A short slideshow explaining how Foresight can help charities and other civil society organsations to spot the storm before it hits, making all the difference between just surviving and really thriving. See more at the National Council for Voluntary Organisations' dedicated Foresight website, www.3s4.org.uk. Need one-to-one help? We can work with you directly to help prepare for your future. We can coach your senior decision makers. A fast, efficient way to impart the skills and confidence they need to spot future threats and opportunities. We can run tailored workshops for your board, managers, staff or users, to pool their insights about the trends affecting your organisation and get them thinking in a strategic way. We can save you time and money by scanning your horizon for you: filtering out jargon and noise to spot understandable trends that you can act on. We can pool your interests with similar organisations to study trends that will affect you all. We offer a 20% discount for NCVO members.

1. Looking Out: What’s on the horizon for campaigning? [email_address]

6. Drivers can be political, social, economic, technological… All have campaign implications You already know a lot Technical/ Technological Social Economic Political

8. Our free website has 100+ drivers

9. So, what do we think is coming in campaigning?

10. Growth of consumer activism Consumer actions to get change or express values. Blurring lifestyle choices with campaigning. ‘ Me’ actions versus ‘we’ actions? Fits into hectic lives. Less sustained affiliation? Raises awareness, which aids the next stage. Policies & campaigns about individual responsibility. Empowering? Disempowering? Informed public, but limited power versus government, corporations and global institutions. Recession and ethical consumerism. More collective action? Demands for a government lead?

11. More fluid activism Political parties decline, but people aren’t apathetic Rise of single issues. Individualism & more complex identities. Engaging with many issues, moving regularly. Time-poor consumer action & e-campaigning. Emphasises individual choice, not ideology. De-politicised campaigning? The young have ‘portfolios’ of political engagement - without paying membership fees.

12. Growth of new technologies Interactive, social networking, personalised. More ways to reach, connect, organise & act. Technology can build off-line movements. Un-personal or invasive is a turnoff. Length of engagement may decrease. It’s raised the bar: Eg massive e-petitions Risky loss of control. Needs sustained engagement & investment. The digital divide & other new divides.

13. ‘ Professional’ campaigning National Occupational Standards/courses. Who drives it: trustees, funders, public? Showing impact & value for money. Labour capacity building £ has gone. Insider campaigns under Labour. Tories now support ‘professionalisation’. But do we want ‘transferable skills?’ Professional does not equal paid Eg The Occupy movement

14. Increase in competition & coalitions New technology. ‘Mayfly’ single-issues. More players and coalitions. Who stole our clothes? Eg Dove Real Beauty. Blurs public understanding. Encourages short term engagement. Awareness & consumer action, not direct action. Marketing products & raising awareness eg. ‘Green My Apple’. Corporate responsibility. Celebrities / tabloids: small & edgy causes won’t benefit. Global movements v superpowers & corporates. How big can a platform be? Eg Make Poverty History

15. Marginalisation of dissent Terrorism legitimising security, surveillance, invasive technology, Serious Organised Crimes & Police Act. Protest from new quarters (eg tabloids). Mobile technology can expose & challenge suppression. NVDA & media (eg Plane Stupid). Recession? Strikes? The end of ‘insider’ campaigns? More independence and legitimacy?

16. For even more help with foresight… [email_address]