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SureTrunk for ShoreTel

 Introducing an Easy Path to
   911 Compliance with SIP
                    Neil Darling
                    EtherSpeak
                   (866) Ether-IP
shoretel@ietherspeak.com / ndarling@ietherspeak.com
Who Are We?
•  EtherSpeak is Your ShoreTel Certified
   Technology Partner for Enabling Cloud Based
   Services Including Voice, Video Bridging and
   Fax-Over-IP
•  Only Certified ShoreTel Technology Provider that
   is ShoreTel “Customer Proven” & “Partner
   Proven”
•  We provide SIP Trunks – or “Business-
   Telephone-Lines-Over-Internet” allowing for
   enterprise savings consolidation or elimination of
   legacy POTS / PRI; Advanced Redundancy; and
   International DID routing options for customers
Solving the 911 Problem…
•  Customers using VoIP on large enterprise networks are having
   difficulty maintaining VoIP savings with distributed POTS lines
   dedicated strictly for 911 compliance
•  Virtual Numbering Option: Utilize 911 compliant virtual local
   numbers, available from virtually any area code in the USA / CAN
•  Centralize costs but distribute benefits – providing 911 compliance
   for a fraction of the cost of hundreds of POTs lines
•  EtherSpeak centralizes the billing – even for hundreds of offices
   on one easy to read bill
•  BurstaTrunk Option: Customers only billed monthly for amount
   “high-water mark” of concurrent calls – eliminate waste and show
   tangible ROI that is key for technology refresh and closing the deal
What Value Does EtherSpeak
     Bring to ShoreTel Customers?
•     Cost Savings: SureTrunk provides no CapEx and
      administrative savings with SureTrunk Centralized Billing
•     Redundancy: SureTrunk provides seamless re-direction in
      the event of an outage, or on-site problem - connects to
      another site upon error condition (RedundaTrunk service
      option)
•     Affordability: SureTrunk provides High-Water Mark Billing.
      Customers only pay at highpoint of what they use
      concurrently (BurstaTrunk service option)
•     Flexibility: SureTrunk provides seamless connectivity for
      ShoreTel; Providing 911 compliant DID access to most of
      North America
Real Life Example of Value of SureTrunk
      with BurstaTrunk for 911 Compliance. . .
                                         •    EtherSpeak SureTrunk 911 w/
•     Current Carrier                         BurstaTrunk
       –  27 offices – each with two           –  Customer maintains 6 trunks
          POTs lines for 911 ~$50.00              and enables Burstatrunk
          each or ~$1500 / month                  Option
       –  Lines are not integrated to          –  DID’s delivered for each office
          ShoreTel – They are not even            that route to local PSAP or
          used regularly – just a sunk            911 call center
          cost                                 –  Installed in 90 minutes
       –  Customer is over-provisioned         –  Numbers are $2.00 each or
                                                  $54.00 monthly cost across
                                                  the enteprise
                                               –  - Customer only provisioned
                                                  for 6 trunks – with availability
                                                  for hundreds at $146.00 /
                                                  month
     This customer is saving approx. $1,200.00 month or $14,400/
     year! What impact does this have on your budget if you have an
     extra $14,400?!?
ShoreTel and BurstaTrunk
                 ShoreTel Client Office A                  Legacy
                                                            PSTN
                                                          POTS / PRI
                                IPSEC Tunnel                                                                    Customer provided with ability to make
                                 for Signaling                                                                  any number of simultaneous calls –
                                                                                                                                                                     Carrier MPLS
                                                                       SureTrunk Connection                     - providing they have ShoreTel SIP                     Hand-off
                                                                                                                licenses and adequate bandwidth for
                                                                                                                highest amount of expected calls.


                                                                                                                                          EtherSpeak Core
                     ShoreGear                                                 Internet /                                                   VPN Router
                                   Main Office –                                 MPLS
                                ShoreTel Director &
                            - 6 Trunks with a “Burst” -                                                              Tunnel.a

      192.168.0.0/24 Office Subnet

                                                                                                                                                      Calls calculated on 6 second billing
                                                                                                                                                      increment

                                                                                                                                                      Inbound / Local Free; Customer
                                                                                                                                                      only billed on 1 + dialing
                                                                                                                                                      & inbound toll-free utilization
                                                                                                                EtherSpeak

                                                                                  BurstaTrunk Billing Results
                                                                                                                  Session
                                                                                                                  Border
                                                                                                                 Controller


                                                                                                                 All Sites on One Bill!

                                                                                                                                                         PSTN
                                                                                                                                                        Gateways


                                                                                                                                      VoIP                         PSTN
                                                                                                                                     Peering                    Origination
                                                                                                                                                                    and
                                                                                                                                                                Termination
- Customer only billed for 33 concurrent calls for given month!

- Compared with a 46 Channels / PRI, Customer would save on                                                      SureTrunk Monthly Concurrent Call
                                                                                                                Calculation Based on Customer CDRs
14 unused trunks in this monthly example
ShoreTel and e-Billing
                 ShoreTel Client Office A                  Legacy
                                                            PSTN
                                                          POTS / PRI                                                            Customer provided with one bill
                                IPSEC Tunnel                                                                                    regardless of number of sites
                                 for Signaling
                                                                                                                                SureTrunk with BurstaTrunk option                   Carrier MPLS
                                                                       SureTrunk Connection
                                                                                                                                provides ShoreTel customers the most                  Hand-off
                                                                                                                                cost-effective method for managing
                                                                                                                                monthly recurring expense

                                                                                                                                                         EtherSpeak Core
                     ShoreGear                                                 Internet /                                                                  VPN Router
                                   Main Office –                                 MPLS
                                ShoreTel Director &
                            - 6 Trunks with a “Burst” -                                                                             Tunnel.a

      192.168.0.0/24 Office Subnet

                                                                                                                                                                     Calls calculated on 6 second billing
                                                                                                                                                                     increment

                                                                                                                                                                     Inbound / Local Free; Customer
                                                                                                                                                                     only billed on 1 + dialing
                                                                                                                                                                     & inbound toll-free utilization




                                                                                                SureTrunk Centralized Billing
                                                                                                                                EtherSpeak
                                                                                                                                  Session
                                                                                                                                  Border
                                                                                                                                 Controller


                                                                                                                                All Sites on One Bill!

                                                                                                                                                                        PSTN
                                                                                                                                                                       Gateways


                                                                                                                                                     VoIP                         PSTN
                                                                                                                                                    Peering                    Origination
                                                                                                                                                                                   and
- Convenience of one bill to pay for all customer offices                                                                                                                      Termination


- Enables with BurstaTrunk, customer is able to only pay for                                SureTrunk Monthly provided on one easy to undertsand bill
trunks used – no more wasted capacity                                                                   and easy to use customer portal
ShoreTel and Virtual 911 Numbering
            ShoreTel Client Office A             Legacy
                                                  PSTN
                                                POTS / PRI
                           IPSEC Tunnel                                                  Customer provided with DIDs from
                            for Signaling                                                virtually any LATA in USA / CAN / UK
                                                                                                                                          Carrier MPLS
                                                             SureTrunk Connection        - All calls flow inbound (originate) from          Hand-off
                                                                                         EtherSpeak to customer ShoreTel
                                                                                         over Internet or MPLS connection

                                                                                                                   EtherSpeak Core
                                                                                                                     VPN Router
                ShoreGear                                      Internet /                                                              - DIDs have option for
                                                                 MPLS                                                                  inbound only – or 911
               ShoreTel Director with DID numbers                                                                                      compliance with auto
             availability for 95% USA and 80% of CAN                                        Tunnel.a                                   routing to local 911 center
                                                                                                                                       (PSAP).
 192.168.0.0/24 Office Subnet
                                                                                                                                       - Inbound only: numbers
                                                                                                                                       are for inbound routing
                                                                                                                                       only and should not show
                                                                                                                                       up in caller-id
                                                                                                                               SureTrunk VN Features:

                                                                                                                               Inbound / Local Free; Customer
                                                                                       EtherSpeak                              only billed on 1 + dialing
                                                                                                                               & inbound toll-free utilization
                                                                                         Session
                                                                                         Border
                                                                                        Controller


                                                                                      All Sites on One Bill – or
                                                                                           One Bill per Site
                                                                                                                               PSTN
                                                                                                                              Gateways


                                                                                                             VoIP                       PSTN
                                                                                                            Peering                  Origination
                                                                                                                                         and
                                                                                                                                     Termination


                                                                             SureTrunk Monthly Concurrent Call
- EtherSpeak provides direct-dial number availability in                    Calculation Based on Customer CDRs
95% of USA, 80% of CAN and 50% of UK
SureTrunk Disaster Recovery
              ShoreTel Client Office A                  Legacy
                                                         PSTN
                                                       POTS / PRI                                        VPN tunnel terminated from primary
                             IPSEC Tunnel                                                                and secondary customer locations to
                                                                                                         EtherSpeak’s edge.
                                                                                                                                                         Carrier MPLS
                                                                                                         In the event of connectivity or site              Hand-off
                                                               Primary ShoreTel Switch to                failure – inbound calls routed to
                                                                 SureTrunk Connection                    secondary SIP switch; or tertiary PRI /
                                                                                                         POTS through PSTN

                                                                                                                             EtherSpeak Core
                  ShoreGear                                                   Internet /                                       VPN Router
                                Main Office –                                WAN MPLS
                            ShoreTel Director &                                                                                                           SureTrunk DR
                          Main SIP Switch location                                                         Tunnel.a                                       provides 2 call
                                                                                                                                                          paths, a local DID;
   192.168.0.0/24 Office Subnet                                                                           Tunnel.b                                        free-local; free-
                                                                                                                                                          inbound and 100
                                                                                                                                                          minutes of included
               ShoreTel Client Office B                                                                                                                   1 + long distance

                             IPSEC Tunnel                                                                                                                 With DR enabled,
                          Encryption Domain                                                                                                               ShoreTel
                   Src: 192.168.10.b Dst: 172.26.a.b                                                                             System auto-             customers recover
                                                                                                                                 detects error            from PSTN
                                                                                                    EtherSpeak                   condition                outages quickly
                                                                                                      Session                                             and painlessly
                                                               Secondary ShoreTel Switch to
                                                                  SureTrunk Connection
                                                                                                      Border
                                                                                                     Controller
                  ShoreGear
                          Remote Office                                                                   74.84.203.x/24
                     Backup SIP Switch location          Legacy
                                                          PSTN                                                                                 PSTN
192.168.10.0/24 Office Subnet                           POTS / PRI                                                                            Gateways


                                                                                                                                                       PSTN
                                                                                                                            VoIP                    Origination
If primary connection fails – EtherSpeak will send and receive calls from site B’s connection and
                                                                                                                           Peering                      and
secondary ShoreTel switch
                                                                                                                                                    Termination
Outbound calls routed to secondary ShoreTel switch in the event of failure

Inbound calls automatically directed to secondary ShoreTel switch / tunnel – or via PSTN to POTS / PRI
Next Steps:

-  No Obligation Trial Provided –

   Just send an email to:
ShoreTel@ietherspeak.com to
      request free trial
Neil Darling
                    www.suretrunk.com

   •  703-649-0025 Direct Dial / 703-795-6111 Cell
   •  ndarling@ietherspeak.com




www.suretrunk.com   www.switchtrunk.com   www.ziptrunk.com   www.ocstrunk.com

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Etherspeak 911 V3sw

  • 1. SureTrunk for ShoreTel Introducing an Easy Path to 911 Compliance with SIP Neil Darling EtherSpeak (866) Ether-IP shoretel@ietherspeak.com / ndarling@ietherspeak.com
  • 2. Who Are We? •  EtherSpeak is Your ShoreTel Certified Technology Partner for Enabling Cloud Based Services Including Voice, Video Bridging and Fax-Over-IP •  Only Certified ShoreTel Technology Provider that is ShoreTel “Customer Proven” & “Partner Proven” •  We provide SIP Trunks – or “Business- Telephone-Lines-Over-Internet” allowing for enterprise savings consolidation or elimination of legacy POTS / PRI; Advanced Redundancy; and International DID routing options for customers
  • 3. Solving the 911 Problem… •  Customers using VoIP on large enterprise networks are having difficulty maintaining VoIP savings with distributed POTS lines dedicated strictly for 911 compliance •  Virtual Numbering Option: Utilize 911 compliant virtual local numbers, available from virtually any area code in the USA / CAN •  Centralize costs but distribute benefits – providing 911 compliance for a fraction of the cost of hundreds of POTs lines •  EtherSpeak centralizes the billing – even for hundreds of offices on one easy to read bill •  BurstaTrunk Option: Customers only billed monthly for amount “high-water mark” of concurrent calls – eliminate waste and show tangible ROI that is key for technology refresh and closing the deal
  • 4. What Value Does EtherSpeak Bring to ShoreTel Customers? •  Cost Savings: SureTrunk provides no CapEx and administrative savings with SureTrunk Centralized Billing •  Redundancy: SureTrunk provides seamless re-direction in the event of an outage, or on-site problem - connects to another site upon error condition (RedundaTrunk service option) •  Affordability: SureTrunk provides High-Water Mark Billing. Customers only pay at highpoint of what they use concurrently (BurstaTrunk service option) •  Flexibility: SureTrunk provides seamless connectivity for ShoreTel; Providing 911 compliant DID access to most of North America
  • 5. Real Life Example of Value of SureTrunk with BurstaTrunk for 911 Compliance. . . •  EtherSpeak SureTrunk 911 w/ •  Current Carrier BurstaTrunk –  27 offices – each with two –  Customer maintains 6 trunks POTs lines for 911 ~$50.00 and enables Burstatrunk each or ~$1500 / month Option –  Lines are not integrated to –  DID’s delivered for each office ShoreTel – They are not even that route to local PSAP or used regularly – just a sunk 911 call center cost –  Installed in 90 minutes –  Customer is over-provisioned –  Numbers are $2.00 each or $54.00 monthly cost across the enteprise –  - Customer only provisioned for 6 trunks – with availability for hundreds at $146.00 / month This customer is saving approx. $1,200.00 month or $14,400/ year! What impact does this have on your budget if you have an extra $14,400?!?
  • 6. ShoreTel and BurstaTrunk ShoreTel Client Office A Legacy PSTN POTS / PRI IPSEC Tunnel Customer provided with ability to make for Signaling any number of simultaneous calls – Carrier MPLS SureTrunk Connection - providing they have ShoreTel SIP Hand-off licenses and adequate bandwidth for highest amount of expected calls. EtherSpeak Core ShoreGear Internet / VPN Router Main Office – MPLS ShoreTel Director & - 6 Trunks with a “Burst” - Tunnel.a 192.168.0.0/24 Office Subnet Calls calculated on 6 second billing increment Inbound / Local Free; Customer only billed on 1 + dialing & inbound toll-free utilization EtherSpeak BurstaTrunk Billing Results Session Border Controller All Sites on One Bill! PSTN Gateways VoIP PSTN Peering Origination and Termination - Customer only billed for 33 concurrent calls for given month! - Compared with a 46 Channels / PRI, Customer would save on SureTrunk Monthly Concurrent Call Calculation Based on Customer CDRs 14 unused trunks in this monthly example
  • 7. ShoreTel and e-Billing ShoreTel Client Office A Legacy PSTN POTS / PRI Customer provided with one bill IPSEC Tunnel regardless of number of sites for Signaling SureTrunk with BurstaTrunk option Carrier MPLS SureTrunk Connection provides ShoreTel customers the most Hand-off cost-effective method for managing monthly recurring expense EtherSpeak Core ShoreGear Internet / VPN Router Main Office – MPLS ShoreTel Director & - 6 Trunks with a “Burst” - Tunnel.a 192.168.0.0/24 Office Subnet Calls calculated on 6 second billing increment Inbound / Local Free; Customer only billed on 1 + dialing & inbound toll-free utilization SureTrunk Centralized Billing EtherSpeak Session Border Controller All Sites on One Bill! PSTN Gateways VoIP PSTN Peering Origination and - Convenience of one bill to pay for all customer offices Termination - Enables with BurstaTrunk, customer is able to only pay for SureTrunk Monthly provided on one easy to undertsand bill trunks used – no more wasted capacity and easy to use customer portal
  • 8. ShoreTel and Virtual 911 Numbering ShoreTel Client Office A Legacy PSTN POTS / PRI IPSEC Tunnel Customer provided with DIDs from for Signaling virtually any LATA in USA / CAN / UK Carrier MPLS SureTrunk Connection - All calls flow inbound (originate) from Hand-off EtherSpeak to customer ShoreTel over Internet or MPLS connection EtherSpeak Core VPN Router ShoreGear Internet / - DIDs have option for MPLS inbound only – or 911 ShoreTel Director with DID numbers compliance with auto availability for 95% USA and 80% of CAN Tunnel.a routing to local 911 center (PSAP). 192.168.0.0/24 Office Subnet - Inbound only: numbers are for inbound routing only and should not show up in caller-id SureTrunk VN Features: Inbound / Local Free; Customer EtherSpeak only billed on 1 + dialing & inbound toll-free utilization Session Border Controller All Sites on One Bill – or One Bill per Site PSTN Gateways VoIP PSTN Peering Origination and Termination SureTrunk Monthly Concurrent Call - EtherSpeak provides direct-dial number availability in Calculation Based on Customer CDRs 95% of USA, 80% of CAN and 50% of UK
  • 9. SureTrunk Disaster Recovery ShoreTel Client Office A Legacy PSTN POTS / PRI VPN tunnel terminated from primary IPSEC Tunnel and secondary customer locations to EtherSpeak’s edge. Carrier MPLS In the event of connectivity or site Hand-off Primary ShoreTel Switch to failure – inbound calls routed to SureTrunk Connection secondary SIP switch; or tertiary PRI / POTS through PSTN EtherSpeak Core ShoreGear Internet / VPN Router Main Office – WAN MPLS ShoreTel Director & SureTrunk DR Main SIP Switch location Tunnel.a provides 2 call paths, a local DID; 192.168.0.0/24 Office Subnet Tunnel.b free-local; free- inbound and 100 minutes of included ShoreTel Client Office B 1 + long distance IPSEC Tunnel With DR enabled, Encryption Domain ShoreTel Src: 192.168.10.b Dst: 172.26.a.b System auto- customers recover detects error from PSTN EtherSpeak condition outages quickly Session and painlessly Secondary ShoreTel Switch to SureTrunk Connection Border Controller ShoreGear Remote Office 74.84.203.x/24 Backup SIP Switch location Legacy PSTN PSTN 192.168.10.0/24 Office Subnet POTS / PRI Gateways PSTN VoIP Origination If primary connection fails – EtherSpeak will send and receive calls from site B’s connection and Peering and secondary ShoreTel switch Termination Outbound calls routed to secondary ShoreTel switch in the event of failure Inbound calls automatically directed to secondary ShoreTel switch / tunnel – or via PSTN to POTS / PRI
  • 10. Next Steps: -  No Obligation Trial Provided – Just send an email to: ShoreTel@ietherspeak.com to request free trial
  • 11. Neil Darling www.suretrunk.com •  703-649-0025 Direct Dial / 703-795-6111 Cell •  ndarling@ietherspeak.com www.suretrunk.com www.switchtrunk.com www.ziptrunk.com www.ocstrunk.com