What defines user experiences, why designing to improve experiences is important, and how to get started. Presented at Untangle the Web October 2014, at Google Campus.
13. Great experiences
breed customer loyalty
slideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation/107
14. Second
quartile
Third
quartile
Fourth
quartile
First
quartile
Likelihood to consider
another purchase from
provider compared to
industry average
Reluctance to switch
business away from
provider compared to
industry average
6.0%
2.1%
-3.0%
-8.9%
6.8%
1.1%
-4.0%
-11.2%
North American Technographics customer experience online survey Q3 2007
15. Focus on the user and
all else will follow.â
â
google.com/about/company/philosophy
22. Human comp interaction 30%
Info or library systems 5%
Interaction design 8%
Ergonomics 3%
Visual design 13%
Computer science 13%
Media studies 5%
Social sciences 7%
Arts 2%
Other sciences 5%
Psychology 6%
Human factors eng 2%
Business admin 1%
Engineering 1%
UXPA UK Salary Survey 2013