7. • WE TALK ABOUT OTHER PEOPLE, NOT
JUST OURSELVES
• WE TALK ABOUT WHAT’S HAPPENING
IN OUR COMMUNITY
• WE GO OUT INTO OUR COMMUNITY
• WE GIVE OUR FANS BACKSTAGE
PASSES
ENGAGING OUR BASE
8. • WE GET PERSONAL
• WE MIND OUR MANNERS
• WE LIKE BASKETBALL, CATS, PBR,
AND TATTOOS
• OUR COMMUNITY DOES, TOO
• EVERYBODY LOVES BOOKS &
READING
ENGAGING OUR BASE