1. Twitter
Literature review
MYZONE - BUSINESS DEVELOPMENT
By Dong Nguyen

2. Content
● Twitter
● Statistics
● Strategy
● Issues

3. About
● A social networking service
● A microblogging service

4. About (cont...)
The founders
Jack Dorsey, Evan Williams, Biz Stone

5. About (cont...)
@Jack, @Biz, @Noah, @Crystal,
@Jeremy, @Adam, @TonyStubblebine,
@Ev, @Dom, @Rabble, @RayReadyRay,
@Florian, @TimRoberts, @Blaine
Odeo, Inc
SMS based social network
South Park, San Francisco

6. About (cont...)
The first tweets sent at 4:00 am, Mar 22, 2006

7. About (cont...)
● CEO : Dick Costolo
● Executive Chairman : Jack Dorsey
● Director : Evan Williams
● Creative director : Biz Stone

8. About (cont...)

9. About (cont...)
Suite 900, 1355 Market Street, San Francisco, CA, United States

10. About (cont...)

11. About (cont...)
Jul 15, 2006 - Sep 14, 2010
Sep 14, 2010 - Jun 5, 2012
Now

12. About (cont...)

13. About (cont...)
1,000
250
140
1,000
2,000

14. About (cont...)
Dom Sagolla

15. About (cont...)
Dan Farber
"Twitter is basically a mass-scale
marketing platform, in which every tweeter
is a marketer and every follower a set of
eyeballs and a potential re-marketer."

16. Statistics

17. Statistics (cont...)
Research Date: Oct 5, 2012, by Statistic
Brain
18,518.5

18. Statistics (cont...)
Numbers by Twitter
Counter

19. Statistics (cont...)
June 6, 2012
Oct 26, 2012

20. Statistics (cont...)
$45,000,000
$139,000,000
$259,000,000
$399,500,000 ?
Research Date: Oct 5, 2012, by Statistic
Brain

21. Strategy

22. Strategy (cont...)

23. Strategy (cont...)
What are you doing? What's happening?
Nov 19, 2009

24. Strategy (cont...)
● Promoted Tweets
● Promoted Trends
● Promoted Accounts
● Political Ads

25. Strategy (cont...)

26. Strategy (cont...)

27. Strategy (cont...)

28. Strategy (cont...)

29. Issues
● Group
● Stream
● Spamming
● Connecting

30. Issues (cont...)
● Mark Otto and Jacob Thornton (Bootstraps)
● Mark McBride (Sitestreams)

31. Issues (cont...)
Coming soon...

32. References (1)
Links :
Twitter on Wikipedia
How Twitter was born
What are Promoted Tweets?
Twitter’s Secret History As the World’s Worst Tech or Media Business
Following Rules and Best Practices
The $1 per month Twitter business model
Jack Dorsey: Twitter was built in two weeks

33. References (2)
Movies :
Jack Dorsey: The 3 Keys to Twitter's Success
Jack Dorsey: The Birth of Twitter
Interview with Dom Sagolla, Twitter - BBC World News
Photos :
http://www.flickr.com/photos/nicksieger/4465559502/