Resources http://chiperoni.ch/wordpress/2012/03/preparing-my-next-social-media-talk/ http://www.slideshare.net/sufranke/social-media-einstieg-lets-talk-about-everything-11852986 http://elise.com/web/a/be_a_thought_leader.php http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf http://www.slideshare.net/sufranke/cls-communications-mut-zum-netzwerken-20 http://www.chrisbrogan.com/while-others-paint-the-trim/ http://gapingvoid.com/so http://gapingvoid.com/2007/12/31/social-objects-for-beginners/ http://140conf.com/engaging-the-soul-at-sxsw

1. Chiperoni.ch on
SOCIAL MEDIA

2. #blogger
#basel

3. #malawi

4. Fuel shortage

6. What is social media?

7. Examples

15. [...]social media isn’t a PR tool; it’s
not a marketing tool ; it’s a
communications tool and a media
making/distribution tool set.
http://www.chrisbrogan.com/while-others-paint-the-trim/

17. Fast

18. No techie skills required

19. User-generated content

20. Real-time

21. The way we communicate has
changed

22. News finds me

23. Networking
Reflection
Learning
Knowledge management
Positioning myself as a specialist
Fun

24. Checklist

25. #1 Research

26. #2 Look at the legalese

27. #3 Privacy

28. #4 For what purpose do I need
this network?

29. #5 Consider the effort

30. #6 Prepare an editorial calendar

31. #7 Find your own voice

32. #8 Develop useful content

33. #9 Find your social object

34. Note to Social Media Marketing Dorks:
The hard currency of the Internet is not
Facebook “Likes” or Twitter “Retweets”,
as flavor-of-the-month as they might
be. By themselves, they’re worthless.
The hard currency of the Internet is
“Social Objects”.
i.e. Social Objects for people to SHARE
MEANINGFULLY with other people
http://gapingvoid.com/so

36. Resources
• http://chiperoni.ch/wordpress/2012/03/preparing-my-next-social-
media-talk/
• http://www.slideshare.net/sufranke/social-media-einstieg-lets-talk-
about-everything-11852986
• http://elise.com/web/a/be_a_thought_leader.php
• http://www.davidmeermanscott.com/documents/New_Rules_of_P
R.pdf
• http://www.slideshare.net/sufranke/cls-communications-mut-zum-
netzwerken-20
• http://www.chrisbrogan.com/while-others-paint-the-trim/
• http://gapingvoid.com/so
• http://gapingvoid.com/2007/12/31/social-objects-for-beginners/
• http://140conf.com/engaging-the-soul-at-sxsw

37. Photo credits
• http://www.flickr.com/photos/chiperoni/
• http://www.facebook.com/photo.php?fbid=3
18742664853067&set=o.192822307434950&t
ype=1&theater