24. â Me, me, me â is âwrong, wrong, wrongâ! Read your own ad copy . Is it full of YOU talking about YOU , versus what the customer has to gain through buying your product or service? Examples : âWe have 24,000 sq ft of warehouse space!â âWe have been in business for 20 years!â Identify and eliminate!
25.
26. Instead, DEFINE what sets you apart from the rest âŠ. ⊠and consistently promote YOUR Unique Value Proposition ! If you canât uncover a UVP, C REATE one â youâre one of the herd without it. And Promote! Promote! Promote!