2. HAIR CARE LANDSCAPE IN INDIA
Hair Oils:
Parachute,
Hair & Care,
Bajaj Almond
Drops etc.
Hair
Shampoo:
Pantene,
Clinic plus,
Dove, Head n
Shoulders
Hair
Conditioner:
Leave on and
Normal
Hair
Colorants:
L'Oreal
Paris,
Garnier
Naturals
Hair Styling
Products:
Perms,
Serums,
masks etc.
3. Category % market
share
Penetration
Hair oils 53% 90%
Shampoo 30% 60%
Hair color 15% 35%
MAJOR PLAYERS:
DOMESTIC: Marico, Dabur, Bajaj, Emami, Hindustan Unilever Limited (HUL), Procter &
Gamble (P&G), Godrej Consumer Products Limited.
MULTINATIONAL PLAYERS: L’Oreal, Schwarzkopf and Wella.
HAIR CARE SECTOR: INDIA – 2013-14
4. FUTURE TRENDS AND GROWTH DRIVERS
• Hair care is expected to have a value CAGR of 5% ,prices to reach INR169.2billion
by 2018
• Colorants continues to record the fastest current value growth of 25% in 2013
• Emerging Gender specific products are creating an underpenetrated market
GROWTH DRIVERS:
• Product innovation: More product offering
• Emerging men's grooming sector
• Increasing pollution
• Increasing concern of consumers about their appearance
• Increasing demand for natural and organic hair shampoos
• Rapid urbanization and increasing disposable income
Companies %Market share
HUL 46%
P&G 24%
DABUR 11%
ITC 6%
OTHERS 8%
5. PARENT ORGANIZATION AND ITS BRAND PORTFOLIO:
HINDUSTAN UNILEVER LIMITED
CONCERN PARENT BRAND
DOVE BAR & SKIN
CLEANSING
DOVE HAIR CARE
RANGE
DOVE ANTI-
PERSPIRANT
DEODORANTS
DOVE LOTIONS &
CREAMS
7. TOTAL SIZE OF SHAMPOO: The shampoo market in India is estimated to be Rs. 2,500-3,000
crore.
TYPES OF SHAMPOO: three kinds of shampoos cosmetic, herbal and anti dandruff, the
shampoo market in India has managed to tap users of the various segments according to
their requirements and preferences.
SHAMPOO BRANDS: The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and
Pantene. The company that leads the shampoo market in India is Hindustan Unilever
Limited.
Market share of Dove Shampoo: 4.3%
Growth Rate in Shampoo industry: 5.7% for 2018
