feasibility report of interior designing firm

1. 1

2. PUNJAB COLLEGE OF COMMERCE
PRINCILPE OF MANGEMENT
SEMESTER 1
DEFENDERS SECTION A
Table of content Page No.
Executive summary 4
Company background 4,5
Mission statement 6
Vision statement 6
Description of business 6
Product/services 6,7,8
Target market 8
Business location 8
Business model 8,9
Company performance 9
Management and organization 9
SWOT analysis 9,10
Core competencies 10
Competitive advantage 10,11
Benchmarking 11
Market analysis 11,12
Competitor analysis 12,13
Marketing goals 13
Customer analysis 13,14
Marketing mix (4 p‟s) 14,15
Financial goals-objective-strategies 15
Financial data 16,17,18,19,20
Personal planning 21
Recruitment 21
Training 21
Management development 21
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3. Performance appraisal 21
Compensation and benefits 21
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4. EXECUTIVE SUMMARY
The name of the business is ‘‘The Inside Story’’. It is located in 341-A satellite town in
GRW and 64-A fateh garh town in SIALKOT, the phone number is 111-555-111. There are
five (5) partners in TIS, who equally contribute in capital 20, 00,000 each that makes
10,000,000. All members share equal profit or loss. TIS mission is to provide superior
customer service by open communication, including clients in every stage of designing
process.
TIS is specialized in flooring, lighting, fabrics & texture, colour/ wall-coverings, furniture.
The purpose of doing this business is that it will improve the life of others, and to develop the
concept of hiring an interior designer when designing or renovating homes. Its services
include on site consultation, project survey analysis, design concept, purchase delivery
installation. Its products includeflooring, lighting, fabrics & texture, colour/ wall-coverings,
furniture.
TIS have divided its customer into two categories: A & B. A includes the elite class and B
includes upper-middle class. It generates revenue by reaching the customers, differentiated
product and services. TIS will charge customer the price that is acceptable for both parties.
We will promote and advertise our products and services in such a way that it will catch the
attention of public and they have no other way but to purchase it. Our objective is not only to
provide better services but also to increase profit. For this purpose we will hire designers
from different countries to train our designers it will improve our outcome.
TIS strengths are based on building strong relationship with suppliers, client loyalty
development through good reputation. The key to success is based on providing outstanding
quality, treating all customers equally, communicating with clients through website and
personalized communication techniques.
The financial goals of TIS are to achieve minimum rate of return 20% in the first year. It is
expected that company will earn net profit of 806600 in the first week, and in first year
4,006,600
COMPANY BACKGROUND
The inside story is an interior designing firm. It is establish to provide interior designing
service to people who are status oriented and quality conscious. It has five (5) departments
Flooring, Fabrics & Texture, colour/wall-coverings, Lighting, and Furniture. ITS is the only
firm in the GRW and SIALKOT who is providing all of these services under one roof and
manufacturing all of its products by itself.
TIS has 5 partners who contribute equal amount to establish the business that is 20, 00,000
that makes 10,000,000. The partners equally share profit and loss. (1/5)
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5. The purpose of establishing TIS is that there is a need of interior designing firm in GRW and
SIALKOT. People were facing a lot of problems in designing their homes. They have to go to
different shops to select different items for their homes. TIShas solved this problem by
opening an interior designing firm that provide all the important products and services under
one roof.
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6. MISSION STATEMENT
THE INSIDE STORY is an interior designing service for discerning, quality conscious
clients that seek assistance in their design choice for their primary residence, vacation homes
and business.
TIS mission is to assure superior customer service by doing the following:
• Open communication with clients. The explanation of the „„pros and cons „of different
selection and design options are discussed in detail.
• Include the client in every stage of the design process.
• Exceed the customer‟s expectations for the project.
• Maintain continuing education of the latest development and innovations in the
interior design field.
The total experience is provided in a way to inform, inspire, and assist people through the
process of transforming their homes or business environment to become a unique and
personalized expression of themselves and add to their enjoyment of that interior space.
VISION STATEMENT
TIS will be the face of professional interior design in GRW& SIALKOT city. We will be a
resource for our member and people who seek the service of professional interior designs.
We will uphold our profession to the highest standards and support legal recognition for the
interior design profession in GRW.
DISCRIPTION OF BUSINESS
TIS is an interior design firm located at satellite town and fateh garh town, specialized in
flooring, lighting, furniture, colour/wall covering, fabrics and texture. The purpose of doing
this business is that our work improves the life of others and to develop the concept of hiring
an interior designer when designing a new home or renovating an existing home. Our
location is 341-A satellite town GRW and 64-A fateh garh town Sialkot. It is a partnership
form of business. It has five (5) partners. Each partner contribute equal amount of money to
start the business and share equal profit or loss.
SERVICE/PRODUCT
TIS aim to offer high services to meet the needs of any client.
• ON SITE CONSULTATION
Convenient consultations service for busy home owners are offered at home and
service. The consultation will include all necessary product samples for clients, thus
eliminating the trouble of visiting numerous stores for different product.
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7. • PROJECT SURVAY ANALYSIS
Each site is inspected for its layout function. In depth client interviews are conducted
to determine all necessary requirements of the project. This information is then
analysed for design concept and space planning.
• DESIGN CONCEPT
The design concept can bring with treasures piece of fabric or furniture, or simple a
blank page. This goal is to attain the „„look‟‟ and „„feel‟‟ a client‟s wants, from „„light
and airy‟‟ to „„rich and elegant‟‟ to „„comfortable and crazy‟‟. Each project develops
its own flavour from the unique selection of fabrics, furniture and finishes.
• FINISHES AND FURNISHING
There are many factors to consider when selecting furniture and finishes. TIS
guidance helps clients make the best selection for their needs creativity. It is also
applied in the selection process to create the designed look.
• PURCHASE, DELIVER, INSTALATION
Once final selection is made, TIS take all responsibility for coordinating the purchase,
deliver, installation of the entire project.
• PROJECT COORDINATION MANAGEMENT
Some projects require a certain sequence of installation for maximum results. TIS
coordinate all aspects of these projects to ensure smooth transition from each phase
until project completion.
• AFTER SALE SERVICE
We will guarantee the furniture, flooring, lighting for at least 2 years.
PRODUCT
 FURNITURE
TIS have its own workshop where all the furniture are made by the expert hired.
we have wide range of designs, styles of furniture with best quality that meet the
requirements of customers TIS also have section for child (from 2 to 12 years)
like beds, stylish sofas etc. .for boys superman ,spider man , ben ten and for girls
Barbie and other animated princess.
 FLOORING
We have a wide range of flooring the vinyl, tiles, rugs, hardwood, carpets,
laminate etc. All of these are made by the manufacturing department of TIS.
 LIGHTING
We have a wide range of lamps. Bulbs, hanging globes etc.
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8.  FABRICS AND TEXTURE
We have a wide range of fabrics and texture to meet the requirements of customer.
 COLOUR/ WALLCOVERINGS
A huge verity of wall coverings and colour schemes are available to meet the
requirements of discerning customers.
TARGET MARKET
TIS has a wide range of
Furniture
Flooring
Lighting
Fabrics & Texture
Colour/ wall-coverings
That full fill the needs of all customers. TIS has divided the customer into two categories:
 Category A
 Category B
Category A includes elite class and category B includes upper middle class. Both of these
categories include the people who can easily afford the product and services of TIS.
Industrial customers are also included in target market.
BUSINESS LOCATION
Our business location is 341-A satellite town GRW.
BUSINESS MODEL
Building a successful business is to learn what products and services your customer really
need and are willing to buy. Our concern is with both product and services.
• REACHING CUSTOMER
„„Build a better mouse trap and world will beat a path to your door‟‟. We will
reach our customers through broadcast media, prints adds, advertising and
promotional activities.
• DIFFERENTIATION PRODUCT AND SERVICE
As there is always competition in business world, our product and service will be
different on the base of innovation, new techniques, better quality service in order
to satisfy our customer
• PRICING
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9. One of the most important decision we have to make is how much we are going to
charge for our product and service from the customer. We will charge customer
the price that is acceptable for both parties.
• SELLING
Persuading customer to buy the product and service. We will promote and
advertise our product and service in such a way that they catch the attention of
public and they have no other way except to buy our product.
• DISTRIBUTION
It is different in different types of business and is different for different types of
product and service. We are providing at store and online sale of our product and
service.
• ACHIEVING CUSTOMER SATISFACTION
Profit and revenue is related to the customer satisfaction. If the customer is
satisfied the business will be at success. The ultimate success or failure of a
business depends on how much it helps customer to achieve their objective.
COMPANY PERFORMANCE
The inside story has good performance. Our objective is to maintain financial and strategic
position. Our company has a high expertise in interior design and provides good services to
client. Our objective is not only to provide better services butalso to increase the profit.
Human resources can be utilized properly with minimum cost. For this purpose we hire
designers from other countries who will train our designers. Due to this we get better
outcome. So the overall performance inside story can be enhanced.
MANAGEMENT AND ORGANIZATION
The management and organization of inside story is cooperative. The management teaches
the employees in the field of strategy, organization behavior, leadership, strategic formulation
and motivation. The management is concerned with achieving effective performance in
meeting the goes and objectives. In carrying out their responsibility the manager must utilize
human resources to achieve the goal. Manager expected to balance the demand in the external
environment. For this purpose we divide the management into department for better outcome.
The inside story deal with the furniture lighting wall covering, and flooring. First department
deal with furniture and lighting .department collect information about the furniture and
lighting and then purchased the raw material related with the furniture and lighting. The
second department deals with the wall covering and flooring. This department collects
information about these two. Supervisor supervises the activities of employees. He checks the
working of employees.
SOWT ANALYSIS
The following SOWT analysis captures the key strength and weakness and describe
opportunities and threats facing by the inside story interior.
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10.  STRENGHT
The proven ability established excellent personalized client services.
Strong relationship with supply that offer and respond to special requirements.
Good referrals relationship with architects, complimentary vendors and local
retailers.
Client loyalty developed through a good reputation.
 WEAKNESS
The owner is still climbing the retail experience learning curve.
Not established in a market where variety of interior design option exist.
Challenges of the seasonality of the business.
 OPPORTUNITIES
A significant portion of over target market is desperately looking for the
services interior design will offer.
Strategic alliance offering sources for referrals and joint marketing activities
to extend our reach.
Promising activity for new home construction activity.
Change in design trend can initiate home updating and there for generate
sales.
 THREATS
Continued price pressure due to competition or the weakening market
reducing contribution margins.
Dramatic change in design, including furniture lighting colors and style can
present challenges to keep paced with what is desired by what is expected to
be a leading edge clients based.
Expansion of product and services offered by the other services.
Catalogue resources including comers and pottery barn with aggressively
price trend setting fabric product including drapery, beddings and slip covers.
CORE COMPETENCIES
The core competencies are the organization major value creating skill, capabilities and
resources that determine the organization competitive weapons. The core competency of
inside story is communicating with customers in their native languages and then tailoring
high value programs and services to meet their changing needs.
COMPETITIVE ADVANTAGE
The inside story gain competitive advantage through facility and interior design.
First of all we prepare with picture of room that we have design. We include
references and samples of furniture, lighting, wall covering and flooring .we show this
portfolio to potential clients.
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11. The inside story network and setup business relationship with the supplier. For this
purpose we connect with suppliers of furniture, lighting, wall covering and flooring.
we also forming relationship with contractors, such as painters, carpenters will be
beneficial for our interior design business.
The inside story market and advertise business to attract clients. We advertise services
by creating web sites of our business and generating business cards. We also advertise
through word of mouth and email marketing. Our purpose to attract customers by
providing services.
BENCHMARKS
We have to establish our newly business in first year .
In next year increase in sales 15% at least to reach at breakeven point.
In 3rd year we have to retain our existing customers satisfied and generate new
customers helpful in increasing our profit margin at least 10%.
MARKET ANALYSIS
Due to strengthening economy more home owners and businessman are exploring interior
design to their homes and to their office‟s beauty and charm .Last year interior designing
companies generate sales in millions .the demand for interior design services is a tremendous
opportunity .TIS design is poised to take the advantage of the changes .and expect to become
a recognized name and profitable entity in the city‟s interior design market.
ECONOMIC CHARACTERISTICS
The industry performs well when country experiences „good time‟ regardless of its direct
impact on local economy .sales decreases when stock exchange falls and due to any uncertain
conditions. Hopefully the economic condition of our country would be better which will be
helpful in the growth of newly established business.
KEY SUCCESS FACTORS
The primary key to success for TIS will be based on the following factors
Providing the highest quality interior design consulting service.
Providing the outstanding quality of furniture, fabrics and texture, flooring,
colour/wall coverings, lighting.
Selling highest quality products to meet the need of clients
Selling specially selected products to all kinds of clients.(treating all clients equally)
Communicate with our client through website and personalized communication
techniques.
Giving discounts on special occasions toRetain client in order generate repeated
purchase.
TRENDS AND OPPORTUNITIES
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12. In our country the growth rate is increasing day by day and people are becoming status
conscious, The choice to spent their disposable income on life‟s amenities. They want to
make their home a more comfortable and attractive haven.
The people belonging to elite class and upper middle class want to maintain their status and
businessman want to decorate their offices. These factors contribute to an increased need for
home decorator, This demand is expected to be completed by the growth in market the
majority of home owner spend a large percentage of their disposable income on home and o
goods within two years after buying a new house there is a positive trend in new housing
activity represent growth and opportunity for interior designing.
COMPETITOR ANALYSIS
STRATEGIC GROUP ANALYSIS
PAINT / WALL COVERINGS
There are other competitors in the paint section who are providing higher quality paints like
ICI dulux, Berger paints, master paints etc.
There is no specific firm that is providing the wall coverings.
LIGHTINGS
Lightings are the most important part of home décor, that is why there are many competitors
in that firm too.
FLOORING
There are competitors in this section but no one is providing the services that we do.
FABRICS AND TEXTURE
There are a number of companies that are providing the fabrics and texture services but in
different shops and are of different brands.
FURNITURE
There are some local competitors available in the market providing the furniture like ikhlak
furniture, status interiors, Bello interiors etc. but they are not registered.
COMPETITIVE STRENGHT ASSESSMENT
The strength of competitors is as followings
Providing the highest quality in furniture, lighting, fabrics and texture, flooring,
colour/wall coverings.
Selling specially selected products to those clients who make high purchases and to
those who they think will need their services again.
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13. Communicate with customers through website.
Introduce special sale boosting techniques to attract customer in order to generate
high purchase.
MARKETING STRATEGY
The marketing strategy is based on establishing” TIS”intentions as the resources of choice of
people in need of people in need of intention design ideas and product the more involved “do-
it-yourself” and the “buy- it -yourself” client will find the consulting and guidance helpful
.On the other hand the just -get-it done .client will find” TIS “success fully accomplish
exactly that .all clients will find the TIS to be a resource to decorate their homes and
offices in a way that is inspiring .
Our marketing strategy is based on superior quality performance in the following areas
Unique consulting services.
Product choices specially chosen for each individual client project overall quality of
the experience and the result.
Excellent client services and support regardless.
CUSTOMER ANALYSIS
TARGET MARKET
TIShas a wide range of
Furniture
Flooring
Lighting
Fabrics & Texture
Colour/ wall-coverings
That full fill the needs of all customers. TIS has divided the customer into two categories
 Category A
 Category B
Category A includes elite class and category B includes upper middle class. Both of these
categories include the people who can easily afford the product and services of TIS.Industrial
customers are also included in target market.
MARKET SEGMENTATION
 GEOGRAPHICAL PROFILES:
TIS has selected GUJRANWALA main satellite town, model town, Wapda town and
cant area also .the density is urban cities because people in urban cities are more status
conscious.
 DEMOGRAPHICAL PROFILES:
Mostly our target market age group is 03-12 & 12-69 years ,both male and female are in
the target market as in the buying behavior we have studied that male and female both
contribute in the decision for the purchase brand .so the both gender would be in our
target market .their income is 200000- or more.
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14.  PSYCHOGRAPHIC PROFILE:
The persons in our target market are more conscious about status, they want an image in
mind of others. They have the life style to have clean and shiny room. They love their
homes and want to look beautiful and neat.
 BEHAVIOR PROFILE:
Occasions
Redecorating of the homes
Designing a brand new house
User status
As TIS is new in the market so our main focus is on first time users
POSITIONING
For the person who seeks to create a personalized and unique impression of their homes TIS
is the source for client oriented design service .clients will be impressed with, the services
they received and outcome they will enjoy unlike other interior designers such as BELLO
STATUS, SHELWOOD, .THE INSIDE STORY is a pleasant and good resources that
encourage everyone in the process of decorating their homes. TI allows the individual to
participate in design choice to the extent they choose and realize greater value for rupees they
invest.
COMPETITIVE ADVANTAGE
The inside story gain competitive advantage through facility and interior design.
First of all we prepare with picture of room that we have design. We include
references and samples of furniture, lighting, wall covering and flooring .we show this
portfolio to potential clients.
The inside story network and setup business relationship with the supplier. For this
purpose we connect with suppliers of furniture, lighting, wall covering and flooring.
we also forming relationship with contractors, such as painters, carpenters will be
beneficial for our interior design business.
The inside story market and advertise business to attract clients. We advertise services
by creating web sites of our business and generating business cards. We also advertise
through word of mouth and email marketing. Our purpose to attract customers by
providing services.
MARKETING MIX 4P’S
PRODUCT
 FURNITURE
TIS has its own workshop where all the furniture are made by the expert hired. we
have wide range of designs, styles of furniture with best quality that meet the
requirements of customers TIS also have section for child (from 2 to 12 years) like
beds, stylish sofas etc. .for boys superman ,spider man , ben ten and for girls Barbie
and other animated princess.
 FLOORING
We have a wide range of flooring the vinyl, tiles, rugs, hardwood, carpets, laminate
etc.All of these are made by the manufacturing department of TIS. We are providing
a huge verity under one roof.
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15.  LIGHTING
We have a wide range of lamps. bulbs, hanging globes etc.
 FABRICS AND TEXTURE
We have a wide range of fabrics and texture to meet the requirements of customer
under one roof.
 COLOUR/ WALLCOVERINGS
A huge verity of wallcoverings and colour schemes are available to meet the
requirements of discerning customers.
PRICE
Product pricing is based on offering high value to our clients compared to others in the
market .As it is a newly established business so prices are not too much high but less than
competitors
POMOTION
Sources of promotions include;
 NEWSPAPER ADVERTISEMENT
2nd page in newspaper Jung, dawn news morning edition
 TELEVISION ADVERTISEMENT
TIS will place add in prime home to give awareness to people about TIS in GRW city.
 WEBSITE
www.theinsidestory.com
 RADIO
As it is the cheapest promotional tool of advertisement .the add is play on FM 106 that will
help to boost sale
 ELECTRONIC MEDIA
E-bay Olx, online sale, Facebooketc.
DISTRIBUTION
The main source of distribution is the main store of TIS .secondary basis it will be through
website via e mail inquiries and or direct from site itself.
FINANCIAL GOALS:
The Inside story financial goals is to achieve minimum rate of return is 20% in first year it
will be increase with passage of time.
OBEJECTIVES:
The inside story main objects is to give services of high quality to satisfy new trends and
need e wants of consumer of elite class e upper middle class in cash.
STRATEGIES:
Fallowing is the sales strategies will apply on two target customs group.
NEW HOME CONSTRUCTION / REMODELING:
NEW home construction e remodeling projects has strong professional relationship with the
TIS. Tis Meet with them directly and pitch the consultancy services.
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16. INTERIOR DESIGN OF EXISTING HOME:
Visibility with the custom basis is the most important marketing activities TIS will fallow
they will continue this service to the community to raise the visibility of the inside story.
FINANCIAL DATA:
SOURCES AND APPLICATION OF FUNDING
start up funding Amount RS
Start up expenses to fund 2,000,000
Start up assets to fund 8,000,000
Total funding required 1,0000,000
ASSETS AMOUNT RS.
Non cash assets from start up 2,000,000
Cash required from start up 4,000,000
Additional cash raised 0
Cash balances on starting dates 2,000,000
Total assets 8,000,000
LAIBILITIES AMOUNT RS.
Current barrowing 0
Long term liabilities 0
Account payable 0
Total liabilities 0
CAPITAL
PLANED INVESTMENT
FATIMA RS.2,000,000
NEELAM RS.2,000,000
BENISH RS.2,000,000
IQRA RS.2,000,000
FAREEHA RS.2,000,000
TOTAL Capital RS.10,000,000
NOTE:
We are established business in own resources not doing any barrowing from financial
institutes.
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17. CAPITAL EQUIPMENT AND SUPPLY LIST
EXPENCES AMNOUT RS.
Legal 900,000
stationery 200,000
brochures 400,000
insurance 520,000
rent 300,000
Utilities at start up 250,000
Office furnishing 400,000
Expenses e equipment
300,000
advertising 400,000
Office supply 200,000
tools 320,000
Salaries expenses 320,000
Total start up expenses 6,000,000
ASSETS AMOUNT RS.
Cash required 4,000,000
Other current assets 2,000,000
Long term assets 0
Cash required 6,000,000
Total assets 10,000,000
DIRECT COST OF SALES
ITEMS 1 YEAR 2 YEAR 3 YEAR
Remodeling projects 800,000 900,000 1,000,000
New home construction 500,000 600,000 700,000
Exiting home interior‟s 900,000 1,000,000 1,000,000
Total direct cost of sale 2,200,000 2,500,000 2,700,000
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18. BALANCE SHEET
Balance sheet in the following figure shows managed/balance but significantly growth of net
worth and a sufficiently healthy financial position.
Assets 1 year 2 year 3 year
Cash 4,000,000 5,000,000 6,000,000
Accounts receivable 100,000 200,000 300,000
Other current assets 100,000 200,000 300,000
Total assets 4,200,000 5,400,000 6,600,000
Long term assets: 1 year 2 year 3 year
Long term assets 0 0 0
Plant/machinery 0 0 0
Total assets 4,200,000 5,400,000 6,600,000
Current liabilities:
Salaries payable 500,000 600,000 700,000
Long term liabilities 0 0 0
Capital 3,000,000 4,000,000 5,000,000
Retained earning 700,000 800,000 900,000
Total liabilities 4,200,000 5,400,000 6,600,000
BREAK EVEN ANALYSIS
Monthly break even analysis point is approximately RS. 1,000,000. At this situation firm will
earn no profit but fill incorporated fixed cost.
Formula:
Break even = fixed cost/price-variable cost
Break even analysis Amount RS.
Monthly revenue of break even assumption 1,000,000
Average variable cost 10%
Estimated monthly fixed cost 900,000
INCOME PROJECTION
(ASSUMPTION)
The financial plans depend on important assumption most of which are shown in the
following table as annual assumption. The monthly assumptions are including in the
appendix from beginning, we recognize that collection days are critical, but not a factor we
can influence easily. At last we are planning on the problem and dealing with it. Interest rate,
tax rates and personal burden are based on the consertive assumptions some of the more
important underlying assumption are
 The ability to support a gross margin is 30% in excess of 50%.
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19.  We assume a strong economy, without major recession.
 We assume, of course, that there is no unfortunate change in the economy that
would change our estimations.
PRO-FORMA PROFIT AND LOSS
(Three year summery)
Details 1 year 2 year 3 year
sales 2,000,000 2,500,000 2,700,000
Direct cost of sale 2,200,000 2,500,000 2,700,000
Other operating expenses 0 0 0
Total sale 2,200,000 2,750,000 2,970,000
Gross margin 1,980,000 2,500,000 2,700,000
% of gross margin 11% 10% 10 %
EXPENSES:
Pay role 960,000 1,080,000 1,200,000
Sales e marketing 60,000 70,000 100,000
Deprecation 24,000 24,000 24,000
Leased equipment 24,000 24,000 24,000
Utilities expenses 25,000 25,000 25,000
insurance 30,000 30,000 30,000
Rent 36,000 36,000 36,000
Pay role taxes 14,400 16,200 18,000
Total operating expenses 1,173,400 1,305,200 1,457,000
Net worth/profit 4,006,600 5,194,800 6,243,000
CASH FLOW PROJECTION
(ASSUMPTION)
Cash flow projections are critical to our success.These cash flow projects are based on our
basic assumptions and expense and revenue projections.
PRO-FORMA CASH FLOW
(Three year summary)
Details 1 year 2 year 3 year
Cash received
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20. Cash from operations
Cash sale 1,750,000 2,255,000 3,650,000
Account receivable 1,250,000 2,245,000 2,350,000
Subtotal cash from operation 3,000,000 4,500,000 6,000,000
Additional cash received
Sale tax received 0 0 0
Current borrowing 0 0 0
Other liabilities 0 0 0
Sale of current asset 0 0 0
Sale of long term asset 0 0 0
New investment received 0 0 0
Subtotal cash received 3,000,000 4,500,000 6,000,000
Expenditure 1 year 2 year 3 year
Expenditure from operation
Cash spending 520,000 825,000 950,000
Bill payments 480,000 675,000 1,050,000
Subtotal spent on operation 1,000,000 1,500,000 2,000,000
Additional cash spend
Sales tax payable 0 0 0
Current liability 0 0 0
Long term liability 0 0 0
Purchase of current asset 0 0 0
Purchase of long term asset 0 0 0
Dividend 0 0 0
Subtotal cash spend 1,000,000 1,500,000 2,000,000
Net cash flow 2,000,000 3,000,000 4,000,000
Cash balance 4,000,000 5,000,000 6,000,000
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21. PERSONNAL PLANNING
We are FIVE partners in this business, each partner contributed equally “2000000” (20
LAKH.) our investment in business is “10000000” (1 crore) each partner is entitled to equal
amount of profit or loss as well.
RECRUITMENT
Consultants, designers, marketing and sales persons are required
DISCRIPTION
Plan, design and furnish the interiors of homes and offices. Formulate design which is
practical aesthetic and conducive to intended purpose such as raising productivity, selling
merchandise or improving life style.
Experience
Education
Training
Good communication skill
Impressive personality
TRANING
The inside story will provide training to its worker of all the department. the purpose of the
training is to prepare the workers and employees to face and deal with uncertain conditions.
MANAGEMENT DEVELOPMENT
TOP MANAGEMENT
All types of decision are taken at top management. Top management will decide what kind of
material related to fabrics and texture, paints etc will purchased how it will operate.
MIDDLE MANAGEMENT
Decisions of top management will be implemented on middle management. Middle
management makes contracts with suppliers according to the requirement.
LOWER MANAGEMENT
At this level all workers of entire department came to know about their duties and then
performed it. Customer satisfaction is their aim.
PERFORMANCE APPRAISAL
Performance appraisal is important for the workers. The inside story will provide it in the of
motivation,. Incentives or benefits related to job. It may also be in the of punishment to
improve the performance.
COMPENSATION AND BENEFITS
The inside story will provides compensation and benefits to its workers. It will be in the form
of monitory benefits, medical allowance,travel, allowance.
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