This document discusses how Twitter can help businesses and provides strategies for using Twitter effectively. It begins with an overview of Twitter and what it is, including that it is a microblogging platform where users can post messages up to 140 characters. It then discusses how to set goals for a Twitter strategy, learn Twitter's language and functions, grow a following by following others and engaging in conversations, and tools for managing a Twitter account. The document aims to educate businesses on how to utilize Twitter to meet marketing and engagement objectives.
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
How Twitter Can Make Your Business Fly
1. How Twitter
Can Make Your
Business Fly
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
2. The Story
from click to mortar
November 2009
Now
Wine consumer with a vision
Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month
Close to 20,000 page views per
month
0 Facebook fans
5000 Facebook fans
0 Twitter followers
11000 Twitter followers
0 Linkedin Connections
3000 Linkedin Connections
0 YouTube Videos
160 Videos (15,000 views)
0 Blog posts
500 posts
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3. The Story
from click to mortar
•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
4. The Story from click to mortar
•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage businesses online content
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
5. Today’s Agenda
Your goals direct your strategy
What the heck is Twitter?
Learning the language?
Follow and be followed
When, what and how often
Twitter ROI
Five Twitter Tools
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
6. Your Goals Direct Your Strategy
Vineyards looking for high yield cost efficient fruit are planted much differently than
vineyards that are looking for low yield concentrated, flavorful and more costly fruit.
1.
Monitor and protect brand identity
2.
Connect with industry
3.
Monitor industry mentions and customer sentiment
4.
Share industry information (become a resource)
5.
Build awareness of topic, passion or product
6.
Customer service
7.
Drive traffic to content
8.
Build customer relationships
9.
Build expertise or professional status
10. Monitor competitors
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
7. What is Twitter?
140 Character Micro Blog
Twitter is…
Social messaging
News reporting
Social marketing
Conversation
More than 600 million people are on Twitter
2 Billion tweets per week
Real time stream of conversation, brand
awareness, consumer sentiment
A many to many conversation
Instant impact and response
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
8. What is Twitter?
Online cocktail party
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
9. What is Twitter?
The social consumer…
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
10. A Look at twitter.com: Me
Your stats
Tweets,
following,
followers, lists
Images
Similar people
Your profile
Picture
Name
140 character
description
Web site
Your Tweets
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
11. A Look at twitter.com: Home
Your timeline
@ mentions
Activity of
people you
follow
Saved searches
Lists you create
Side bar
Who to follow
User profile
details
Trending topics
Tweets from
people you
follow
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
15. The Language of Twitter
The Tweet
140 characters including any URLS and user names.
Can be about anything you want it to be about
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
16. The Language of Twitter
The @ Mention / Reply
@username – designates who you want to mention or talk directly to in a
tweet. Starting the tweet with a user name is only visible to the user and any
followers you have in common.
Also known as a mention when people use your username in a tweet
DM – Direct Message – a private tweet to a @follower
@follower must be following you back to send a DM
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
17. The Language of Twitter
RT – The retweet
Retweeting is simply forwarding a message
or content along to your followers - sharing
Retweets can be done at Twitter.com using
the Retweet action icon (using this format
does not allow any customization of the
message.)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
18. The Language of Twitter
# Hashtag
Placing # before any word creates an
automatic search stream link for the term
Easy aggregator of information
Assist in following a conference, seminar, or
topic. Multiple users can participate
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
19. The Language of Twitter
Favorite
Trends
Lists
What is popular
Manage and group
your followers
See what lists you
appear on.
Find new followers
on others lists
Save any tweet to
reference it later.
Great for coming
back to great
content
Join in the
conversation and get
greater exposure
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
20. How to Grow a Following
Follow people of like interests
Use Twitter Search
Try to locate key influencers in your area / field
Don’t follow people who haven’t tweeted in a while
Follow in chunks of 70-100 people
Follow people in the “lists” of influencers
When you follow people you will see their tweets
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
21. How to Grow a Following
WeFollow
http://wefollow.com
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
22. How to Grow a Following
Twitter Advanced Search
http://search.twitter.com/advanced
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
23. How to Grow a Following
Start Tweeting
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
24. How to Tweet
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
25. How to Tweet
Share posts from others you enjoy –
Retweet
Share content you create
80/20 rule – Share relevant content
before you sell
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
26. How to Tweet
If Content is King, Conversation is Queen
Respond when you’re mentioned
Jump in to the conversation
Ask questions
It’s just talking to people
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
27. How to Tweet
Questions
Links
Activities / with media is preferred
Pictures
Posts you like
Posts you create
Events / Sales / Offers
Tips for your industry
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
28. How to Tweet: Bad Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
29. How to Tweet: Good Example
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com
30. How to Tweet
Unlike Facebook, as long as you’re not promoting or selling, tweeting a lot
is usually embraced. Quick bites of information are engaging and add to
the conversation.
10+ times per day (as long as you’re not selling)
Be ENGAGING
Okay to share same info 2-4 times at different times of the day
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | nectarmediaconsulting@gmail.com