This is the brochure of the Indian Ocean/ South Asia Mobile Payments and Banking Summit to be held in Ramada Colombo, Sri Lanka on January 31 to February 1, 2012

1. Mobile Payments
& Banking
Indian Ocean/South Asia
Our Distinguished Panel
of Speakers Includes
31 January – 1 February 2012 • Ramada Colombo
Colombo, Sri Lanka Anusha Palpita
Director General
Telecommunications Regulatory
Commission of Sri Lanka (confirming)
Summit Highlights: Rajan S. Mathews
Director General
• Determine strategies to drive mobile payments and develop mobile Cellular Operators Association of India
financial services
Muhammad Talib Dogar
• Accelerate mobile banking adoption Director General (Services)
Pakistan Telecommunication Authority
• Evolving regulations – what are the perspectives of central banks &
telecom regulators Dasgupta Asim Kumar
Executive Director
• Assess the potential of the commercial deployment of mobile money Bangladesh Bank
in Sri Lanka, India, Pakistan, Bangladesh & Nepal
Bishwaroop Ghosh
Head – Strategic Alliances & e-Paymentds
• Structuring optimum business models to improve the lives of
TimesofMoney
unbanked and optimizing mobile money services in rural areas
Fariq Cader
• Critical elements in a mobile-led banking model for emerging markets Senior General Manager of Group
Finance and Operations
• Mechanisms to enable mobile money transfer across borders Dialog Axiata Telecom
• Designing and building sustainable business models for banks, Fawad Abdul Kader
merchants and telecom operators Unit Head Mobile Payments
MCB Bank
• Leveraging on agricultural VAS to boost mobile payments in South Asia
Debbie Watkins
• Insights into consumer behavior to realise the full potential of mobile Project Manager, bKash Mobile Money
financial solutions ShoreBank International
• Moving beyond branchless banking and exploring alternative Sandeep Indurkar
delivery channels Head Mobile Payments - Internet
Banking & Mobile Banking Group
• Expanding mobile money business into new markets and opening up ICICI Bank
new revenue streams
Mahesh Amarasiri
• Revealing opportunities for corporate mobile money services Senior Manager - Business Planning
& Analysis
Etisalat Lanka
• What are the experiences of successful mobile carriers in ensuring the
sustainability of mobile payments revenues
Ajith Salgado
Head of IT
Sampath Bank PLC
Naveed Ahmed Choudhury
Owned & produced by Associate Sponsor Supporting Organizations Head of Data Innovation & Applications
CityCell
Bhavin Satikunvar
AVP - Internet Banking & Mobile Banking
Dhanlaxmi Bank
Sazzid Shaikh
Manager - Mobile Banking
ICICI Bank
A MUST ATTEND FOR ANYONE INVOLVED IN THE MOBILE PAYMENTS INDUSTRY
Register before 30 November 2011 to save $200
Email: neil.reyes@magenta-global.com.sg Call +65 6391 2562

2. Mobile Payments
& Banking Assess & Harness into
Indian Ocean/South Asia South Asia/ India Ocean’s
Rich Profit Potential
WHY NOW? mobile ticketing, microfinance & microinsurance, innovative
Mobile penetration rates vary in the South Asia / Indian Ocean business models for banks and network operators, financial
region, starting from 39.6% in Bangladesh, 64.8% in Pakistan, inclusion of unbanked, emergence of mobile payment on
71.6% in India and reaching 86.6% in Sri Lanka. Adding large smart phones, m-commerce developments, various payment
rural population & the comparatively low banking penetration platforms to enhance value added services & NFC trials and
rate across the countries, this region represents a strong applications for merchants in the Indian Ocean and Indian
emerging market. Are you ready to tap into this changing Subcontinent region.
lucrative landscape?
The Summit is set to create and explore new opportunities,
Indian Ocean / South Asia Mobile Payments & Banking venture further into existing and new markets, strengthen
Summit 2012 tackles the unique prospects in the emerging existing relationships and build new ties, and meeting and
economies of Sri Lanka, India, Pakistan, Bangladesh, Nepal & connecting with major industry players. Attracting a panel
the island economies of Seychelles, Maldives and Mauritius. of regulators, mobile operators, financial institutions and
Topics to be discussed at the Summit include the growth and practitioners from the region, the Summit participants will
development of mobile money transfers, evolving regulations, discuss and debate on the pressing issues and assess the
deployment of mobile banking, money remittance, e-wallets, future of mobile payments and banking industry.
WHO SHOULD ATTEND:
Associate Sponsor
Mobile Network Operators / Mobile Platforms • Financial Institutions
Credit Card Companies • Merchants • Technology Providers • Service Providers
Semiconductor Manufacturers / Microcontrollers • Smart Card / Chip Card Providers
System Integrators • mWallet Developers • Money Transfer Network Providers
Handset Manufacturers • Regulators • Banking and Technology Lawyers
Consulting Firms • Payment Processors • Industry Associations.
TimesofMoney is part of the illustrious
Times Group, a leading digital payments
CEOs, Chief Technology Officers, VPs, Directors and Managers in:
specialist serving a wide-range of retail &
Mobile & Micro Payments • Banking Development Strategy Departments institutional clients across the globe.
Remittance Departments • IT Departments • Emerging Payments
Remote Payments • M-Commerce • E-Commerce • E-Finance • Business Development
Its offerings include cross-border online
Market Development • Cards • Card Services • New Payment Channels money transfers, customized NRI
services, payment gateways & co-branded
Delivery Channels • Treasury • Finance • Text to Pay Service
cards. With a large transacting retail base
Mergers & Acquisitions • Authentication & Securities. & a host of reputed institutional partners,
TimesofMoney has emerged as the leader
in digital payment solutions globally.
SPONSORSHIP & SHOWCASE Over the past decade, it has built a
OPPORTUNITIES strong and loyal customer base providing
convenience, connectivity and flexibility
across a global platform.
As the premier Summit, this is where relationships are formed, projects are
discussed and deals are initiated! Sponsoring this Summit, or even utilizing your Its brands include Remit2India,
marketing plans as a sponsor or an exhibitor, is a cost-effective way of raising Remit2Home, Window2India, DirecPay
your company’s profile and creating greater awareness of your brand. Promote and Times Card. TimesofMoney also
new and existing product and services in a high profile way amongst a select provides white-label remittance solutions
to banks under Managed Services.
group of other sponsors. Reinforce your company’s activities and commitment
to the industry with our tailor made packages. All lead sponsors will also be More details are available on the corporate
allocated prominent time slots for addressing the delegations. website www.timesofmoney.com.
Media Partners
To find out more about Sponsorship & Showcase Opportunities, email marketing2@magenta-global.com.sg TODAY!
For Sponsorship and Exhibition Opportunities, email neil.reyes@magenta-global.com.sg

3. DAY ONE, 31 JANUARY 2012
Define your Mobile Payment Strategies
8.00 Registration 12.30 Remittances in a BOX
• In a Nutshell - Global Remittances market overview
9.00 Welcome Remarks from Magenta Global • The Jack in the Box - Containing details on
online remittances
9.05 Chairman’s Opening Remarks • The Global Desi - Cross border money transfers –
The Indian context
9.10 Keynote Speech: Providing a Friendly Regulatory • The Out of Box Idea - TimesofMoney Managed
Environment for Electronic, Web and Mobile Services offering - Building the category
Payments in Sri Lanka Bishwaroop Ghosh
• How frameworks are created for prepaid, e-money Head - Strategic Alliances & e-Payments
and stored value transactions TimesofMoney
• Increasing security and minimizing fraud
13.00 Networking Luncheon
• Defining the role of mobile operators and banks
Anusha Palpita 14.00 Mobile payments and immobile regulators
Director General • Is Sri Lanka tailor-made for mobile payments?
Telecommunications Regulatory Commission of • What prevents m-payments services supply
Sri Lanka (confirming) meeting the demand?
• Few electronic payments innovations and why they
9.45 Mobile Payments Developments in Sri Lanka never took off
R B Weerasinghe • How to remove regulatory barriers
Director, Payments and Settlements Chanuka Wattegama
Central Bank of Sri Lanka (confirming) Independent Researcher in Telecom Policy
Sri Lanka
10.30 Morning Refreshments
14.30 Outlook on South Asian Mobile Money Market
11.00 Mobile Payments Market in India (Panel Discussion)
• What drives the expansion? What are the emerging • What are the drivers and obstacles for mobile
technologies and latest innovations? payments in South Asia?
• Types of purchases: merchandise, digital products, • Where are the growth opportunities?
ticketing, mobile money transfers, bill payments, • How to reach the unbanked?
and pre-paid top-ups • Which services will draw in the unbanked?
• Challenges in overcoming regulatory barriers to • How to allay customer fears & accelerate uptake?
mobile money • What is the right channel for your business?
• Where is the market heading? • What partnerships work best?
Rajan S. Mathews Invited Speakers of the Summit
Director General
15.00 Reviewing the initiatives for the domestic card
Cellular Operators Association of India
network in India
M Balakrishnan
11.30 Outlook of the Market in Pakistan Chief Operating Officer
• Becoming a leader in reaching the unbanked through The National Payment Corporation of India
mobile solutions and soon surpassing the
Philippines, Brazil and Kenya 15.30 Afternoon Refreshments
• Exploring the benefits of mobile commerce
• Popularity of money transfer and utility payment 16.00 Assessing Sri Lanka’s Mobile Payment Market
services and the Future Development Trend
• Is mobile banking next in the pipeline? • Will the new guidelines kick-off the mobile payments?
Muhammad Talib Dogar • Emergence of third parties to run m-payment
solutions
Director General (Services) • Popularity of SMS-based services for bill payments,
Pakistan Telecommunication Authority transfer funds, balance inquiries, etc
• Case study of mobile payments in Public Transport
12.00 Banking Beyond Branches: How innovative (bus tickets)
approaches to alternative delivery channels are Fariq Cader
expanding access to the formal financial sector for Senior General Manager of Group Finance and
millions in South Asia Operations
• What is the business case for mobile banking, what Dialog Axiata Telecom
are the primary models?
• What is meant by “alternative delivery channels” 16.30 Focus on Mobile Money and Improving the Lives
as opposed to just “mobile banking”? of the Unbanked
• How can commercial banks and their partners both • Reaching
the unbanked through Telco-Bank
partnership
offer mobile banking and transaction services and • How to optimize the potential of the already
banked population
increase formal financial services access?
• Key Enablers for M-Commerce in Sri Lanka
• Moving beyond transactions, what are the key
Mahesh Amarasiri
challenges to reaching scale while offering a diverse Senior Manager-Business Planning & Analysis
set of products and services? Etisalat Lanka
Debbie Watkins
Project Manager, bKash Mobile Money 17.15 End of Day One
ShoreBank International
Register & Pay before 30 November 2011 to enjoy an Early Bird Fee Saving of USD200
Email: neil.reyes@magenta-global.com.sg Call +65 6391 2562

4. DAY TWO, 1 FEBRUARY 2012
Maximizing your Revenue Potential
9.00 Chairman’s Remarks 12.30 Agricultural VAS: Opportunities and Limitations for
Increasing mPayments
9.15 Building an Integrated Channel Strategy: Sriganesh Lokanathan
Challenges and Opportunities Senior Research Manager
• Defining objectives of Channel Integration LIRNEasia
• The key challenges of Integration
• Keeping the Customer at the Center: Aligning 13.00 Networking Luncheon
channels to customers
• The Delivery Model 14.00 Evaluating how profitable are current mobile
Advait Kurlekar money initiatives in South Asia regions
CEO (Panel Discussion)
Upohan Management Consultants • Gain up-to-date insight into how the South Asian
market is currently shaped
9.50 Driving Latest Mobile Payments Opportunities and • Understanding successful launches in India, Nepal,
Challenges in Bangladesh Bangladesh, the Maldives, Pakistan, Sri Lanka
• How the mobile money is driving the innovation at and Bhutan
the market? • Who is using mobile money and what are they
• Developing the infrastructure to reduce the using it for?
transactions costs for the poor Invited Speakers of the Summit
• Popularity of SMS-based bill payments and micro
credit transfers 14.30 Opportunities for Banks in the M-Commerce
• What lies ahead? Revolution
Dasgupta Asim Kumar • Developing an m-banking strategy
Executive Director • Examining all dimensions: payments, money
Bangladesh Bank transfer, retailing, credit
• Product innovation
10.30 Morning Refreshments • Working in partnership with carriers and retailers
• Banking regulation in M-Commerce
11.00 Driving the M-Commerce initiative: doing things Fawad Abdul Kader
‘right’ in post launch phase. Unit Head Mobile Payments
• Communication MCB Bank
• Brand building
• Partnership 15.00 Banking Approach Towards Mobile Payments
• Ensuring excellent customer experience in India
Naveed Ahmed Choudhury • Mobile Banking beyond alternate channels
Head of Data Innovation & Applications • ICICI Bank Mobile Payment Model
CityCell • Challenges
• Way forward.
11.30 Digital Payment Systems and Challenges for Sandeep Indurkar
Financial Inclusion Head Mobile Payments - Internet Banking &
Ajith Salgado Mobile Banking Group
Head of IT ICICI Bank
Sampath Bank PLC
15.30 Afternoon Refreshments
12.00 Engaging Banks in Development of
Mobile Payments 16.00 Mobile Banking Adoption
• Forming strategic partnerships to deliver next Bhavin Satikunvar
generation payment solutions AVP - Internet Banking & Mobile Banking
• Examining the business rationale for banks Dhanlaxmi Bank
• What opportunities are in the remittance and
government disbursement market? 16.30 Outlook on the Latest Mobile Payments
• How alliance formation enhances the merchant Implementation in Nepal
service proposition Pramod Parmar
• Can Banks deliver innovation in retail payments? Business Manager
Sazzid Shaikh Nepal Telecom
Manager - Mobile Banking
ICICI Bank 17.00 Chairman’s Closing Remarks and End of Summit
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Magenta Global Pte Ltd
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Mobile Payments
& Banking
Indian Ocean/South Asia
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