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What is UX design?
A behind the scenes tour

Neil Turner
Dec 2012
“Most people make the
mistake of thinking design
is what it looks like. It’s not
just what it looks like and
feels like. Design is how it
works.”

Steve Jobs
"What makes people
passionate, pure and
simple, is great
experiences. If they have
great experience with
your product (and) they
have great experiences
with your service, they’re
going to be passionate
about your brand."

Jesse James Garrett
The
finished
design…
is
just
the
tip of
the
iceberg!
The 7
ages of
man

a web
page
1. The idea
The sweet spot…

X

U

Business needs

Customer needs
2. The concept
Storyboards
Sitemaps
3. The sketch
Page sketches
Getting
feedback
Survival
of the
fittest
4. The wireframe
Wireframes
Nearly
there…

Testing the design
5. The visual mock up
Visuals
Style guide
6. The prototype
More usability
testing
Nearly
there…
7. The live page
Web pages
Tracking
performance
Version

A

Testing
different
versions

Version

B
Version A

Version B
Optimising
the design
Version

A

Testing
different
versions

“Will you guys
stop following
me…”
Version

B

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What is ux design? A behind the scenes tour

Hinweis der Redaktion

  1. - What the heck is UX design?- What does a UX designer do