The presentation covers the basic concept of need, want and demand to understand marketing

1. Marketing Concepts
Need
Want
Demand

2. Need
• Basic Requirement
• Food, water, shelter, etc
• Example: You are HUNGRY you need FOOD

3. Want
• Direction given to need
• Example: You are hungry. Options available to
kill hunger are unlimited
vegetables Non Veg
Snacks Fruits

4. Demand
• Want backed with money to buy it
BUT YOU HAVE MONEY TO BUY ONE
BANANA ONLY
Demand created is of one banana