About Mahindra

1. MAHINDRA &
MAHINDRA
SUNIL KUMAR.N

2. CONTENTS
 Introduction
 Group Overview
 Milestones
 Vision & Mission
 Business Strategies
Recent Ventures
Conclusion

3. INTRODUCTIO
N
Mahindra & Mahindra Limited (BSE: 500520) is part
of the Indian Industrial Conglomerate Mahindra Group
based in Mumbai.
 It is set up in 1945 in Ludhiana as Mahindra &
Mohammed by brothers K.C. Mahindra and J.C. Mahindra
along with Malik Ghulam Mohammed.
 The Mahindra brothers as the whole sole of the
company, its name was changed to Mahindra & Mahindra
in 1948.

4. J.C.MAHINDRA
K.C.MAHINDRA
G. MOHAMMAD
KESHUB MAHINDRA
ANAND MAHINDRA

5. Mahindra & Mahindra (M&M) was first known
for assembly under license of the iconic Willys
Jeep in India.
 At present, M&M is the leader in the utility
vehicle segment in India with its flagship UV
Scorpio.

6. It offers over 20 models including new generation
multi-utility vehicles like the Scorpio and the Bolero. It
formerly had a joint venture with Ford called Ford
India Private Limited to build passenger cars.
MAHINDRA COMPANY BRANCHES IN
 BRANCHES IN CHINA ,USA,UNITED KINGDOM

7. New Revolution

9. M&M is one of the leading tractor brands in the
world. It is also the largest manufacturer of tractors in
India with sustained market leadership of over 25
years.
 M&M has a 100% subsidiary, Mahindra USA,
which assembles products for the
American market

10. GROUP
OVERVIEW
Mahindra embarked on its journey in
1945 by assembling the Willys Jeep in
India and is now a US $7.1 billion
Indian multinational.
 It employs over 1,00,000 people
across the globe and enjoys a
leadership position in utility vehicles,
tractors and information technology

11. MILESTONES OF M&M
M&M established its business connections in the USA through
Mahindra Wallace.
It started steel trading on behalf of European suppliers
M&M was converted into a public limited company on June 15,
1955.
Machine Tools division was started.
Mahindra Engineering & Chemical Products Ltd. (MECP) was
formed.
M&M became the market leader in the Indian tractor segment-
1983
Mahindra British Telecom (MBT) was formed as a joint venture
with British Telecommunication plc (BT), UK-1986 .

13. VISION:
`“We don’t have a group-wide mission statement.
Our core purpose is what makes all of us want to
get up and come to work in the morning” -
Anand Mahindra
MISSION:
To create India's largest automobile and
automobile-related products distribution network by
providing dealers and customers with the largest
choice of unique world-class products and services.
VISION AND MISSION

14. Mahindra Navistar Automotive Ltd. (MNAL), the commercial
vehicle joint venture between Mahindra & Mahindra Ltd. (M&M)
and Navistar Inc. of USA, unveiled its 25 tonne and 31 tonne
trucks for the Indian market.
Mahindra & Mahindra Ltd announced the launch of the Maximo,
the world’s first mini-truck to be powered by a 2-cylinder CRDe
engine with DOHC technology and 4 valves per cylinder.
RECENT /CURRENT VENTURES

15. Dubai, UAE, June 17, 2010: Mahindra & Mahindra Ltd. along
with its subsidiary MOICML (Mahindra Overseas Investment
Company Mauritius Ltd.), Arabia Holdings and Ras Al-Khaimah
Transport Investments LLC have signed an agreement to create a
joint venture company in the Emirate of Ras Al Khaimah in the
UAE for armouring of vehicles.