Plenumsforedrag ved Paul Easto 2. dag under konferansen "Fjord 2.0: Tematurisme for fremtiden".

1. Company
LOGO
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6. 6

7. Wilderness
Scotland
–
The
Essen3als
• Founded
in
2001
• Adventure
Travel
Company
• 1500
clients
in
2010;
average
stay
=
7
days
• Market
Posi3oning
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• Opera3ng
in
the
Highlands
and
Islands

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10. Product
Type
by
Revenue
7% 6% Group
Trips
10% 37% International
Partner
Programmes
Corporate
16%
Tailor
Made
24% Self
Guided
www.wildernessscotland.com 10

11. Customer
Origin
by
Revenue
10% 3%
12% UK
Europe
North
America
Rest
of
World
75%
www.wildernessscotland.com 11

12. Key
Success
Factors
&
Learnings
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13. 1.
Redefining
Scotland
as
a
Des3na3on
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14. 2.
The
Customer
Experience
is
Everything
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15. 3.
The
customer
knows
what
they
want
(most
of
the
3me…)
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16. 4.
Holis3c
&
Authen3c
Experiences
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17. 5.
Accessible
to
a
wide
range
of
customers
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18. 6.
Partnership
&
Collabora3on
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19. 7. Sustainability
and
Responsibility
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20. Challenges
&
Dilemmas
1. Realising that most of your adventure is office based
2. Retaining Focus and Position
3. Seasonality
4. Managing the public/private interface
5. Competing in a highly fragmented industry
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21. Contact: paul@wildernessscotland.com
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