Research into target audience

1. Target Audience
Mutual Experiences
Musical Tastes
Other Interests In Types
Of Media
Fashion

2. Target Audience Survey
In order to connect with my target
audience a decided to utilise one of the
most versatile accessible and universal
forms of communication currently
available today namely Facebook. I
spooled through my friends list
analysing posts that would indicate they
where ‘’into’’ the musical genre I intend
to base my music magazine around I
also ensured that my candidates
differed in terms of age and the
educational institution they attend as
this increases the probability of
attaining varied results this screenshot
taken from Facebook’s Messenger app
gives the candidates a brief and
courteous introduction to the concept
and what is being asked of them should
they choose to participate.

3. Questions
If I can establish what
existing products are
enjoyed, appreciated and
ultimately bought by my
target market I can then
analyse these products
conventions, layout and
content mirror these
features ( whilst still
remaining unique ) thus
creating a viable product.
By identifying
what my
potential
readership want
at such an early
stage I can
constantly cater
to there desires
throughout the
construction
process.
Naturally relevance
is key when
designing a music
magazine of a
specific genre
therefore the
artists mentioned
and artists befitting
of the metal genre
and its many sub
genres will be the
only music
featured as that’s
what my target
audience want.
Establishing a price
range when planning
to develop any
product is key when
trying to avoid pricing
yourself out of the
market or making a
loss therefore this
information is
arguably the most
valuable information
this survey has
provided because
knowing a customer's

4. Response 1
Kerrang and
Rocksound are both
highly reputable
names in the
Alternative Scene
therefore drawing
inspiration from
there house styles,
layout etc. could
prove beneficial.
The response
‘’good bands’’ is
extremely vague and
arguable a useless
response as what is
regarded as a ‘’good
band’’ is completely
subjective from one
person to the next
however who this
candidate regards as
good bands is revealed
later in there response.
From this candidates
response it is clear that
this person has become
acclimatised to the
convention of a
magazine being eye
catching in terms of its
colour scheme
therefore this person
and the rest of my
audience expect
nothing less from a
professional magazine.
All of the artists
mentioned by
this candidate fit
under the
metal/metalcore
umbrella in terms
of musical genre
this gives me an
indication of the
specifics type(s)
of music my
audience are
interested in and
therefore wish to
read about.
From my own
knowledge I am
aware that £2.20
is the retail price
of a copy of
Kerrang
therefore in order
for my product to
be competitive it
should match the
price of Kerrang
or ideally beat it..

5. Response 2 Much like my first
candidate, candidate
2 also enjoys the
likes of Kerrang and
Rocksound this
further sways my
decision to draw a
great deal of
inspiration from
them as it seem to
be what people who
enjoy metal and
meataleque music
are reading.
Candidate 2’s
response of ‘’men’’
suggests that my
target audience
possesses a sense
of humour
consequently the
use of tongue in
cheek humour may
be appropriate on
the other hand this
may be an indication
that primarily content
featuring male artists
would be
appreciated.
The suggestion of red and
black could be a colour scheme
very applicable to this
magazine considering the
genre it is based around (heavy
metal) as the imagery that
comes with heavy metal such
as the deepest recesses of hell
and the dark side of life etc. is
heavily associated with this
colour scheme.
Once again household
names in the
metalcore/screamo scene
have been mentioned this
consistent theme within
my target audience’s
specific musical interests
will greatly influence the
artists featured within the
final product.
Similarly to Candidate 1 this
candidate is willing to spend
within the region of £2 on the
magazine however this
candidate demonstrates an
element of flexibility this may be
due to differing financial
circumstances

6. Response 3
This candidate makes
the third reference to
Kerrang and Rocksound
therefore with this in
mind I am confident that
utilising these magazines
as my main source of
inspiration will enhance
the magazine in terms of
suitability and quality.
Candidate 3’s
response to Question
2 is the most useful
response to that
question by far as it
provides me with
extremely specific
details regarding what
she wants from the
magazine i.e. album
reviews and
articles/information
regarding her favourite
artists which are in
fact arguable
conventions within
music magazine
content.
Once again the dark sinister
combination of red and black
seems to be a favourite
amongst my target audience
this may well once again be
due to its relevance to the
darker nature of heavy
music however it may just be
Candidate 3 not being able
to think of anything for that
particular question
consequently she rephrased
Candidate 2’s answer.
The music my target
audience seem to favour
shies away from the more
traditional forms of metal
and there respective
artists i.e. Metallica , Iron
Maiden or Pantera and
instead focuses on more
modern metal more
specifically metalcore and
screamo acts with British
metalcore band Asking
Alexandria being
mentioned by all three
candidates my target
audience’s enthusiasm for
new music is due to there
age as they span from the
age of 16-18.

7. Audience Stereotype
Meet Brian aged 17 Brian is a full time student studying for a diploma
in Music, Music is his passion, Music is his life. Brian enjoys
socialising with friends, jamming with his best mate Neil and above all
else……. Listening to METAL! Brian feels an immense amount of
pride to be part of his chosen scene and relishes the hate he and his
friends receive for being different because metal stands for three
things. Rebellion, long hair and freedom Brian's taste for freedom
comes across in his style with his entire wardrobe consisting of black
skinny jeans, band merch and biker jackets this guys so metal
Slipknot wanna see him live! He’s a Dragonforce of nature and you
better Bring Him His Horizon because he ain’t reading no Of Mice &
Men why don’t you Ask Alexandria who the hell he is because he puts
the B into Rock star and his last words will be probably be a power
chord ………………. Its Brian ladies and gentlemen.