Claims to Environmental-friendlinessAfter reading The ‘six sins.docx

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Claims to Environmental-friendliness After reading “ The ‘six sins of greenwashing’: A study of environmental claims in North American markets , discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not? Environmental Statutes Visit Business Law and Regulations. Environmental Regulations http://www.sba.gov/content/environmental-regulations and www.epa.gov/lawsregs/ Identify one environmental law that is relevant to your past, current, or future employer. Apply that law to a business situation created by that employer. How does (or did) that employer maintain compliance with that statute? Do you believe that environmental regulations help or hinder business? Why or why not .

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Chapter Introduction Ditty_about_summer/ Shutterstock.com Learning Objectives The five Learning Objectives below are designed to help improve your understanding. After reading this chapter, you should be able to answer the following questions: 1. What are two different views of the role of business in society? 2. How do duty-based ethical standards differ from outcome-based ethical standards? 3. What is short-term profit maximization, and why does it lead to ethical problems? 4. What are the four steps in the IDDR approach to ethical decision making? 5. What ethical issues might arise in the context of global business transactions? “New occasions teach new duties.” James Russell Lowell 1819–1891 (American editor, poet, and diplomat) One of the most complex issues that businesspersons and corporations face is ethics. Ethics is not as clearly defined as the law, and yet it can substantially impact a firm’s finances and reputation, especially when the firm is involved in a well-publicized scandal. Some scandals arise from conduct that is legal but ethically questionable. At other times, the conduct is both illegal and unethical. Business law and legal environment students must be able to think critically about both legal and ethical issues. As noted in the chapter-opening quotation, “New occasions teach new duties.” Suppose that Finn Clayborn dropped out of Harvard University to start a company in Silicon Valley that developed and sold finger-prick blood-test kits. Clayborn raised millions from investors by claiming that his new technology would revolutionize blood testing by providing a full range of laboratory tests from a few drops of blood. The kits were marketed as a better alternative to traditional, more expensive lab tests ordered by physicians. They were sold at drugstores for a few dollars each and touted as a way for consumers to test their blood type and monitor their cholesterol, iron, and many other conditions. Within six years, Clayborn and his company were making millions. But complaints started rolling in that the test kits didn’t work and the results were not accurate (because more blood was needed). Numerous consumers, drugstores, and government agencies sued the company for fraudulent and misleading marketing practices. Clayborn’s profitable start-up now faces an uncertain future. The goal of business ethics is not to stifle innovation. There is nothing unethical about a company selling an idea or technology that is still being developed. In fact, that’s exactly what many successful start-ups do—take a promising idea and develop it into a reality. But businesspersons also need to consider what will happen if new technologies do not work. Do they go ahead with production and sales? What are the ethical problems with putting a product on the market that does not function as advertised? To be sure, there is not always one clear answer to an ethical question. What is clear is that rushing to production and not thinking through ...

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Ähnlich wie Claims to Environmental-friendlinessAfter reading The ‘six sins.docx (7)

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