Operation and product line of TATA NANO concepts

1. PRESENTED BY-
Neeraj Joshi- 161430
Shubham Sharma-161448
Satyam Sahukar-161445

2. .
Introduction
 The Tata Nano was introduced at the 9th auto expo by Tata Motors in
New Delhi, India on Jan. 10, 2008.
 Tata Nano is made for medium class family it is Small, affordable
and great Stylish Car.
 The car itself is expected to boost the Indian Economy as well as
expand the Indian car market by 65%, according to rating agency
CRISIL

3. “I saw families ridding around on scooters with
kids standing up and mother carrying a baby
and sitting Pillion and decided to do something
about . It started as an quest for an
affordable transportation solutions.”
.
Idea Generation Of Nano

4. “Most admired by our customers,
employees, business partners and
shareholders for the experience and value they
enjoy from being with us.”
“To be passionate in anticipating
and providing the best vehicles and
experiences that excite our customers
globally.”

5. History
 Tata Motors Limited, formerly known as TELCO (TATA Engineering and
Locomotive Company), is a multinational corporation headquartered in
Mumbai, India. It is India's largest passenger automobile and
commercial vehicle manufacturing company. Part of the Tata Group,
and one of the world's largest manufacturers of commercial vehicles.
 The OICA ranked it as the world's 20th largest automaker, based on
figures for 2006.
 Tata Motors has its manufacturing base in Jamshedpur, Pantnagar,
Lucknow, Pune.

6.  Tata Motors was established in 1945, when the company began
manufacturing locomotives. The company manufactured its first
commercial vehicle in 1954 in collaboration with Daimler-Benz AG, which
ended in 1969.
 In March 2008, it finalised a deal with Ford Motor Company to acquire their
British Jaguar Land Rover (JLR) business, which also includes the Rover,
Daimler and Lanchester brand names.The purchase was completed on 2nd
June 2008.

7. Specification
• Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan
Micra and the Smart.
• Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres
high. Can seat four to five people
• Engine: A two cylinder 623 cc, 35 horsepower rear mounted, all
aluminium, multi-point fuel injection petrol engine can power the car to
top speeds of 105 kilometres per hour (65 miles per hour).
• Fuel Efficiency: 20 kilometres per litre, or 50 miles per gallon is claimed.
• Pollution: Exceeds Indian regulatory requirements and can meet strict
Euro IV emission standards. In terms of overall pollutants, Tata says the
car is better than two-wheelers manufactured in India currently

8. Specification….
• Safety: Car exceeds current regulatory requirements with a strong
passenger compartment, crumple zones, intrusion resistant doors, seat
belts, strong seats and anchorage.
• Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned
Suzuki Maruti stable whose base model sells for about 4,800 dollars --
nearly double the price of the Nano
• Nearest International Rival: China's Chery QQ which retails for
3,600 dollars.
• Market: India's car market is a huge draw because car penetration is
just seven per 1,000 people, compared to 550 per 1,000 in such
countries as Germany or 476 in France, according to the Society of
Indian Automobiles.

9. Petrol Engine
2 cylinder petrol all aluminium Engine
624 cc
Bosch multi-point fuel injection (mpfi)
Variants
Models Ex-showroom
prices
Nano Standard Rs 1,23,360
Nano Deluxe-Cx Rs 1,51,360
Nano luxury-Lx Rs 1,72,360
Diesel Engine
Jointly developed with Diesel Engine
specialist FEV
684 cc
Smallest Common Rail Turbocharged Diesel
engine
Engine Options – Petrol, Diesel, Hybrid, Electric, Compressed Air

10. Vehicle Summary
Body Type Hatchback
Seating Capacity 4
Transmission 4 Speed Manual
Suspension McPherson strut
& Independent
coil spring
Brakes Front Disk, Rear
Drum
Kerb Weight 580 Kgs
Fuel Tank 30 Litres
Ground Clearance 180 mm
Wheels 12 inch

11. location
Sanand Plant is a passenger vehicles manufacturing facility located
in Sanand, Gujarat, India, and manufactures the world's cheapest car, the Tata Nano;
and is owned and operated by Tata Motors , it is also their newest car manufacturing
facility.
Tata Motors’ plant for the Tata Nano at Sanand, located in the
Ahmedabad district of Gujarat. The capacity of the plant, to begin with, will be
250,000 cars per year to be achieved in phases, and with some balancing is
expandable up to 350,000 cars per year. Provision for further capacity expansion has
also been incorporated in this location.
Built in a record time of 14 months starting November 2008, the
integrated facility comprises Tata Motors’ own plant, spread over 725 acres, and an
adjacent vendor park, spread over 375 acres, to house key component manufacturers
for the Tata Nano.

12. The Strategy
• Tata divided the components into two types –
proprietary designs and Tata Motors design.
For proprietary design components. Tata went
with established suppliers such as Bosch
which supplies the engine management
system and has significantly contributed to the
future diesel engine.

13. The Strategy
• For components and systems designed in-
house, Tata Motors chose suppliers with
strong process capabilities who could give
valuable suggestions and improve on the
designs. Nearly everything has been sourced
locally and the Nano will have 97% local
content from day one. Tata’s suppliers were an
integral part of not only the design and
development process, but also purchasing.

14. What makes the TATA NANO so cheap!!!

15. Work Specializations
Passenger & Utility Vehicles:- Tata Sumo,Tata Safari,Tata Indica,
Tata Indigo, tata Marina,
Tata Winger,Tata Magic,
Tata Nano
Commercial Vehicles:- Tata Ace,Tata 407 Ex and Ex2,Tata 709 Ex,
Tata 809 Ex and Ex2, Tata 909 Ex and Ex2,
Tata 1109,Tata Starbus.

16. Concept Vehicles:- Aria Roadster, Aria Coupe, Tata Indiva,
Tata Xover, Tata Prima.
Military vehicles:- Tata LSV, Tata 2 Stretcher Ambulance,
Tata 407 Troop Carrier, Tata SD 1015 TC.

17. Plants
Jamshedpur:- Truck Factory, Engine Factory, Cab & Cowl
Factories.
Pune:- Production Engineering Division,
press tools, jigs, fixtures, gauges, metal pattern and special tools
Lucknow:- Manufacturing of Commercial Vehicles,modern Buses,
CNG & RE Buses.
Patnagar:- Manufacturing of mini-truck Ace and the passenger carrier Magic.
Sanand:- Manufacturing of Tata Nano.

18. Competition
• Maruti 800 : most affordable car in India until the
release of Nano
• Current major competitor : Maruti Alto
• Future competition : ULC cars from Hyundai, Maruti,
Habib Motors, Renault Nissan, Toyota and Ford
• Two wheeler segment – low price, fuel efficiency, easy
maneuverability, low maintenance cost compared to
Nano
• Consumer behavior – more value for money
slightly more cost, but better engine, safety
features and more space – Wagon R, Santro Xing,
Chevrolet Beat, Alto etc

19. AWARDS
The Tata Nano has been crowned as the Most
Trusted Brand in the hatchback category in ‘The
Brand Trust Report, India Study – 2015’. The
Nano has achieved this feat for the third year in
a row. ‘The Brand Trust Report, India Study
2015’ lists 1000 Most Trusted Brands of the
country.

20. Conclusion
• Tata Motors has been at the forefront of the Indian automobile
industry's anti-pollution efforts by introducing cleaner engines.
Therefore Tata Motors Limited is always committed to
understanding customer needs.
• The name of TATA itself says it all –
 Trust
 Acceptability
 Transparency
 Accountability