4. Course Map
Analyze a communicative situation
Plan an approach
Identify strengths and weakness of your approach
Context Rhetorical Purpose Channel
Interpersonal Informative Oral
Small Groups Persuasive Written
Public
Mass Communication Visual
Online
Define communication and understand a model of communication
Describe the role that culture, hierarchy, perception, language, non-verbal behaviour, and
generation play in communication
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7. Define communication
1. Where is communication successful in this clip?
2. Where is communication not successful?
3. How would you define communication based on this clip?
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13. Communication studies scattered
126 definitions of communication (Dance, 1972)
249 distinct communication theories (Anderson, 1996)
7 textbooks shared only 7% of their content (Anderson, 1996)
7 communication traditions -- emerging clarity (Craig, 1999)
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26. Apply the Gamble &
Gamble model
Who is sender? Who is the receiver?
What is their shared field of
experience?
What is the message?
What is the channel?
What is the noise?
What is the feedback? What type?
What is the context/environment?
40. Discussion forum
Do you know a particularly effective communicator?
Can the Gamble and Gamble model of communication help you understa
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41. Why this image?
Can you figure out what this image has to
do with communication?
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42. Photo Credits
Slide 1 & 2 - The Tower of Babel by Peter Bruegel the Elder. From Wikicommons
Slide 3 - Meister der Weltenchronik. From Wikicommons
Slide 4 - Jupiter (Zeus) from Wikicommons
Slide 11 - From Wikicommons
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