Know How is a new programme for the cultural sector in the East Midlands, designed to take your organisation on a journey placing digital and design thinking at the heart of what you do.

1. THINK
DEVELOP
PLAY
TEST
BUILD
LAUNCH
KNOW HOW
Know How is a new programme designed to take your
organisation on a journey placing design and digital
thinking at the heart of what you do.
Organisations working in the arts, culture and heritage
sector in the East Midlands can access a supportive
and structured process developed by Broadway’s Near
Now programme and the award-winning service design
agency Snook.
Over a six month period we will help you conceive new
ideas enabled by digital tech, bring them to life and
explore their potential before refining your ideas through
prototypes.
Know How, delivered by Broadway’s Near Now
programme in partnership with Snook, is part funded
by the European Regional Development Fund 2007
to 2013 and supported using public funding by
Arts Council England, with additional finance
contributed by regional universities.
ABOUTKNOWHOWKNOWHOW P3

2. APPLY
Invitation to apply: 3rd June 2014
Deadline for applications: 20th June 2014
Applicants notified: 27th June 2014
THINK: 14th and 15th July 2014
DEVELOP: July – September 2014
PLAY: 22nd and 23rd September 2014
TEST: September - November 2014
APPLY FOR BUILD:
Invitation to apply: 1st October 2014
Deadline for applications: 24th October 2014
Applicants notified: 31st October 2014
BUILD: 20th, 21st & 22nd Nov 2014
LAUNCH: November onwards
DATES FOR
YOUR DIARY
KNOW HOW 2014
June – November 2014
We’ll be opening up applications for the first
cohort of 20 organisations who want to know
how in June 2014.
KNOW HOW 2015
January – May 2015
We’ll be opening up applications for the next
cohort of 20 organisations who want to know
how in December 2014.
APPLY
Invitation to apply: 24th November 2014
Deadline for applications: 15th December 2014
Applicants notified: 19th December 2014
THINK: 19th and 20th January 2015
DEVELOP: January – March 2015
PLAY: 23rd and 24th March 2015
TEST: March – May 2015
APPLY FOR BUILD:
Invitation to apply: 1st April 2015
Deadline for applications: 24th April 2015
Applicants notified: 30th April 2015
BUILD: 14th, 15th & 16th May 2015
LAUNCH: May onwards
DATESFORYOURDIARYKNOWHOW P5

3. SO HERE’S
THE LOW
DOWN
Know How is a six month programme
culminating in a Build weekend where your
digital ideas are brought to life with the
possibility to pitch for grants from the Know
How Fund.
We’re taking a cohort of 20 organisations
through the first six months with eight in each
round making the final cut for the Build. We’ll
help you build your concept, test it with your
organisation and customers before bringing
together a team that can deliver the work.
By being a part of the Build, you are
automatically entered to pitch at the People’s
Panel to access grants of up to £5000 to take
your idea to the next level.
In addition to Know How grants, we have other
opportunities to support your organisation
with design and digital expertise to move your
project forward.
We can also help connect you with new
knowledge and talent, through Know How
funded graduate placements and post-graduate
researchers from some of the region’s top
universities.
Throughout the process, we will actively seek
out expertise and help you broker partnerships
to support your organisation to build your
project.
At various stages of the programme we will
invite the general public to join in sessions, so
if you’re not an organisation that fits the bill
but still want to be involved there is plenty of
opportunity for this.
S O H E R E ’ S T H E L O W D O W NP6 KNOWHOW

4. We have designed the application process to get you
thinking about the opportunities that exist in your
organisation right from the start.
It involves completing a slide deck of questions to
apply for the Know How programme by the deadline.
For those organisations that are successful, this slide
deck will act as an introduction to your organisation
during the Think module.
Once you have sent us your slide deck, the Know How
team will review the applications and respond to
all applicants.
Applications to be part of the Know How programme
open in June 2014 and December 2014.
The slide deck should take you no longer than 2–3
hours to complete.
Download the slide deck from:
bit.ly/knowhow-apply
HOW TO
APPLY
HOWTOAPPLYP8 KNOWHOW

5. This module focuses on supporting the development of
a brief for your organisation, to clarify your focus, your
mission and journey along the Know How programme.
This is a two day event bringing together up to 20
organisations across the arts, culture and heritage sector,
to focus on framing opportunities to bring design and
digital thinking into your everyday business.
The event will include a keynote speaker (open to
the public) and open sessions for all to attend from
universities, the region’s designer & developer community,
business networks and the public.
KNOW HOW 2014
Monday 14th July 2014
Keynote and Open Forum
10:00 – 11:30am
Broadway, NG1 3AL
Know How welcomes you to return and meet the organisations who have
been scoping their future opportunities and see if there is a potential
collaboration with you or a space to join their team.
You can sign up for these at:
nearnow.org.uk/events/
Tuesday 15th July 2014
Know How Organisations Showcase
4:30 – 6:00pm
Broadway, NG1 3AL
KNOW HOW 2015
Monday 19th January 2015
Keynote and Open Forum
10:00 – 11:30am
Broadway, NG1 3AL
Know How welcomes you to return and meet the organisations who have
been scoping their future opportunities and see if there is a potential
collaboration with you or a space to join their team.
You can sign up for these at:
nearnow.org.uk/events/
Tuesday 20th January 2015
Know How Organisations Showcase
4:30 – 6:00pm
Broadway, NG1 3AL
THINK
T H I N KP 1 0 K N O W H O W
Open sessions (Free to attend)

6. As a participant this is focused time to go
away and engage your organisation with
the insights you’ve discovered through the
Know How programme.
Know How provides you with tools to test
your ideas and directions with stakeholders
in your organisation, alongside potential
audiences and future customers.
The Know How tools and activities will
be available for free on nearnow.org.uk
so even if you weren’t selected for the
programme you can still explore and use
these tools to drive design and digital
thinking within your organisation.
This period is down to you and your
commitment to take forward the ideas
you have been developing in the
Know How Programme.
DEVELOP
D E V E L O P K N O W H O W P 1 3

7. This module focuses on reflecting on
the develop stage, creating a solid
concept, building a business case and
learning how you can prototype and
test your ideas quickly and cheaply
with resources you already have.
This is a two day event with the cohort
of 20 organisations coming back
together, to focus on bringing ideas to
life and narrowing your scope in the
Know How programme.
Over the two days we will explore
building minimum viable products,
understanding the different types of
value at play and how to continually
test ideas with your audiences and
customers.
The event will include a keynote
speaker (open to the public) and
open sessions for all to attend from
universities, the region’s design &
digiTal community, business networks
and the public.
KNOW HOW 2014
Monday 22nd September 2014
Keynote and Open Forum
10:00 – 11:30am
Broadway, NG1 3AL
A chance to hear and meet the organisations on the Know How
programme and form a collaboration with them.
You can sign up for these at:
nearnow.org.uk/events/
Tuesday 23rd September 2014
Know How Projects Showcase
4.00pm – 5.00pm
Broadway, NG1 3AL
KNOW HOW 2015
Monday 23rd March 2015
Keynote and Open Forum
10:00 - 11:30am
Broadway, NG1 3AL
A chance to hear and meet the organisations on the Know How
programme and form a collaboration with them.
You can sign up for these at:
nearnow.org.uk/events/
Tuesday 24th March 2015
Know How Projects Showcase
4.00pm - 5.00pm
Broadway, NG1 3AL
PLAY
PLAYP14 KNOWHOW
Open sessions (Free to attend)

8. By this stage you should be ready to test
your idea with potential customers and
audiences.
During this time we will provide you with
the know how to test your prototype, get
early feedback from stakeholders and find
the right mix of people to continue to build
your idea.
In order to go into the Build, you need to
work with your organisation to create a
team who have the right mix of skills to
deliver your ambitions.
Your application for the Build might include
a focus on how you can enhance your
business model either by increasing or
creating new revenue, reducing overheads
by making your organisation’s processes
more efficient or delighting your customers
with new experiences.
As a minimum we think a team should
include a developer, a designer,
a university partnership and your
organisation. We’re not pinned down on
this but a balance of skills and networks
makes an ideal collaboration to take ideas
forward.
TEST
T E S TP16 KNOWHOW
KNOW HOW 2014
Invitation to apply: 1st October 2014
Deadline for applications: 24th October 2014
Applicants notified: 31st October 2014
KNOW HOW 2015
Invitation to apply: 1st April 2015
Deadline for applications: 24th April 2015
Applicants notified: 30th April 2015
For information on how
to apply see:
bit.ly/knowhow-build

9. In the Build we focus on getting hands on and practical,
working towards building your concept over three days.
You bring your full team and we will provide the space
and a format for the development of your project.
By the last day you should have your first working
prototype to trial and test at scale and get instant
feedback to inform your next steps.
At the end of this event there is a live pitch with your
team to a People’s Panel with the opportunity to access
grants of up to £5000 from the Know How Fund or further
support to move your project forward.
For organisations who don’t make the Build, we have two
wildcard slots available selected by the public through an
open vote. This means that even if you don’t go through
the Build process you still have a chance to pitch your
project to access the Know How Fund.
KNOW HOW 2014
Saturday 22nd November 2014
Know How People’s Panel
4:00 – 6:00pm
Broadway, NG1 3AL
Come along and watch the final presentations of the eight weekend build
teams and a further two organisations who will be pitching for the Know
How Fund. In the People’s Panel the audience will vote on who they think
should get further support to launch their project.
Celebrate with us after in the Broadway Cafe Bar from 6:00pm til late.
KNOW HOW 2015
Saturday 16th May 2015
Know How People’s Panel
4:00 – 6:00pm
Broadway, NG1 3AL
Come along and watch the final presentations of the eight weekend build
teams and a further two organisations who will be pitching for the Know
How Fund. In the People’s Panel the audience will vote on who they think
should get further support to launch their project.
Celebrate with us after in the Broadway Cafe Bar from 6:00pm til late.
BUILD
B U I L DP 1 8 K N O W H O W
Open sessions (Free to attend)

10. This is about taking your project out into the
open and launching it.
By this stage, even if you don’t take part in the
Build and pitches, the tools and training you
have had in placing design and digital thinking
at the heart of your organisation will have had
an impact and some of your ideas should be
implemented into your future strategies.
For those who don’t access grant funding we
will support you with other routes to market for
sustaining and scaling your idea.
L A U N C H & C O N TA C T SP20 KNOWHOW
CONTACTS
LAUNCH
Mathew Trivett Producer – Near Now
m.trivett@broadway.org.uk
@mathewtrivett
Tasha King Project Manager – Know How
t.king@broadway.org.uk
Paul Hough Work Placement Manager – Know How
p.hough@broadway.org.uk
Andy Young Creative Director and Designer – Snook
andy@wearesnook.com
@_andyyoung
Sarah Drummond Co-Founder and Director of Design – Snook
sarah@wearesnook.com
@rufflemuffin
Know How Hotline 0115 850 7846
Share your Know How with us #knowhow14
@broadwaycinema
@nearnow
@wearesnook

11. NOTESKNOWHOW P22
NOTES

12. SNOOK