As one of the Product Discovery facilitators at D·Labs I came across some mind-blowing revelations while testing product prototypes in real world. From leaking caps on whiskey tasting packs to printout reports being unreadable by chemical company technician in the lab. My aim is to demonstrate the power of simple ways to test parts of complex products in order to make them more relevant. Lots of picutes, a few words. Hopefully some laughs.

1. Lessons learned from
testing prototypes in
real life
Tilen Travnik, Dlabs
@tilentravnik

2. A short story about people
wearing special clothing ... and
prototypes.

3. &

4. &

6. A prototype is an early sample,
model or release of a product
built to test a concept or
process or to act as a thing to be
replicated or learned from.
Wikipedia
Or for your boss:
“A way for us to save lots of money by
doing stuff with paper first.
Sign here Bob!”

7. Case 1

9. Case 2

12. Typical web/mobile product development phases
Ideas
User
Stories
Wireframes Prototypes Products
Fre “Free € € €€€€€€
Damn
Users :|

13. Levels of Prototype
• Paper & ink (cards, fipcharts,
whiteboards)
• Digital (PPTs,Appcooker, Popapp,
Axure ...)
• Technologycal (HTML or other)
• Physical (3D printing, handcrafting ...)
• Mental :)

14. Types of feedback
•Hypotesis validation
•Pricing/framing
•Weaknesess, defects
•New ideas
•...

15. Extracting data
•User testing (video, observers,
listening)
•Analytics
•Inspection after use
•Telemetry

16. That’s nice.

17. But where are the
freaking lessons?

18. Be creative.
Use stuff laying
around.

20. Make it look
intentional.
White box, white lables.

21. Test the whole
product cycle.
Manufacturing, shipping, on the
shelf, usage ...

22. Test in real
enviroment.
Noise, gloves ...

23. Use real numbers and
vocabulary.
An incorrect sum can distract the
user. NO Lorem Ipsum!

24. Thanks!