoly MR > MC = monopolist earns profit by increasing output MR < MC = monopolist earns by decreasing output MC = MR = monopolist is maximizing profit
  • 11. Short run Profit Minimization : Total Curves 400 300 200 100 0 -100 -200 Total Profit Total Cost Total Revenue
  • 12. Short run Profit Minimization Per Unit Curves 160 140 MR 120 Demand of Price 100 AC MC 80 60 40 20 0 -20
  • 13. Short run Loss minimization: Per unit curves
  • 14.
  • 15. Less Than the Most Efficient Size of the Plant  the monopolist market is limited that the marginal revenue curve cuts the long run average cost curve (LAC)
  • 16.
  • 17. B. Most Efficient Size of the Plant monopolist market and cost curves are such that the marginal revenue curve hits the minimum point of the long run average curve (LAC)
  • 18.
  • 19.
  • 20.
  • 21. What is price discrimination?  The practice of charging different prices for essentially the same good or service Why discriminate price? 1. Monopolist can keep the markets apart 2. For it to be effective and profitable
  • 22. Conditions Necessary for Price Discrimination  The firm must have some degree of monopoly power — it must be a price setter.  the market must be capable of being fairly easily segmented—separated so that customers with different elasticities of demand can be identified and treated differently.  The various market segments must be isolated in some way from one another to prevent customers who are offered a lower price from selling to customers who are charged a higher price.
  • 23. Examples of Price Discrimination  Senior citizens and students are often offered discount fares on city buses and trains.  Children receive discount prices for movie theater tickets and entrance fees at zoos and theme parks.  Faculty and staff at colleges and universities might receive discounts at the campus bookstore/cafeteria.  Physicians might charge wealthy patients more than poor ones.
  • 24. Types of Price Discrimination  First Degree  price varies by customer's willingness or ability to pay
  • 25.  Second Degree  price varies according to quantity sold
  • 26.  Third Degree  price varies by attributes such as location or by customer segment, or in the most extreme case, by the individual customer's identity; where the attribute in question is used as a proxy for ability/willingness to pay.
  • 27.
  • 28. How Price Discrimination Affects Output? How many manuscript should Carla edit? Student Reservation Price A $40 B 38 C 36 D 34 E 32 F 30 G 28 H 26
  • 29. Students Reservation Total Revenue Marginal Price Revenue A $40 40 40 B 38 76 36 C 36 108 32 D 34 136 28 E 32 160 24 F 30 180 20 G 28 196 16 H 26 208 12
  • 30. If Carla can price – discriminate, how many papers should she edit? Student Reservation Price A $40 B 38 C 36 D 34 E 32 F 30 G 28 H 26
  • 31. Perfectly discriminating monopolist  a firm that charges each buyer exactly his or her reservation price  Hurdle Method of Discriminating  the practice by which seller offers a discount to all buyers who overcome some obstacle  Perfect Hurdle  a threshold that completely segregates buyers
  • 32. Price Discrimination with Perfect Hurdle Students Reservation Total Revenue Marginal Price Revenue List Price Submarket A $40 40 40 B 38 76 36 C 36 108 32 Discount Price Submarket D 34 34 34 E 32 64 30 F 30 90 26 G 28 112 22 H 26 130 18
  • 33. Evaluation Total Total Profit Economic Revenue Opportunity Profit Cost Without Price 4 (34) = 136 3 (29) = 87 108 108 – 87 = Discrimination 21 With Price 40+38++36 6 (29) = 174 210 210 – 174 = Discrimination +34+32+30 136 =210 With Perfect 3(36) +2(32) 5(29) = 145 172 172-145=27 Hurdle = 172
  • 34.
  • 35. ADVANTAGES TO THE FIRM  Enables producers to gain a higher level of revenue  Enables producers to produce more and gain from economies of scale.  Profits gained in inelastic market segment can be used to drive away competition in more elastic market segment
  • 36. ADVANTAGES TO THE CONSUMERS  Poorer consumers may be able to consume products.  Allows people to purchase a product at a lower price than they would have had to pay if the producer had not been able to secure higher prices from others.  Increased output provides opportunity for more consumers to use the product.  Economies of scale: If total output increases significantly, this may result in lower average cost and thus lower prices for consumers.
  • 37. DISADVANTAGES OF PRICE DISCRIMINATION  Any consumer surplus that existed before the price discrimination will be lost.  Some consumers will pay more than the price that would have been charged in a single, non discriminated market.  If a firm succeeds in driving rival firms out from the market, it can use its increased monopoly power to increase prices and exploit the consumers.
  • 38.
  • 39. Regulation of Monopoly by Price control MC P1 AC P2 C2 C1 MR D Q1 Q2
  • 40. Monopolistic Output Restriction SMC P1 SAC P2 MR D Q1 Q2