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1. Why should you invest in digital
marketing ?
Beingas an ambitious entrepreneur operatingany sizeand any kind of
business, you will obviously go to ensure your establishment stands outin
the marketplacefor a long term and to do so you need to adopt and exploit
the potential modern, cutting-edgetechnology
the best way is to dip your handsin the new digital era, is to create a digital
marketing strategy for your productor services to secure a sustainable
commercial future.
Why is digital marketing become so crucial in this day ?
Here are some Top stats that will convinceyour businessof the need to
invest into digital transformation channels:
Accordingto the experts, 80% of today’saudienceconsumption isvideo-
based. To connect with your target audienceyou have to providesome
engaging marketing contentthat are mostly video-based.
The vast majority of companies(around 76%)acrossthe globe are now on
the path to digital transformation. If you fail to embrace the digital age then
you could definitely fall behind the pack and risk becoming obsolete in the
long run.
By the end of the year 2020, 48% of all revenuewillbe influenced by
digital media. And no doubtto remain relevantand continueto expected
growth, the power of digital is a now a necessity.
Traditional marketingmethod has a very limited impact on consumers
with limited measuringtools, while the Digital mediatools offersyou to
analysediversefactors such as geographic location, demographics,
interests, etc., so you can addressthe right audienceat the right time you’re
interested in and Its Reach Is Practically Unlimited

2. Search Engine Advertising or PPC (pay per click) allows you to position
yourself near the top of the organic searches.
With search engine marketing, you can target people with a very
specific:
 Location
 Interest
 Demographic
 Profession
 Education level
 And more…..
Social media advertising allows you to narrow your target audience with
respectto their recent behaviour , interest or location. Some of the
widely used and popular social media channels are :
 Facebook
 LinkedIn
 YouTube
 WhatsApp
 Twitter
 TikTok
 Amazon Primeetc.