Selamlife supposed to be a social lifestyle platform connecting Muslim Internet users around value based content, product and services. End users, Islamic institutions, opinion leaders, celebrities and Muslim application developers will be able to connect and participate in content creation in various levels and roles. Parallel to user-generated content Selamlife creates a unique value through its premium content provided by its professional editors.

1. SALAMLIFE
Positioning In The Heart Of Ummah
Presentation by: Nedim KAYA, CEO of Salamlife

2. WHY?
Why Salamlife Project?
Because there is a huge demand for a social
media project devoted for Muslim World.

3. Geoff Moore’s Positioning Template (Kawasaki axis)
For (Internet users)
who (are Muslims or non-Muslims respecting moral values),
the (Selamlife) is a (social lifestyle platform)
that (connects Muslim Internet users around value based content,
product and services).
Unlike (social platforms adding limited value to the content they deliver) ,
Selamlife (Selamlife business focuses on offering distinguished and selected
content that is completely tailored for the Islamic ambience as well as
presenting favourite features enabling Muslims socialize around an Islamic
community).
HOW (THE CONCEPT)

4. Salamlife In 3 sentences
• Selamlife is a social lifestyle platform connecting Muslim Internet
users around value based content, product and services.
• End users, Islamic institutions, opinion leaders, celebrities and
Muslim application developers will be able to connect and
participate in content creation in various levels and roles.
• Unlike other social platforms, parallel to user-generated content
Selamlife creates a unique value through its premium content
provided by its professional editors.
CONCEPT

5. End Users (interests and posts)
CONCEPT
I found my platform
to socialize suitable
to my values

6. Institutions, Celebrities & Opinion Leaders (Boards)
CONCEPT
I meet my
audience
I meet my
followers
I meet my
members

7. Developers (Boards and apps)
CONCEPT
I develop for my
target
costumers

8. Product Trends - Functional
HOW?

9. Product Trends – Our Understanding
HOW?

10. Product Trends – User friendly
HOW?
1
Value
Proposition 2sec.
3clicks
Not more
than 3 clicks
Understandable
in 2 sec.

11. Product Trends - Traction
HOW?
Show me traction

12. Product Trends – Special niche
HOW?
Find a “special niche”
and use the momentum to hop from that niche to other niches

13. Product Trends - Functional
HOW?
PRODUCT
APPROACHES

14. Wide Picture
PRODUCT APPROACHES

15. Valuable content
PRODUCT APPROACHES

16. Product Trends - Functional
PRODUCT
PAROTOTYPE

17. Login
PRODUCT PROTOTYPE

18. Sign-Up Step 1
PRODUCT PROTOTYPE

19. Sign-Up Step 2
PRODUCT PROTOTYPE

20. Home Page
PRODUCT PROTOTYPE

21. Posts
PRODUCT PROTOTYPE

22. Interests
PRODUCT PROTOTYPE

23. Interests
PRODUCT PROTOTYPE

24. Premium Board
PRODUCT PROTOTYPE

25. Premium Board
PRODUCT PROTOTYPE

26. Premium Board - Discussions
PRODUCT PROTOTYPE

27. Premium Board - News
PRODUCT PROTOTYPE

28. Premium Board - Photos
PRODUCT PROTOTYPE

29. Premium Board - Videos
PRODUCT PROTOTYPE

30. Profile – My Interest
PRODUCT PROTOTYPE

31. Profile – My Posts
PRODUCT PROTOTYPE

32. Profile – News Feed
PRODUCT PROTOTYPE

33. Product Trends - Functional
EDITORIAL PAGES

34. Salam Locator
APPLICATIONS PROTOTYPE

35. Salam Locator
APPLICATIONS PROTOTYPE

36. Cinemu
APPLICATIONS PROTOTYPE

37. Cinemu
APPLICATIONS PROTOTYPE

38. Cinemu
APPLICATIONS PROTOTYPE

39. Salam News
APPLICATIONS PROTOTYPE

40. Salam News
APPLICATIONS PROTOTYPE

41. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

42. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

43. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

44. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

45. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

46. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

47. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

48. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

49. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

50. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

51. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

52. Salam Games & Salam Kids
APPLICATIONS PROTOTYPE

53. Islamopedia
APPLICATIONS PROTOTYPE

54. Islamopedia
APPLICATIONS PROTOTYPE

55. SalamEdu
APPLICATIONS PROTOTYPE

56. SalamEdu
APPLICATIONS PROTOTYPE

57. Product Trends - Functional
BUSINESS
DEVELOPMENT

58. Marketing Approaches
MARKETING APPROACHES

59. Product Trends - Functional
MARKETING
APPROACHES

60. Marketing Approaches
MARKETING APPROACHES
1 Rapidly rising wave of information which will continue to rise
forever.
2 Ferocious competition for people’s precious and limited time;
Everyone you want to reach has 1440 minutes.
3 Give people what they want to grab their attention.
4 Lack of Islamic content.

61. Marketing Approaches
MARKETING APPROACHES
1. Pinterest style is generally acceptable.
2. Road to success is generally adding value with easily
understandable form: 1-2-3 rule.
3. WoM and virality is very important but progress should be
measured in every step.
4. 90% of Facebook and Twitter content is consumed in the first hour
they have posted.

62. Marketing Approaches
MARKETING APPROACHES

63. Marketing Approaches
MARKETING APPROACHES

64. Future Marketing
MARKETING APPROACHES
Experiences, emotions and feelings will dominate the market more than
ever.
• Make it remember
 Storytelling
• Feeling
 Experiential Marketing
• Incentives, action and fun
 Gamification

65. Q&A
Q&A

66. QUESTION: Is there any chance in a market that dominated
by Facebook and Twitter
ANSWER: Below are good examples
QZONE: Qzone is rapidly growing: as of November 2013, it already had 623.3 million users.
150 million Qzone users update their accounts at least once a month. This makes Qzone one of
the most active communities in the whole industry.
VKONTAKTE: As of January 2014, VK had at least 239 million accounts. VK is ranked 23
(as of November 25, 2013) in Alexa's global Top 500 sites and is the second most visited
website in Russia, after Yandex.
ODNOKLASSNIKI: Одноклассники (Classmates) is a social network service for
classmates and old friends. It is popular in Russia and former Soviet Republics. The website
currently claims that it has more than 148 million registered users and 33 million daily unique
visitors.

67. QUESTION: How did they survive?
ANSWER: Niche, they all target the audience of the same
culture

68. QUESTION: Can Muslim World preseumed as niche market?.
ANSWER: Rapidly growing 400 million users who have
• Same Eid
• Same Azan
• Same religious rituals
• Same Ramadan
• Same worries
• Same happiness

69. • QUESTION: Is Muslim World a special niche.
ANSWER: Rapidly growing 400 million users who
• Consume 20% of internet content while contributing only 4.5%
• Who look for safe content environment for next generation
• Buy something that specific for their needs (Hijab, Halal
products etc.)
• Doubles its size in internet in next 10 years
• Voluntarily contributes when finds reliable platform

70. THANK YOU