1. PROJECT REPORT
Néerazz Lee
BBA 1st YEAR
2013014042
CONSUMER BUYING BEHAVIOR &
SATISFACTION LEVEL OF TWO
WHEELER WITH REFERENCE TO BAJAJ
AUTO.

2. CONTENT
• History
• Introduction of the study
• Consumer behavior
• Analysis and interpretation
• Findings
• Suggestions

3. COMPANY’S PROFILE
• World’s third-largest and leading manufacturer of scooters and
motorcycles
• 1930: Bajaj auto is founded ( By Jamnalal Bajaj in Rajasthan )
• 1968: Rahul Bajaj becomes the Indian license ( Chairman )
• 2004: Manufactured Discover DTSi on Indian roads
• 2010: Bajaj auto launched a 135 cc pulsar
• 2011: Bajaj auto records its best year ever
• 2013: Successful to be established in every Heart of the People

4. INTRODUCTION TO THE STUDY
• To know the customer behavior and
satisfaction level for Bajaj auto
• From the study it was found that Bajaj auto
motorcycle is having good brand image in
the market
VISION
• Understanding the needs of customers and
offering them superior products and service
• Leveraging technology to service customers
quickly, efficiently and conveniently
• Providing an enabling environment to faster
growth and learning for employees

5. CONSUMER BEHAVIOR
• The main aim of marketing is to meet and satisfy
the targets of the customers needs and wants
• The field of consumer behavior studies how
individuals, groups and organization
select, buy, uses goods, service,ideas,or
experience to satisfy their needs and desires
understanding consumer behavior and knowing
customer are never simple.

6. Q1. WHICH BIKE DO YOU HAVE?
INTERPRETATION: - Out of the sample size of 90 customers, 15 customers are of hero
Honda, 55 are of Bajaj and 20 customers of other motorbikes are taken into
consideration.
ANALYSIS AND INTERPRETATION

7. YES 70
NO 11
CAN’T SAY 9
Q2. ARE YOU SATISFIED WITH THE PERFORMANCE OF THE
BIKE THAT YOU ARE CURRENTLY HAVING?
INTERPRETATION: - Out of the sample size of 90 customers, 70 customers says
that they are satisfied with the performance of their Bajaj bikes. On the other
hand 11 customers are not satisfied with the performance of the bikes that they
are having. While the remaining 9 customers are unable to say anything.

8. FINDINGS
• In current market scenario, respondents give maximum no. Of weight age to
the status symbol then after they consider price and quality of the product
respectively.
• The study shows that 55 respondents are already user of Bajaj motorcycle.
So Bajaj auto is popular automobile company in study region.
• The study shows that 32 respondents give more points to status symbol of
the product in the market.
• Out of the sample size of 90 customers, 70 customers says that they are
satisfied with the performance of their Bajaj bikes.
• The study shows that most of the respondents consumed the product by
focusing to the status and price of the product in the market.

9. SUGGESTIONS
1. Companies should give more emphasize on news paper as an
informative tool for giving the information about motorbike.
2. If company’s technical department will work in increasing the mileage and
stylish look of motorbike so more customer will attract.
3. The dealers must emphasis on good and healthy relationship with the
customers because customers are very much affected by their friends
and relatives who are using the motorbike.
4. Companies should continue its way of creating the brand name like
fulfilling the social responsibility.
5. Regular customer feedback should be there so company can know
regularly that, what customers want is.

10. Néerazz Lee
BBA 1st YEAR
2013014042