Business Process Management technology has a crucial role to play in organisations as they seek to use digital technologies to transform... but existing approaches to packaging and delivering these technologies need fixing.

1. Schrödinger’s BPM revisited
Remixing BPM for the digital age
bpmNEXT, April 19th 2016, Santa Barbara CA
Neil Ward-Dutton
Founder, Research Director

2. © MWD Advisors www.mwdadvisors.com 2
Five points in the next 30 minutes
§ How CXO conversations are changing
§ The two faces of digital transformation
§ New frontiers for the co-ordination of work and
resources
§ Is Slack your new UI?
§ Digital work platforms are more important than ever

3. © MWD Advisors www.mwdadvisors.com 3
Changing CXO narratives across industries
“We need
‘test-and-learn’
platforms”
“We need
bridging
strategies and
platforms to
harden
innovations”“Fail fast, scale
fast”
“We’re
carving out
budgets with
different
spending
parameters”
“Bimodal is
useless”
“We can’t
accept
business-as-
usual”
Retail, utilities, travel/transport, CPG, insurance,…

4. © MWD Advisors www.mwdadvisors.com 4
Digital business is about more than Uber, Airbnb
Employee
engagement
External
engagement
/ experiences
Operations
Products,
Platforms,
Networks
ExternalInternal
People, Knowledge
Processes, Things
The power
of Digital:
more
efficient
co-ordination
of resources

5. © MWD Advisors www.mwdadvisors.com 5
Digital business is about more than Uber, Airbnb
Boundaries
quickly
become
blurred…
everything is
connected
Employee
engagement
External
engagement
/ experiences
Operations
Products,
Platforms,
Networks
ExternalInternal
People, Knowledge
Processes, Things
Strategy
leader
CMO
Comms
/HR
leader
COO

6. © MWD Advisors www.mwdadvisors.com 6
Smart, connected things bring us full-circle in digital transformation
People, transactions
DigitalPhysical
Products, behaviours
Digital representations of physical experiences (e.g.
shopping, reading newspapers)
Physical representations of digital experiences (e.g.
monitoring/optimising, personalising, upgrading)

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The two faces of digital transformation
Instrumentation
of products,
services,
processes
Agility of
services,
processes,
business models
Internet of
infrastructure,
products
Internet of
personal devices
Internet of
conversations
Internet of
applications,
platforms

8. Enterprise
core
Service
centres
Partner A
Partner B
Supplier X
Supplier Y
Weaving the digital thread
Enterprises and value chains
have been engineered to be
dispersed, flexible
Experiences
integrated across
venues, platforms,
channels, …
© MWD Advisors www.mwdadvisors.com 8

9. © MWD Advisors www.mwdadvisors.com 9
Established thinking about strategy is being questioned
§ Traditional view:
these are ALTERNATIVE
corporate strategies,
foundations for
competition
§ Digital transformation
INTEGRATES them
Source: The Discipline of Market Leaders, Tracey and Wiersema, 1995
Product
leadership
Customer
intimacy
Operational
excellence

10. © MWD Advisors www.mwdadvisors.com 10
New frontiers for the co-ordination of work and resources
§ System-recommended
decisions, tasks and
processes
§ Open collaboration on
tasks and processes
§ Digital fieldwork
§ Bringing customers into
processes
§ […]
Who?
When?Why?
How?
What?
Where?

11. The corporate knowledge conundrum
Meanwhile…
§ “Industries with 100% or more
average annual turnover
include most of retailing, food
services, trucking and call
centres”
§ …Now account for nearly 25%
of US workforce
© MWD Advisors www.mwdadvisors.com 11

12. Meeting modern customers’ expectations – difficult under any
circumstances
Enterprises and value chains
have been engineered to be
dispersed, flexible
Experiences
integrated across
venues, platforms,
channels, …
© MWD Advisors www.mwdadvisors.com 12

13. © MWD Advisors www.mwdadvisors.com 13
Imperatives for (digital) work environments
Agility
Measurability
Openness Collaboration
Augmentation

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Time to remix?

15. © MWD Advisors www.mwdadvisors.com 15
Is Slack your new UI?

16. © MWD Advisors www.mwdadvisors.com 16
Digital technologies drive the new Digital Work Platform
New
expectations
of ubiquity
New ways of
participating
in work
New
opportunities
for agility
Newopportunitiesfor
automation,augmentation
Knowledge
Content, Documents, Records, Data, Policies,
Rules
Co-ordination
Communications – Discussions – Tasks – Projects –
Cases – Procedures – Transactions
Access
Mobile, Open Web, Open APIs
Interactions and relationships
Social connections, sharing
Intelligence
Recommendations,
Decisions
Delivery
Cloud platforms

17. Neil Ward-Dutton, Founder and Research Director
@neilwd
neilwd@mwdadavisors.com
Are you remixing?
Agents/assistants/bots
App-process decoupling
Zero cost startup Visual integration
Just enough process
Open participation
Knowledge in the work
…