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Basic Strategies for Marketing a Business on Facebook

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Nick Cicero
Nick Cicero

A presentation I gave at the Syracuse BizBuzz Social Media Conference in 2010.

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Marketing your business through Facebook - Nick Cicero @nickcicero
WHY: Facebook taps into our existing social networks, creating niche groups of like minded people.
Step One: Page. Get a Facebook
Step Two: Survey the Chatter. - Search terms related to your product/service/industry - Learn what’s being said about your brand or your category.
Step Three: Respond. Engage. Listen. - Content is King - Don’t be a Pusherman -Start a dialogue and let the conversations flow from there.
Step Four: Advertise. Optimize and - Targeted Marketing - Multiple Packages - Detailed Analytics
Questions? Twitter: @nickcicero Email: nrcicero@syr.edu

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Basic Strategies for Marketing a Business on Facebook

  • 1. Marketing your business through Facebook - Nick Cicero @nickcicero
  • 2. WHY: Facebook taps into our existing social networks, creating niche groups of like minded people.
  • 3. Step One: Page. Get a Facebook
  • 4.
  • 5. Step Two: Survey the Chatter. - Search terms related to your product/service/industry - Learn what’s being said about your brand or your category.
  • 6. Step Three: Respond. Engage. Listen. - Content is King - Don’t be a Pusherman -Start a dialogue and let the conversations flow from there.
  • 7.
  • 8. Step Four: Advertise. Optimize and - Targeted Marketing - Multiple Packages - Detailed Analytics
  • 9.
  • 10. Questions? Twitter: @nickcicero Email: nrcicero@syr.edu