The overall concept was that the hotel had a consciousness and had an ongoing dialogue with its guests. Notices, signs for guests, bar menus, doors, takeaway packaging - everything shared the same tone of voice.
2. What do the words ‘eco-friendly hotel’
evoke?
Collective decisions about how much toilet
tissue you can use in damp rooms reeking of
dope?
A vast white Asian paradise built in the
rainforest by indentured labour?
3.
4. The Dutch founders of Conscious Hotels wanted to
establish a new chain of luxury eco-hotels that were
green and hip but also fun.
Those three adjectives rarely hang out together.
They’re not even Facebook friends.
5.
6. The tone of voice had to establish the Hotels’ authentic
green credentials.
But in an engaging way.
Making being kind to the planet playful.