This presentation was given by Britt Teravainen, a Digital Marketing Strategist at Boathouse Group, at NEDMA's Annual Conference on May 14, 2014.

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10 Tips to Boost Facebook
Advertising Performance
Britt Teravainen
Digital Marketing Strategist
Boathouse Inc
@brittybap

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Agenda
1. Facebook update
2. What it means for you
3. 10 Tips for boosting Facebook Ad Performance

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Facebook is not dead.
GROWTH of Facebook usage is slowing, but
USAGE of Facebook is NOT slowing.

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But, it’s complicated
Organic Reach is down….
6.51%!!!!

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It’s hard to stand out….
• The average
Facebook user has
roughly 1,500 stories
per day that could
appear in their news
feed.
• Facebook surfaces
about 20% of those
stories.
Source: Mashable

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And, everything keeps
changing…

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So, what does this mean?
We are frustrated and struggling with Facebook.

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10 Facebook tips

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#1: Change your perspective
• Facebook is a
“freemium”
service
• It’s not a
website; it’s a
utility.
• It’s up to you to
figure it out.

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#2: Don’t try to understand
the algorithm….
• Follow the Edgeranker blog
to stay up to date on all
changes.
• http:/edgerankchecker.com/b
log/
…Just pay attention to it.

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For example….
• Did you know that
if you tag another
brand in your post,
that content will
now reach fans of
both pages?

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#3: Use campaigns
Set up campaigns instead of boosting posts

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#4: Always use oCPM

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#5: Take advantage of
targeting options
Find fans that care and will convert

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#6: Use Custom Audiences

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#7: Place conversion pixels

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#8: Go mobile
• More than 70% of Facebook’s
traffic comes from mobile users.
• Tailor your ad for the best
mobile experience when
running in the mobile newsfeed.
• Stick to mobile friendly CTA’s
such as Like, Click, or Call

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#9:Consider best practices
• Eye catching,
relevant visuals
• Catchy, yet
straightforward
headlines
• Offer value
• Use the CTA
button

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#10: Test, learn, & optimize

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Recap
1. Change your perception
2. Pay attention to the algorithm
3. Use campaigns
4. Take advantage of targeting options
5. Always use optimized CPM
6. Use custom audiences
7. Place conversion pixels
8. Run mobile specific campaigns
9. Test, Learn, and Optimize
10.Run, good ads

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THANK YOU