Pirate energy presentation
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eah, we know there are other energy shots on the market that you might have tried. We’ve seen ’em, we’ve tasted ’em, and we decided we could do better. We knew we could make something that looked cooler, tasted better and didn’t bore us with endless chatter about working harder and studying longer. That’s not the Pirate way. Our six cocktail-inspired energy shots come in sleek bottles and give you the boost you need to get the party started.
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Pirate energy presentation
- 2. 2 Blue Matrix Labs specializes in creating innovative consumer products across multiple genres. Our product development and manufacturing capabilities center around excellence and a passion for creativity. The products we develop extend across industries such as food and beverage; residential and commercial appliances; casual plush furniture and novel toys. We look to provide high quality, lifestyle changing innovations to everyday people that strive to be different! Veteran-owned and operated – Austin, Texas
- 3. Confidential 3 SHAGS is the ultimate in super plush, casual furniture • Targeted for kids to young adults, SHAGS has mastered the art of science for comfort. • Soft, plush and brightly colored, SHAGS are a perfect, FUN way of hanging out. Pirate Energy is cocktail-themed energy shots. • Packaged in mini 50ML plastic bottles with a unique screw cap and excise stamp. • Flavors include Margarita, Hurricane, Mojito, Pina Colada, Pirate Punch and others. Paradise Beverage is geared to energize the category by utilizing unique and edgy brands such as Pirate Energy: • From energy shots to slim can carbonated items, Paradise will add growth to this exploding category iWich is a state of the art, high tech, automated appliance brand that will reshape today’s kitchens. • iWich utilizes individually packed, spreadable components called iPaks, that are dispensed automatically onto a slice of bread in seconds. This brand of state of the art, industry- changing toys uses snap and seal technology to create a self-sealing water balloon. • Hyrdo Toys entire line of toys will form around this new innovation. Innovation in Motion
- 4. Category Overview Energy Shot Category -7.2% vs. YAG 5 $1.2 BILLION CATEGORY 2014 YTD $ SALES RANK SHARE
- 5. Confidential 6 YEAR OVER YEAR COMPARISON $ SALES RANK DEMOGRAPHIC TARGET
- 7. Confidential 8 Counter racks available Features of Pirate Energy Delicious cocktail-inspired flavors Fast, effective pick-me-up Hours of energy B-vitamins and amino acids Can be added to your favorite cocktails
- 9. National Exposure and Mentions 10Innovation drives trial and incremental sales
- 10. National Exposure and Mentions 11 Pirate Energy will be part of a NATIONAL RADIO program Utilizing Cumulus Radio Media and Personality Spots THE JIM ROME SHOW
- 11. 2014-2015 MARKETING EVENTS 12 Targeted Billboards throughout key markets including Austin, Dallas and Houston Texas Dwarf Car Racing Sponsor Pirate Energy Street Team Events ARCA Series Driver Austin Wayne Self Spec’s Logo
- 12. 13 2014-2015 MARKETING EVENTS Local Event Marketing and more…..
- 13. Display Racks Pirate Energy Rack Option 2 Sturdy Wire Design Cooler Rack Holds 12 Units Suction cups Inside or Out Pirate Energy Rack Option 1 Sturdy PVC Design Front End or Shelf Rack Holds 2 Boxes or 24 Units
- 14. DISPLAY SHIPPER Confidential 15 3 Flavor 3 Shelves 108 Bottles/Sales Impulse/Instant Consumable $270+ revenue driver $108+ profit driver Margarita Pirate Punch Hurricane
- 15. 16
- 16. Distribution gained – Since July 1, 2014 Pirate Energy Shots have gained over 1100 new locations driving new innovation, flavors and excitement to a stale category driven by one player 17 1100+ locations
- 17. Confidential 18 Distribution gained – Since July 1, 2014
- 19. 20 • Instant consumable with small size / single serve • Relevant, marketed toward customer of the future • Shoot it or Mix it • Wine/Spirits/Beer Aisle Display Racks/Shippers • Better tasting! • Incremental and impulse buy • Heavy-up Marketing Plan Find out more www.pirate-energy.com or @PirateNergy Add innovation to your assortment!