Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
5. CURIOUSITY
@
nd
ec
ro
ck
1 First reason
Basic human
behaviour drove
your them
Social Media
EGO Succes
OP
SH
EC F
VE
LL T O
IN
AR
TI
us CO R
IO
PA
E
NS
6. “The only social medium
is the human being.
All the rest is technology. ”
(Stefan Harzevoort)
16. Five key
social effects
to learn from.
1. Always contextual
2. Everything for free, right?
3. Consumer wants control
4. It’s their brand
5. Sharevertising
17. social effect n°1
Being
contextual
How people now expect you
to be contextual & relevant. All the time.
22. social effect n°2
The Free Economy
Haven’t you noticed that the most complex and expensive
software are now for free? Like Google, Facebook, YouTube, ...
When will your product become free?
23. Free, because people are willing to trade their privacy.
In return for honest rewards and full transparency.
24. Privacy is not a big issue.
Privacy is just a modern invention. Nurtured by
the rise of anonymous cities. In the old villages
people shared as much as now on social networks.
27. Think free, think sharing.
What can you do to make (part of) your products
or service for free? And make even more money.
28. social effect n°3
Always in Control
The consumer wants to be in control.
From Push to Pull communication.
29. What people expect from Facebook,
they now expect from your brand too.
✓ permission based (Facebook connect)
✓ transparant profile data
✓ communication control
✓ privacy settings
✓ like / comment / share
✓ opt-in & -out
30. If Facebook can do this for 800 million
people, why can’t you do it for your
customers?
31. Did you know a mailinglist
opt-in equals a Facebook like ?
Please act upon it.
32. DID YOU KNOW?
E-mail
is the preferred channel (over
social media) to give feedback
or ask questions.
56. CONCLUSION
There is more to social
than social media.
Consumer expectations have changed a lot.
People expect your marketing efforts
to evolve along.
57. Beware of the Social Consumer
1. CONTEXTUAL: Remember they expect you to know him
2. FREEBIES: All good things in life are free
3. ÜBERCONTROL: Let them pull the strings
4. SOCIAL BRAND: It’s their brand, so invite them in
5. SHAREVERTISING: Your product is your best ad
58. Waking up in the
post- social
media era.
thank you
Nick Decrock
@ndecrock