Why Marketing automation is the way forward.

1. Science of Drip Marketing
Neeraj Mishra, Co-Founder | Mcounts | neeraj@mcounts.com
Marketing Automation

2. Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles
(large ticket items or enterprise-level sales), or even in large marketplace with long
prospect list and Where a persistent follow-up can become a deterrent to closing the
sale. Drip Marketing methods offer the ability to remain top-of-mind, and even prompt
action, without jeopardizing the relationship!

3. Automated processes that send a set of messages or content to sales leads at the
right moment to move them through the sales cycle.
What is Drip Marketing?
Drip campaigns allow you to consistently “touch” leads with relevant information based on time
intervals, actions taken by prospects on your website, or other parameters, freeing up valuable
marketing and sales resources without neglecting your prospects
*Drip marketing, Automated email campaign, lifecycle emails, autoresponders and marketing
automation—the concept is the same

4. When brands nurture leads, they get 50% more
sale-ready customers; nurtured leads make 47%
larger purchases.

5. Drip Marketing - Types
Top of Mind Drips
Helps in keeping your leads engaged
with your Brand throughout the Sales
Process. Creates Brand Recall value
Promotional Drips
Helps in enticing prospective leads
with limited run promotions and
special pricing offers
Educational Drips
Provide Relevant product Information
to prospects and keep them ready for
sales.
Engagement Drips
To win back the interests of your colder
leads
Training Drips
For New users to move them to a
training program
Competitive Drips
Target your competitors customer with
the benefit to switching to your
product
Indicative ways in which Drip campaign can be used to nurture leads into sales

6. Around 67.45% of shopping carts are abandoned!
With an automated drip campaign, you can
re-engage those waivering customers and lead
them back to the "buy" button.
Source: Shopify

7. Drip Marketing - Benefits
Timely Information
Lead Nurturing
Automation
Drip Marketing nurtures early stage leads until they are sales ready.
Drip campaigns can provide your sales team with a continuous supply
of leads that are ready to close. Maximizing Marketing and Sales
effectiveness
Automate the most tedious part of sales process by allowing Drip
campaigns to educate and nurture your leads for you.
Spend Less time pitching your product and more time closing deals
Deliver the right information, exactly when your users need it. The
content delivered through Drip program is triggered by how a user i s
interacting with your brand and when they are in the sales cycle.

8. People who read your drip emails are far more
likely to click the links in them, with a 119%
increase in click rate from drip emails.
Source: Marketing Land

9. Drip Marketing - Best Practices
Engaging Content Development
and Storytelling
Technology Setup & Automation
Email Infrastructure Setup &
IP/Domain Reputation
Management
Analytics & Tools
Campaign Targeting
Essentials for successful execution of Drip Campaigns
Design for your Audience
Comprehensive
Testing
Deeper your Segmentation the more personalized
your messages can be
A compelling story and a fully automated
backend is in place, but if mails aren't landing in
your customers inbox the exercise is futile. Ensure
your Mailing engine is first class, IP and Domain
reputation are top notch
Engage your users, Story telling is an essential part
of Brand Building and engagement
Test your campaigns effectiveness and
continually evaluate which aspects are working
best.
Review Campaign Goals, KPI's and metrics like
Opens, Clickthroughs and bounces. Marketing
Automation tools also provide segmentation, CRM
integration etc. that make drip campaigns even
easier.
Identify or collaborate with the ideal platform or
Agency which can give you a seamless solution of
not just design, automation but can also manage
the Email infrastructure.
Make it easy for your audience to express their
preference regarding frequency of message, type
of content and how they would like to receive the
content.

10. Agency with a creative heart
and a technological backbone
@mcountsIndiasales@mcounts.com
+91-7799656664
+91-9986114420 www.mcounts.co
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