7. •Will you gain more exposure because you
use a larger company?
•Will the number of agents in a company
increase the chances your property will sell?
•Will bonuses sell your home?
Here is what we know about today’s BUYERS & SELLERS based on a recent PROFILE by the NATIONAL ASSOCIATION OF REALTORS:
88% of BUYERS purchased their home through a real estate agent or Broker- a share that has steadily increased from 69% in 2001
98% of BUYERS viewed real estate agents as a useful information source by those who used an agent while a searching for a home
9% of SELLERS sold their home without the assistance of a real estate agent (FSBO) and 44% knew the BUYER prior to home purchase
38% of SELLERS who used a real estate agent found their agents through a referral by friends or family, and 22% use an agent they worked with previously
70% of SELLERS only contacted one agent before selecting the one to assist in their home sale
The typical SELLER live in their home for 10 years. The median tenure has increased in recent years. In 2007, the typical tenure in a home was only 6 years.
Recent SELLERS typically sold their homes for 97% of the LISTING PRICE.
What REALLY sells your house? The three things which sell your house:
LOCATION – already determined
PRICE – is up to you….given some help from us!
PRESENTATION- this is where we EXCEL! With a unique team of in-house specialists in construction, staging, photography, and graphic design, we offer in-house services to prepare your home visually for SHOWTIME!
Staging is not decorating…. instead it is the act of depersonalizing…taking the home out of the house without leaving it sterile and uninviting. It is preparing and organizing the inside and outside of a home so that a potential buyer can imagine themselves living in the home. We provide this service in-house. (*Refer to Staging page in manual and brochure)
(**Click on lower left-hand corner box to play sample video while talking!)
In a survey by the National Association of REALTORS, 92% of BUYERS use the INTERNET in some way in their home search process and 50% of buyers use a MOBILE WEBSITE or APPLICATION in their home search.
This FIRST IMPRESSION of your home is always VISUAL. Professional photography becomes the difference maker in generating images to showcase your home. The before and after pics are the same listing….BEFORE is from a well-known company with some 350+ agents!
(**Click in box above the word `PRINT’ to start slideshow of sample flyers while you are talking!)
In-house photography and graphics produce an appealing visual impact in both web and print media.
Utilizing HDR photography/video and distinctive graphic design, we are able to promote our client’s property from the mainstream… an edge in today’s competitive market.
Our recently updated website is easy to navigate and provides access to all listed properties from all companies in the Wilmington MLS including New Hanover, Pender and Brunswick counties. The website also provides access to password-protected documents and information exclusive to our clients. (**Click on website home page shown here to access neighbourrealty.com)
Your ultimate goal is to sell your home for the most money, in the least amount of time, and without the headaches. We make every effort (both personally and as a company) to make the entire transaction a positive experience by:
1) Developing a marketing plan to attract the most potential Buyers
2) Determining if they are qualified Buyers
3) Utilizing expert negotiation skills and closely managing the different phases of your transaction .
The majority of our listings sell within 3% LP/SP!
Debunking the assumption that a larger company will be more successful at selling your house - we will show you the advantages of retaining our services. (*Refer to TESTIMONIALS in book)
Client testimonials will attest to our success in marketing, negotiating , and selling your home through our team approach as well as personalized attention and follow-up…we jump through hoops!
Some people will say a larger agency can actually be a detriment…whether it surfaces in the lack of attention to the details of marketing your home or you feel like you are going through their customer service conveyer belt.
In the end- YOU and YOUR LISTING become a LITTLE FISH IN A BIG POND.
ANSWERS:
MORE EXPOSURE WITH A LARGER COMPANY? Since @ 92% of buyers find their home online- all companies submit properties to the same web-driven system….this levels the playing field!
WILL THE NUMBER OF AGENTS IN A COMPANY OR BONUSES INCREASE YOUR CHANCES? If this was true, the larger companies should have a higher success rate of selling their listings…..their success rate of in-house listings sold is 50-60%.....Neighbour Realty is @ 85%!
When you want a fine dining experience…wouldn’t you choose a smaller, locally owned establishment over a chain? Use the same logic when choosing your real estate company!
Our company uses the BEST INGREDIENTS to cater to a more personalized and innovative approach:
1)CLOSE-KNIT CULTURE (teamwork and direct lines of communication),
2)CAPABILITIES (In addition to personal expertise of your NR Broker, we have a talented pool of professionals including in-house specialists in marketing, interior and graphic design, photography, construction and banking.
3) CUSTOMER SERVICE -We’re always taking the ‘extra step’ to distinguish ourselves…and as you can see above- sometimes we go to extremes!!!
Vie Construction- in addition to acting as Broker-in-Charge of NR, Glenn is owner and General Contractor of Vie. 20+years of experience and knowledge of local housing industry, offers clients and brokers valuable consultation; as well as, repair, maintenance and construction services
2) In-house specialists and pre-approved professionals needed throughout your transaction (lawyers, mortgage lenders,etc.)
3) Exclusive concierge service – comprehensive services to accommodate your needs from list to sell - moving, storage, cleaning, maintenance, etc.
The mission of the Good Shepherd Center is to feed the hungry, shelter the homeless, and foster transition to housing. Their Night Shelter provides 118 emergency beds for the homeless year-round. By year’s end, some 150 homeless men, women & children will return to housing & independence in the community. Like a GOOD NEIGHBOUR, we are actively engaged in helping the community in which we work. Other COMMUNITY INVOLVEMENT- Grooves in the Grove Fall Concert Series to benefit Poplar Grove Plantation, Toys for Tots, Pender Endangered Animal Rescue (P.E.A.R.) , Willie Stargell Foundation, and others…see website.
