Free Project Report on Asian Paints Ltd submitted by MBA Students. Very helpful for reference for Management or Business School Students.

1. For free MBA Projects and More – www.management paradise.com
A PROJECT REPORT ON ASIAN PAINTS
LIMITED
Free Project by Management Paradise

2.  The Indian paint market is highly saturated with many paint companies
with varieties of product. Kansai Nerolac paints Ltd. Berger paints India Ltd.
ICI India Ltd. Shalimar Paint Ltd, Snowcem India Ltd are the main
competitors of Asian Paints. Among them Nerolac Paints have a very good
market share in the Industrial Paint segment.
 Asian Paints adopted some marketing objectives & strategies. Asian paint is
ready to achieve its corporate objective by taking care of the Customers,
Employees, Brand image, Dealer Vendor relationship & technology.
Company’s three divisions are not equally performing well. So it has
different objective & planning to gain the top most position in the Indian
paint market. Asian Paints has different marketing strategy for the urban as
well as the rural market in India.
Summary
For free MBA Projects and More – www.management paradise.com

3.  INTRODUCTION :
 Asian Paints Ltd. has a combined turnover of 630 million US dollars.
With its strong presence in the Indian subcontinent, south East Asia, Far
East, South pacific Caribbean, Africa & Europe. Along with Asian paints the
group consists of SCIB chemicals, Berger International & APCO coatings.
Together the group has 30 manufacturing unit globally.
 The company was incorporated in the year 1942 in India. Asian
paints have extensively computerized its operations in India using the
cutting edge solution provided by SAP & i2. It helped the company drive
benefits of faster market analysis for better decision making.
 The product portfolio of the Asian Paints group covers a large
spectrum of finish coasts & ancillary products in decorative paints, wood
finishes, automobile OEMs & refinishes, marine & Industrial coatings.
For free MBA Projects and More – www.management paradise.com

4. TABLE OF CONTENTS
 Description:
PROJECT ON MARKETING STRATEGY OF ASIAN PAINTS
Category analysis
Sales analysis
Share Price analysis
Competitor analysis
Customer analysis
Assumptions of planning
Corporate objective
Divisional objective
Marketing objectives
Programme objectives
Strategy alternatives
Competitor strategy
Positioning strategy
Customer segmentation and Targeting
Core strategy
For free MBA Projects and More – www.management paradise.com

5.  Other Free Reports:-
 Report on MARKETING MANAGEMENT-
http://www.managementparadise.com/AyeshaShaikh83/documents/2403
8/marketing-management/
 Report on Investment Banking-
http://www.managementparadise.com/priyashewakramani/documents/19
281/investment-banking/
 Report on RURAL Banking In India Project-
http://www.managementparadise.com/varun.trichal/documents/19295/ru
ral-banking-in-india-project/
Read this Full Report on-
http://www.managementparadise.com/sayed123/documents/18
847/project-on-marketing-strategy-of-asian-paints/
For free MBA Projects and More – www.management paradise.com

6. ManagementParadise.com is a free to join community started with a simple
vision to provide a quality platform for Management students. At MP
you can collaborate on project reports, share research, Find a plethora of
information through various modes like articles, blogs, videos, projects,
enriching you with lot of management knowledge, Check Institutes and
courses, Get recommendations and your connections help you land jobs
and close deals.
About Us:
For free MBA Projects and More – www.management paradise.com